About SimplyProtein
SimplyProtein is a company based in Toronto (Canada) founded in 2002 was acquired by Wellness Natural in September 2020.. The company has 19 employees as of December 31, 2024. SimplyProtein offers products and services including Protein Tortilla Chips, Crispy Bars, Dipped Bars, Baked Oat Bars, and Energy Bites. SimplyProtein operates in a competitive market with competitors including YoFiit, NutriPea, Nomz, GRO Organics and Ergogenics, among others.
- Headquarter Toronto, Canada
- Employees 19 as on 31 Dec, 2024
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Wellness Natural Inc
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
The Simply Good Foods Company
& 1 more
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Employee Count
19
as on Dec 31, 2024
- Acquired by
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Products & Services of SimplyProtein
SimplyProtein offers a comprehensive portfolio of products and services, including Protein Tortilla Chips, Crispy Bars, Dipped Bars, Baked Oat Bars, and Energy Bites. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Crispy, plant-based chips with protein for dipping and snacking.
Simple bars offering protein for quick, nutritious energy boosts.
Chocolate-dipped bars providing protein in family-friendly formats.
Soft-baked bars with oats and protein for easy morning meals.
Bite-sized snacks with protein for on-the-go energy needs.
Shakes delivering protein for convenient, shakeable nutrition.
Funding Insights of SimplyProtein
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in SimplyProtein
SimplyProtein has secured backing from 2 investors. Prominent investors backing the company include The Simply Good Foods Company and SimplyProtein. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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SimplyProtein is focused on providing plant-based protein snacks.
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Founded Year | Domain | Location | |
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Multicategory food and beverage company
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by SimplyProtein
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - SimplyProtein
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Simplyprotein Comparisons
Competitors of SimplyProtein
SimplyProtein operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as YoFiit, NutriPea, Nomz, GRO Organics and Ergogenics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
A range of health snack products is manufactured and marketed.
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| domain | founded_year | HQ Location |
Nutrition products are distributed via an internet-first brand.
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| domain | founded_year | HQ Location |
Nomz is an organic nutrition brand focused on healthcare solutions for everyday wellness.
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| domain | founded_year | HQ Location |
Runs a direct-to-consumer brand specializing in nutritional organic food products.
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| domain | founded_year | HQ Location |
Offers a range of healthcare nutrition products as a trusted brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about SimplyProtein
When was SimplyProtein founded?
SimplyProtein was founded in 2002.
Where is SimplyProtein located?
SimplyProtein is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
How many employees does SimplyProtein have?
As of Dec 31, 2024, the latest employee count at SimplyProtein is 19.
What does SimplyProtein do?
SimplyProtein was established in 2002 in Toronto, Canada, within the health food sector. Operations focus on the online sale and distribution of protein bars, targeting consumers seeking nutritional snacks. Products are manufactured and marketed through digital channels, with emphasis on accessibility via the companys domain. The brand maintains a presence in the North American market, supporting e-commerce as the core model for reaching customers.
Who are the top competitors of SimplyProtein?
What products or services does SimplyProtein offer?
SimplyProtein offers Protein Tortilla Chips, Crispy Bars, Dipped Bars, Baked Oat Bars, and 2 more products and services.
Who are SimplyProtein's investors?
SimplyProtein has 2 investors. Key investors include The Simply Good Foods Company, and SimplyProtein.
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