About Midsona
Midsona is a publicly listed company based in Malmo (Sweden) founded in 1991. It operates as a food and beverage products are manufactured in Sweden since 1991. Midsona has completed 9 acquisitions, including Biovita.fi, Bringwell and Davert. Its chief executive is Ulrika Palm. Midsona offers products and services including Urtekram, Kung Markatta, and Davert. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Consumer Goods. Its legal entity is Midsona AB (publ). Its competitors include Danone, Hain Celestial, RJ Corp, Pioneer Foods and Premier Foods and 3 more; 2 of its 8 listed competitors have raised funding.
Company details
Midsona was established in 1991 in Malmo, Sweden, within the food and beverage manufacturing sector. Operations center on producing health-oriented products, including nutritional supplements and organic foods. Distribution occurs across Nordic and European markets from the headquarters. Leadership is held by Ulrika Palm as CEO and Managing Director. Focus remains on sustainable sourcing and quality standards in the industry.
- Headquarters Malmo, Sweden
- Stage Public
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website midsona.com
- Social LinkedIn Facebook YouTube
- Legal Name Midsona Ab Class A
- Annual Revenue$394.15 M (USD)-2.6as on Dec 31, 2025
- Net Profit$1.09 M (USD)-78.72as on Dec 31, 2025
- EBITDA$24.43 M (USD)-19.93as on Dec 31, 2025
- Investments & AcquisitionsBiovita.fi
& 8 more
Products & Services of Midsona
Midsona offers a comprehensive portfolio of products and services, including Urtekram, Kung Markatta, and Davert.
Brand offering natural and organic products for health and sustainability
Provides plant-based and vegetarian options for daily wellness
Focuses on organic grains and eco-friendly food items
Apps and channels of Midsona
its YouTube channel Midsona Foodservice has 19 subscribers and 18 videos.
Videos from Midsona
The most watched videos on Midsona's YouTube channel, Midsona Foodservice (19 subscribers). Click a video to play it here.
More on Midsona Foodservice.
People of Midsona
40 people are tracked at Midsona (11 in leadership, 7 in board & advisors, 22 in team).
| Name | Role | Group |
|---|---|---|
Ulrika Palm | CEO & MD | Leadership |
Erk Schuchhardt | North Europe Division Director | Leadership |
Tobias Traneborn | Director, Operations | Leadership |
Peter Åsberg | CEO | Leadership |
Tora Molander | Director, Legal | Leadership |
Max Bokander | CFO | Leadership |
Petra Månsson | Global Head Of Marketing Beauty | Leadership |
Maja Karlsson | Head Of Digital | Leadership |
Björn Ullemark | Head Of Nordic Logistics | Leadership |
Markus Lidborn | Head Of SCM And Group S&op | Leadership |
Jesper Eliasson | Country Director Sweden | Leadership |
Johan Wester | Board Member | Board & advisors |
Henrik Stenqvist | Board Member | Board & advisors |
Sandra Kottenauer | Board Member | Board & advisors |
Patrik Andersson | Chairman | Board & advisors |
Anders Svensson | Board Member | Board & advisors |
Jari Latvanen | Board Member | Board & advisors |
Ledamot Anna-Karin Falk | Board Member | Board & advisors |
Kajsa Hilferink | Category Brand Manager | Team |
Charlotte Westergren | Nordic Brand Manager Nutritional Supplements | Team |
20 more people are available in the full profile.
