About Urtekram
Urtekram is a Consumer company based in Copenhagen (Denmark) founded in 1972 by Lisbeth Daamsgaard and Ronnie McGrail, and was acquired by Midsona in June 2015. It operates as a multicategory beauty products are developed and marketed by Urtekram. Urtekram offers products and services including Hair Care Products, Skin Care Products, Face Care Products, Dental Care Products, and Aloe Vera Revitalizing Shampoo. Its focus areas include Consumer Goods, Beauty & Personal Care Products and Multi Category. Its legal entity is Midsona Sweden. Its competitors include L'Oréal, Estee Lauder, L'Occitane, InnovaDerma and Vogue International and 3 more; 1 of its 8 listed competitors has raised funding.
Company details
Urtekram was established in 1972 in Copenhagen, Denmark, by co-founders Lisbeth Daamsgaard and Ronnie McGrail. The company operates within the beauty sector, where multicategory products including personal care and cosmetics are manufactured and distributed. Focus is placed on brand development across international markets, with primary operations centered in Denmark. Product lines are maintained to cover diverse beauty needs without specified expansions into other industries.
- Headquarters Copenhagen, Denmark
- Founders Lisbeth Daamsgaard, Ronnie McGrail
- Stage Acquired
- SectorsConsumer
- Website urtekram.com
- Social LinkedIn Facebook Instagram
- Acquired by Midsona (Jun 2015)
- Legal Name Midsona Sweden
Products & Services of Urtekram
Urtekram offers a comprehensive portfolio of products and services, including Hair Care Products, Skin Care Products, Face Care Products, Dental Care Products, and Aloe Vera Revitalizing Shampoo.
Natural shampoos and conditioners for hair maintenance and care
Vegan lotions and creams for skin nourishment and protection
Organic solutions for facial cleansing and moisturizing
Natural oral care items for daily hygiene
Shampoo for normal hair using natural aloe vera extracts
Investors in Urtekram
Urtekram has secured backing from 1 investor. Prominent investors backing the company include Midsona.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Food and beverage products are manufactured in Sweden since 1991. | 1991 | midsona.com | Malmo, Sweden |
Investor details for Urtekram
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People of Urtekram
2 people are tracked at Urtekram (2 in leadership).
| Name | Role | Group |
|---|---|---|
Lisbeth Daamsgaard | Co-Founder | Leadership |
Ronnie McGrail | Co-Founder | Leadership |
Complete people profiles for Urtekram
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Timeline of Urtekram
2 dated milestones of Urtekram across 43 years, from founding to its latest funding, stage changes and deals.
- Founded Urtekram is founded.
- Exit Acquired by Midsona.
Competitors of Urtekram
Urtekram has 8 listed competitors in our database, 1 of them funded. They include L'Oréal, Estee Lauder, L'Occitane, InnovaDerma and Vogue International, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| loreal.com | 1909 | Clichy, France | – | 90,000 | Internet first brand of skin & hair care, and makeup products for men and women | |
| esteelauder.com | 1946 | New York, United States | – | 776 | Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments | |
| loccitane.com | 1976 | Paris, France | $10M | – | Beauty and personal care products are sold by L'Occitane globally. | |
| innovaderma.com | 2013 | Sydney, Australia | – | – | Anti-ageing, hair loss, and beauty products are manufactured and supplied. | |
| vogueintl.com | 1987 | Clearwater, United States | – | – | Manufactures and distributes personal care products | |
| nilensjord.dk | 1982 | Farum, Denmark | – | 35 | Brand of beauty & personal care products | |
| kosmolet.dk | 1986 | Farum, Denmark | – | 33 | Internet first brand offering multi-category beauty products | |
| laesoesalt.com | 1991 | Frederikshavn, Denmark | – | 13 | Produces and sells premium Danish sea salt through online store and physical location. |
Detailed competitors of Urtekram
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Web traffic of Urtekram
Websites that share an audience with Urtekram (urtekram.com).
Websites whose visitors overlap most with Urtekram. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| helsam.dk | 100% | 242.9K | #96,873 | View details | |
biocosmetica.nl | biocosmetica.nl | 100% | – | – | – |
organicslant.com | organicslant.com | 79% | – | – | – |
Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as Urtekram (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Urtekram
Urtekram was founded in 1972.
Urtekram is headquartered in Copenhagen, Denmark.
Urtekram was established in 1972 in Copenhagen, Denmark, by co-founders Lisbeth Daamsgaard and Ronnie McGrail. The company operates within the beauty sector, where multicategory products including personal care and cosmetics are manufactured and distributed. Focus is placed on brand development across international markets, with primary operations centered in Denmark. Product lines are maintained to cover diverse beauty needs without specified expansions into other industries.
Urtekram's top competitors include L'Oréal, Estee Lauder and L'Occitane.
Urtekram offers Hair Care Products, Skin Care Products, Face Care Products, Dental Care Products, and Aloe Vera Revitalizing Shampoo.
Urtekram has 1 investor. Key investors include Midsona.
Urtekram operates through Midsona Sweden.
Yes. Urtekram was acquired by Midsona in June 2015.