About Midsona
Midsona is a company based in Malmo (Sweden) founded in 1991.. Midsona has completed 9 acquisitions, including Biovita.fi, Bringwell and Davert. Midsona offers products and services including Urtekram, Kung Markatta, and Davert. Midsona operates in a competitive market with competitors including Danone, Hain Celestial, RJ Corp, Pioneer Foods and Premier Foods, among others.
- Headquarter Malmo, Sweden
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Midsona Ab (Publ)
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Annual Revenue
$394.15 M (USD)-2.6as on Dec 31, 2025
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Net Profit
$1.09 M (USD)-78.72as on Dec 31, 2025
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EBITDA
$29.97 M (USD)-1.78as on Dec 31, 2025
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Latest Funding Round
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Investors
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Employee Count
Employee Count
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Investments & Acquisitions
Biovita.fi
& 8 more
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Products & Services of Midsona
Midsona offers a comprehensive portfolio of products and services, including Urtekram, Kung Markatta, and Davert. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Brand offering natural and organic products for health and sustainability
Provides plant-based and vegetarian options for daily wellness
Focuses on organic grains and eco-friendly food items
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Funding Insights of Midsona
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Midsona
Midsona has strategically engaged in corporate development activities, having acquired 9 companies. Notable acquisitions include Biovita.fi, Bringwell and Davert. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Blogs on fat burning tips are maintained and updated regularly.
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2021 | ||||
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Mobile payment balances are converted to cash via buyer connections.
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1999 | ||||
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Multi-category natural food products are provided by the brand.
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1999 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Midsona
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Midsona Comparisons
Competitors of Midsona
Midsona operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Danone, Hain Celestial, RJ Corp, Pioneer Foods and Premier Foods, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Health-focused dairy and plant-based food products are offered.
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| domain | founded_year | HQ Location |
Hain Celestial is focused on better-for-you food and personal care products.
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| domain | founded_year | HQ Location |
Food and beverage products are branded, with diverse sectors engaged.
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| domain | founded_year | HQ Location |
Multicategory food and beverage company
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| domain | founded_year | HQ Location |
Processed food products are produced and marketed by Premier Foods.
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| domain | founded_year | HQ Location |
Multi-category foods company
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Midsona
Frequently Asked Questions about Midsona
When was Midsona founded?
Midsona was founded in 1991.
Where is Midsona located?
Midsona is headquartered in Malmo, Sweden.
Who is the current CEO of Midsona?
Ulrika Palm is the current CEO of Midsona.
What is the annual revenue of Midsona?
Annual revenue of Midsona is $394.15M as on Dec 31, 2025.
What does Midsona do?
Midsona was established in 1991 in Malmo, Sweden, within the food and beverage manufacturing sector. Operations center on producing health-oriented products, including nutritional supplements and organic foods. Distribution occurs across Nordic and European markets from the headquarters. Leadership is held by Ulrika Palm as CEO and Managing Director. Focus remains on sustainable sourcing and quality standards in the industry.
Who are the top competitors of Midsona?
Midsona's top competitors include RJ Corp, Danone and Hain Celestial.
What products or services does Midsona offer?
Midsona offers Urtekram, Kung Markatta, and Davert.
How many acquisitions has Midsona made?
Midsona has made 9 acquisitions, including Biovita.fi, Bringwell, and Davert.