Complete people profiles for Midsona
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IPO & Listings of Midsona
Midsona is a publicly listed company on the OMXSTO with ticker symbol MSON_A in Sweden, operating in the Health technology sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date01 Jan 1966
- Listed onOMXSTO: MSON_A
- Listed entityMidsona AB Class A
- Exchange sectorHealth technology
- ISINSE0000565210
- Share price14.70 SEK · 2026-10-13
- Market capitalisation1,521,524,563.00 SEK
- Price to earnings19.1
- EPS (diluted, trailing year)0.77 SEK
- Dividend yield1.5%
- Volume (last session)1,012
Financials of Midsona
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 3.63B SEK | 10.0M SEK | 225.0M SEK |
| 2024 | 3.73B SEK | 47.0M SEK | 281.0M SEK |
| 2023 | 3.79B SEK | -53.0M SEK | 208.0M SEK |
| 2022 | 3.90B SEK | -501.0M SEK | 141.0M SEK |
| 2021 | 3.77B SEK | 89.0M SEK | 302.0M SEK |
Detailed financial statements for Midsona
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Midsona
Midsona has strategically engaged in corporate development activities, having acquired 9 companies. Notable acquisitions include Biovita.fi, Bringwell and Davert.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Distributors of dry fruits & nuts | systemfrugt.dk | Tilst, Denmark | 1989 | Oct 2020 | $33M | |
Multi-category natural food products are provided by the brand. | eisbluemerl.de | Ascheberg, Germany | 1999 | Jul 2019 | •••• | |
Multi-category food and beverage products are distributed online by Davert. | davert.de | Ascheberg, Germany | 1984 | May 2018 | $58.13M | |
Mobile payment balances are converted to cash via buyer connections. | bringwell.com | Stockholm, Sweden | 1999 | Jul 2017 | •••• | |
Organic food products are offered by Kung Markatta. | kungmarkatta.se | Malmo, Sweden | 1983 | Jul 2016 | •••• | |
Wholesaler & distributor of bread, beans, fruits & nuts, sweets and snacks | kungmarkattaab.se | Malmo, Sweden | 1983 | Jul 2016 | $95.96M | |
Multicategory beauty products are developed and marketed by Urtekram. | urtekram.com | Copenhagen, Denmark | 1972 | Jun 2015 | $35M | |
- | nordsveen.as | – | 0 | Jan 2012 | •••• | |
Blogs on fat burning tips are maintained and updated regularly. | biovita.fi | Espoo, Finland | 2021 | Feb 2011 | $7.5M |
Complete acquisition details for Midsona
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Timeline of Midsona
11 dated milestones of Midsona across 54 years, from founding to its latest funding, stage changes and deals.
- IPO Lists on the stock exchange (IPO).
- Founded Midsona is founded.
- Acquisition Acquires Biovita.fi.
- Acquisition Acquires Nordsveen.
- Acquisition Acquires Urtekram.
- Acquisition Acquires Kung Markatta AB.
- Acquisition Acquires Kung Markatta.
- Acquisition Acquires Bringwell.
- Acquisition Acquires Davert.
- Acquisition Acquires Eisblümerl Naturkost.
- Acquisition Acquires System Frugt.
Competitors of Midsona
Midsona has 8 listed competitors in our database, 2 of them funded. They include Danone, Hain Celestial, RJ Corp, Pioneer Foods and Premier Foods, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| danone.com | 1919 | Paris, France | – | 94,761 | Health-focused dairy and plant-based food products are offered. | |
| hain.com | 1932 | New York, United States | – | 2,786 | Hain Celestial is focused on better-for-you food and personal care products. | |
| rjcorp.in | 1980 | Gurugram, India | $41.11M | – | Food and beverage products are branded, with diverse sectors engaged. | |
| pioneerfoods.co.za | 1997 | Cape Town, South Africa | – | – | Multicategory food and beverage company | |
| premierfoods.co.uk | 1837 | St Albans, United Kingdom | – | – | Processed food products are produced and marketed by Premier Foods. | |
| whitewave.com | 1977 | Denver, United States | – | – | Multi-category foods company | |
| santamariaworld.com | 1911 | Molndal, Sweden | – | – | Serves as a brand for multi-category food ingredients. | |
| childfoodfactory.se | 2014 | Lulea, Sweden | $11,760 | – | A brand offering multi-category food products. |
Detailed competitors of Midsona
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Web traffic of Midsona
The website of Midsona (midsona.com) receives about 4.8K visits a month.
- Monthly visits4.8K
▲ 20.6% vs previous month
Websites whose visitors overlap most with Midsona. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
redeye.se | redeye.se | 100% | – | #408,236 | – |
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Midsona (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Midsona
Complete news archive for Midsona
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Frequently Asked Questions about Midsona
Midsona was founded in 1991.
Midsona is headquartered in Malmo, Sweden.
Ulrika Palm is the current CEO of Midsona.
Annual revenue of Midsona is $394.15M as on Dec 31, 2025.
Midsona was established in 1991 in Malmo, Sweden, within the food and beverage manufacturing sector. Operations center on producing health-oriented products, including nutritional supplements and organic foods. Distribution occurs across Nordic and European markets from the headquarters. Leadership is held by Ulrika Palm as CEO and Managing Director. Focus remains on sustainable sourcing and quality standards in the industry.
Midsona's top competitors include RJ Corp, Danone and Hain Celestial.
Midsona offers Urtekram, Kung Markatta, and Davert.
Yes, Midsona is publicly traded on OMXSTO under the ticker symbol MSON_A.
Midsona has made 9 acquisitions, including Biovita.fi, Bringwell, and Davert.
Midsona operates through Midsona Ab (Publ).