About Vega
Vega is a Consumer company based in Burnaby (Canada) founded in 2001, and was acquired by WM Partners in June 2021. Plant-based protein powders and nutritional supplements are provided. It operates on a Direct-to-Consumer (D2C) and Subscription Box model. Its website myvega.com draws about 43 thousand monthly visits. Vega offers products and services including Protein + Recovery, Protein + Creatine, All-in-One Nutrition, Protein + Supergreens, and Pre-workout Energy. Its focus areas include Consumer Goods, Health and Wellness and Nutritional Supplements. Its competitors include Well Told Health, SimplyProtein and YoFiit.
Company details
Plant-based nutritional products are developed and sold by Vega, focusing on athletic performance and everyday nutrition. Solutions are provided for muscle recovery, energy boosts, and balanced diets through protein powders and shakes. The health and wellness sector is primarily targeted with clean, gluten-free, and proven formulas. Products are distributed directly to consumers via an online platform with subscription options.
- Headquarters Burnaby, Canada
- Stage Acquired
- SectorsConsumer
- Website category Health · Nutrition Diets and Fitness
- Email••••••••
- Website myvega.com
- Social LinkedIn X Facebook YouTube
- Acquired by WM Partners (Jun 2021)
- Legal Name Vega
- InvestorsWhite Wave
& 1 more
- Acquired by
Products & Services of Vega
Vega offers a comprehensive portfolio of products and services, including Protein + Recovery, Protein + Creatine, All-in-One Nutrition, Protein + Supergreens, and Pre-workout Energy.
Plant-based protein for muscle recovery and strength building.
Plant-based protein with creatine for muscle growth support.
Comprehensive plant-based shake for daily nutritional needs.
Plant-based protein with greens for balanced daily nutrition.
Plant-based supplement for energy boost before workouts.
Apps and channels of Vega
its YouTube channel Vega has 12.8K subscribers and 30 videos.
Videos from Vega
The most watched videos on Vega's YouTube channel, Vega (12.8K subscribers). Click a video to play it here.
More on Vega.
Investors in Vega
Vega has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include White Wave and WM Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are focused on health and wellness brands. | wmplp.com | Aventura, United States | ||
Multi-category foods company | 1977 | whitewave.com | Denver, United States |
Investor details for Vega
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Timeline of Vega
3 dated milestones of Vega across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Vega is founded.
- Exit Acquired by White Wave.
- Exit Acquired by WM Partners.
Competitors of Vega
Vega has 3 listed competitors in our database. They include Well Told Health, SimplyProtein and YoFiit.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| welltold.com | 2015 | Toronto, Canada | Organic nutritional boosters are provided by Well Told Health. | |||
| simplyprotein.ca | 2002 | Toronto, Canada | 19 | Protein bars are distributed as an internet-first brand from Canada. | ||
| yofiit.com | 2013 | Vaughan, Canada | A range of health snack products is manufactured and marketed. |
Detailed competitors of Vega
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Web traffic of Vega
The website of Vega (myvega.com) receives about 43.3K visits a month and ranks #622,896 among all websites worldwide, #1,964 in Nutrition Diets and Fitness.
- Monthly visits43.3K
▼ 0.7% vs previous month
- Unique visitors23.1K
per month
- Global rank#622,896
among all websites
- Category rank#1,964
Health · Nutrition Diets and Fitness
- Bounce rate36%
- Pages per visit3.0
- Average visit58 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with Vega. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
nutritionmd.org | nutritionmd.org | 100% | – | ||
popeyescanada.com | popeyescanada.com | 86% | #379,904 | – | |
1stphorm.com | 1stphorm.com | 85% | #90,854 | – | |
| sproutliving.com | 84% | #592,830 | View details | ||
ora.organic | ora.organic | 84% | #510,145 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vega
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Vega
Complete news archive for Vega
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Frequently Asked Questions about Vega
Vega was founded in 2001.
Vega is headquartered in Burnaby, Canada. It is registered at Burnaby, British Columbia, Canada.
Plant-based nutritional products are developed and sold by Vega, focusing on athletic performance and everyday nutrition. Solutions are provided for muscle recovery, energy boosts, and balanced diets through protein powders and shakes. The health and wellness sector is primarily targeted with clean, gluten-free, and proven formulas. Products are distributed directly to consumers via an online platform with subscription options.
Vega's top competitors include YoFiit, Well Told Health and SimplyProtein.
Vega offers Protein + Recovery, Protein + Creatine, All-in-One Nutrition, Protein + Supergreens, and Pre-workout Energy.
Vega has 2 investors. Key investors include White Wave, and WM Partners.
Vega operates through Vega.
Yes. Vega was acquired by WM Partners in June 2021.