About Mid-Day Squares
Mid-Day Squares is a company based in Montreal (Canada) founded in 2018 by Lezlie Karls, Jake Karls, and Nick Saltarelli.. Mid-Day Squares has raised $16.5 million across 3 funding rounds from investors including Siddhi Capital, BFG Partners and Selva Ventures. Mid-Day Squares offers products and services including Cookie Dough, Crunchy Peanut, Peanut Butta, Brownie Batter, and Almond Crunch. Mid-Day Squares operates in a competitive market with competitors including HOLOS, Vega, Bioriginal, Well Told Health and Borderland Food, among others.
- Headquarter Montreal, Canada
- Founders Lezlie Karls, Jake Karls, Nick Saltarelli
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Sectors
Consumer
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$16.5 M (USD)
in 3 rounds
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Latest Funding Round
$10 M (USD), Series C
Apr 07, 2022
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Investors
Siddhi Capital
& 6 more
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Employee Count
Employee Count
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Products & Services of Mid-Day Squares
Mid-Day Squares offers a comprehensive portfolio of products and services, including Cookie Dough, Crunchy Peanut, Peanut Butta, Brownie Batter, and Almond Crunch. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Functional chocolate square with cookie flavor and protein for cravings.
Peanut-flavored functional snack with protein to satisfy hunger.
Butter-based functional chocolate for quick energy and cravings.
Brownie-flavored functional bar with protein for sweet satisfaction.
Almond-infused functional chocolate square for healthy snacking.
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Funding Insights of Mid-Day Squares
Mid-Day Squares has successfully raised a total of $16.5M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $10 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series C — $10.0M
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First Round
First Round
(19 Jul 2021)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2022 | Amount | Series C - Mid-Day Squares | Valuation | Siddhi Capital | |
| Jul, 2021 | Amount | Debt – Conventional - Mid-Day Squares | Valuation |
investors |
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| Jul, 2021 | Amount | Series A - Mid-Day Squares | Valuation | Harlo Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mid-Day Squares
Mid-Day Squares has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Siddhi Capital, BFG Partners and Selva Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture investments in foodtech sectors are managed by Siddhi Capital.
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Founded Year | Domain | Location | |
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Early stage investments in consumer products are facilitated.
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Founded Year | Domain | Location | |
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Investments are made by Selva Ventures in healthier living.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mid-Day Squares
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Mid-Day Squares
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mid-Day Squares Comparisons
Competitors of Mid-Day Squares
Mid-Day Squares operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HOLOS, Vega, Bioriginal, Well Told Health and Borderland Food, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Brand of superfood breakfast products
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| domain | founded_year | HQ Location |
Plant-based protein powders and nutritional supplements are provided.
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| domain | founded_year | HQ Location |
Brand of protein supplements
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| domain | founded_year | HQ Location |
Organic nutritional boosters are provided by Well Told Health.
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| domain | founded_year | HQ Location |
A brand specializing in high-quality bone broth powder for health-conscious consumers.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mid-Day Squares
Frequently Asked Questions about Mid-Day Squares
When was Mid-Day Squares founded?
Mid-Day Squares was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Where is Mid-Day Squares located?
Mid-Day Squares is headquartered in Montreal, Canada. It is registered at Montreal, Quebec, Canada.
Who is the current CEO of Mid-Day Squares?
Lezlie Karls is the current CEO of Mid-Day Squares. They have also founded this company.
Is Mid-Day Squares a funded company?
Mid-Day Squares is a funded company, having raised a total of $16.5M across 3 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $3M, raised on Jul 19, 2021.
What does Mid-Day Squares do?
Mid-Day Squares was founded in 2018 in Montreal, Canada, as an internet-first brand in the food sector. Chocolate products combined with superfoods are provided through online channels. Operations focus on direct-to-consumer sales, with headquarters located in Montreal. The company is led by co-founders including Lezlie Karls as CEO, Jake Karls, and Nick Saltarelli. Distribution occurs primarily via the domain middaysquares.com.
Who are the top competitors of Mid-Day Squares?
Mid-Day Squares's top competitors include Vega, HOLOS and Bioriginal.
What products or services does Mid-Day Squares offer?
Mid-Day Squares offers Cookie Dough, Crunchy Peanut, Peanut Butta, Brownie Batter, and Almond Crunch.
Who are Mid-Day Squares's investors?
Mid-Day Squares has 7 investors. Key investors include Siddhi Capital, BFG Partners, Selva Ventures, Harlo Entertainment, and Gouvernement du Québec.