About SimplyProtein
SimplyProtein is a Consumer company based in Toronto (Canada) founded in 2002. SimplyProtein is focused on providing plant-based protein snacks. It operates on a Direct-to-Consumer (D2C) model in Consumer and Retail sectors. SimplyProtein has raised $8.5 million across 1 funding round. SimplyProtein has completed 1 acquisition, including SimplyProtein. SimplyProtein offers products and services including Crispy Bars, Protein Tortilla Chips, Dipped Bars, and Protein Shakes. Its focus areas include Food & Beverage, Snacks and Health Snacks. Its legal entity is Wellness Natural Inc.
Company details
SimplyProtein, operated by Wellness Natural Inc., is engaged in the production and distribution of plant-based protein snacks. Products such as Crispy Bars, Protein Tortilla Chips, Dipped Bars, and Protein Shakes are offered to cater to health-conscious consumers. The company emphasizes gluten-free and non-GMO ingredients in most products, targeting the health snack sector. Solutions are designed to support varied diets with high-protein options primarily using soy and pea protein isolates.
- Headquarters Toronto, Canada
- SectorsConsumerRetail
- Website wellnessnaturalinc.com
- Social LinkedIn Facebook Instagram
- Legal Name Wellness Natural Inc.
- Total Equity Funding$8.5M (USD)
in 1 rounds
- Latest Funding Round$8.5M (USD), Series B
Feb 2022
- Investments & Acquisitions
Products & Services of SimplyProtein
SimplyProtein offers a comprehensive portfolio of products and services, including Crispy Bars, Protein Tortilla Chips, Dipped Bars, and Protein Shakes.
Protein-rich crispy bars are offered for healthy snacking.
Protein-packed tortilla chips are provided for nutritious eating.
Dipped protein bars are made for tasty nutrition.
Plant-based protein shakes are crafted for dietary support.
Funding Insights of SimplyProtein
SimplyProtein has successfully raised a total of $8.5M through 1 strategic funding round. The most recent funding activity was a Series B round of $8.5 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.5M
- Total Rounds 1
- Last Round Series B — $8.5M
- First Round $8.5M
(Feb 2022)
All 1 funding rounds of SimplyProtein with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $8.5M | Series B | – | – | – |
Investments & Acquisitions by SimplyProtein
SimplyProtein has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SimplyProtein.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Protein bars are distributed as an internet-first brand from Canada. | simplyprotein.ca | Toronto, Canada | 2002 | Sep 2020 | •••• |
Complete acquisition details for SimplyProtein
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of SimplyProtein
3 dated milestones of SimplyProtein across 20 years, from founding to its latest funding, stage changes and deals.
- Founded SimplyProtein is founded.
- Acquisition Acquires SimplyProtein.
- Funding First funding round of $8.5M.
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Frequently Asked Questions about SimplyProtein
SimplyProtein was founded in 2002 and raised its 1st funding round 20 years after it was founded.
SimplyProtein is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
SimplyProtein is a funded company, having raised a total of $8.5M across 1 funding round to date. The company's 1st funding round was a Series B of $8.5M, raised on Feb 2022.
SimplyProtein, operated by Wellness Natural Inc., is engaged in the production and distribution of plant-based protein snacks. Products such as Crispy Bars, Protein Tortilla Chips, Dipped Bars, and Protein Shakes are offered to cater to health-conscious consumers. The company emphasizes gluten-free and non-GMO ingredients in most products, targeting the health snack sector. Solutions are designed to support varied diets with high-protein options primarily using soy and pea protein isolates.
SimplyProtein offers Crispy Bars, Protein Tortilla Chips, Dipped Bars, and Protein Shakes.
SimplyProtein has made 1 acquisition, including SimplyProtein.
SimplyProtein operates through Wellness Natural Inc..