About SimplyProtein
SimplyProtein is a Retail company based in Toronto (Canada) founded in 2002, and was acquired by Wellness Natural in September 2020. Protein bars are distributed as an internet-first brand from Canada. The company has 19 employees. Its website simplyprotein.ca draws about 14 thousand monthly visits. SimplyProtein offers products and services including Protein Tortilla Chips, Crispy Bars, Dipped Bars, Baked Oat Bars, and Energy Bites. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Nutrition Products. Its legal entity is Wellness Natural Inc. Its competitors include YoFiit, NutriPea and Nomz.
Company details
SimplyProtein was established in 2002 in Toronto, Canada, within the health food sector. Operations focus on the online sale and distribution of protein bars, targeting consumers seeking nutritional snacks. Products are manufactured and marketed through digital channels, with emphasis on accessibility via the companys domain. The brand maintains a presence in the North American market, supporting e-commerce as the core model for reaching customers.
- Headquarters Toronto, Canada
- Employees 19
- Stage Acquired
- SectorsRetail
- Website simplyprotein.ca
- Social LinkedIn Facebook Instagram
- Acquired by Wellness Natural (Sep 2020)
- Legal Name Wellness Natural Inc
- InvestorsThe Simply Good Foods Company
& 1 more
- Employee Count19
- Acquired by
Products & Services of SimplyProtein
SimplyProtein offers a comprehensive portfolio of products and services, including Protein Tortilla Chips, Crispy Bars, Dipped Bars, Baked Oat Bars, and Energy Bites.
Crispy, plant-based chips with protein for dipping and snacking.
Simple bars offering protein for quick, nutritious energy boosts.
Chocolate-dipped bars providing protein in family-friendly formats.
Soft-baked bars with oats and protein for easy morning meals.
Bite-sized snacks with protein for on-the-go energy needs.
Shakes delivering protein for convenient, shakeable nutrition.
Investors in SimplyProtein
SimplyProtein has secured backing from 2 investors. Prominent investors backing the company include The Simply Good Foods Company and SimplyProtein.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
SimplyProtein is focused on providing plant-based protein snacks. | 2002 | wellnessnaturalinc.com | Toronto, Canada | |
Multicategory food and beverage company | 2017 | thesimplygoodfoodscompany.com | Denver, United States |
Investor details for SimplyProtein
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of SimplyProtein
3 dated milestones of SimplyProtein across 18 years, from founding to its latest funding, stage changes and deals.
- Founded SimplyProtein is founded.
- Exit Acquired by The Simply Good Foods Company.
- Exit Acquired by Wellness Natural.
Competitors of SimplyProtein
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yofiit.com | 2013 | Vaughan, Canada | A range of health snack products is manufactured and marketed. | |||
| nutripea.com | 2005 | Portage La Prairie, Canada | Nutrition products are distributed via an internet-first brand. | |||
| nomz.com | 2013 | Toronto, Canada | Nomz is an organic nutrition brand focused on healthcare solutions for everyday wellness. |
Detailed competitors of SimplyProtein
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SimplyProtein
The website of SimplyProtein (simplyprotein.ca) receives about 13.9K visits a month.
- Monthly visits13.9K
▲ 38.2% vs previous month
Websites whose visitors overlap most with SimplyProtein. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| drinkrumble.com | 100% | View details | |||
| realgoodeats.ca | 80% | 680.7K | #1,444,279 | View details |
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Frequently Asked Questions about SimplyProtein
SimplyProtein was founded in 2002.
SimplyProtein is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
SimplyProtein has 19 employees.
SimplyProtein was established in 2002 in Toronto, Canada, within the health food sector. Operations focus on the online sale and distribution of protein bars, targeting consumers seeking nutritional snacks. Products are manufactured and marketed through digital channels, with emphasis on accessibility via the companys domain. The brand maintains a presence in the North American market, supporting e-commerce as the core model for reaching customers.
SimplyProtein offers Protein Tortilla Chips, Crispy Bars, Dipped Bars, Baked Oat Bars, and 2 more products and services.
SimplyProtein has 2 investors. Key investors include The Simply Good Foods Company, and SimplyProtein.
SimplyProtein operates through Wellness Natural Inc.
Yes. SimplyProtein was acquired by Wellness Natural in September 2020.