About Nilens Jord
Nilens Jord is a Consumer company based in Farum (Denmark) founded in 1982, and was acquired by Matas in May 2019. It operates as a brand of beauty personal care products. The company has 35 employees. Its website nilensjord.dk draws about 14 thousand monthly visits. Nilens Jord offers products and services including Foundation, Serum, Lipliner, Mascara, and Solcreme. Its focus areas include Consumer Goods, Beauty & Personal Care Products and Multi Category. Its legal entity is KOSMOLET A/S. Its competitors include L'Oréal, Estee Lauder, L'Occitane, InnovaDerma and Vogue International and 2 more; 1 of its 7 listed competitors has raised funding.
Company details
Nilens Jord was established in 1982 in Farum, Denmark, as a brand focused on beauty and personal care products. Operations are centered in the personal care sector, where formulations for skincare and cosmetics are developed and distributed. Products are accessible via the domain nilensjord.dk, with activities primarily conducted in Denmark. The company maintains a presence in the European market for such goods.
- Headquarters Farum, Denmark
- Employees 35
- Stage Acquired
- SectorsConsumer
- Website nilensjord.dk
- Social Facebook Instagram
- Acquired by Matas (May 2019)
- Legal Name Kosmolet A/S
Products & Services of Nilens Jord
Nilens Jord offers a comprehensive portfolio of products and services, including Foundation, Serum, Lipliner, Mascara, and Solcreme.
Provides base for even skin tone and coverage
Targets wrinkles and hydration for skin repair
Defines lips with natural, long-lasting color
Enhances lashes for fuller, natural appearance
Offers SPF30 protection against UV rays
Investors in Nilens Jord
Nilens Jord has secured backing from 1 investor. Prominent investors backing the company include Matas.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Health, beauty, and personal care products are retailed by Matas. | 1949 | matas.dk | Lillerod, Denmark |
Investor details for Nilens Jord
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Timeline of Nilens Jord
2 dated milestones of Nilens Jord across 37 years, from founding to its latest funding, stage changes and deals.
- Founded Nilens Jord is founded.
- Exit Acquired by Matas.
Competitors of Nilens Jord
Nilens Jord has 7 listed competitors in our database, 1 of them funded. They include L'Oréal, Estee Lauder, L'Occitane, InnovaDerma and Vogue International, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| loreal.com | 1909 | Clichy, France | – | 90,000 | Internet first brand of skin & hair care, and makeup products for men and women | |
| esteelauder.com | 1946 | New York, United States | – | 776 | Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments | |
| loccitane.com | 1976 | Paris, France | $10M | – | Beauty and personal care products are sold by L'Occitane globally. | |
| innovaderma.com | 2013 | Sydney, Australia | – | – | Anti-ageing, hair loss, and beauty products are manufactured and supplied. | |
| vogueintl.com | 1987 | Clearwater, United States | – | – | Manufactures and distributes personal care products | |
| kosmolet.dk | 1986 | Farum, Denmark | – | 33 | Internet first brand offering multi-category beauty products | |
| laesoesalt.com | 1991 | Frederikshavn, Denmark | – | 13 | Produces and sells premium Danish sea salt through online store and physical location. |
Detailed competitors of Nilens Jord
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- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Nilens Jord
The website of Nilens Jord (nilensjord.dk) receives about 14.2K visits a month.
- Monthly visits14.2K
▼ 27.1% vs previous month
Websites whose visitors overlap most with Nilens Jord. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
makestyle.no | makestyle.no | 100% | – | #5,348,019 | – |
clinique.dk | clinique.dk | 95% | – | – | – |
gosh.dk | gosh.dk | 94% | – | #3,148,707 | – |
sephora.dk | sephora.dk | 83% | – | #263,828 | – |
| luxplus.dk | 83% | 270.4K | #87,847 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Nilens Jord
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- 17 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as Nilens Jord (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Nilens Jord
Nilens Jord was founded in 1982.
Nilens Jord is headquartered in Farum, Denmark.
Nilens Jord has 35 employees.
Nilens Jord was established in 1982 in Farum, Denmark, as a brand focused on beauty and personal care products. Operations are centered in the personal care sector, where formulations for skincare and cosmetics are developed and distributed. Products are accessible via the domain nilensjord.dk, with activities primarily conducted in Denmark. The company maintains a presence in the European market for such goods.
Nilens Jord's top competitors include L'Oréal, Estee Lauder and L'Occitane.
Nilens Jord offers Foundation, Serum, Lipliner, Mascara, and Solcreme.
Nilens Jord has 1 investor. Key investors include Matas.
Nilens Jord operates through Kosmolet A/S.
Yes. Nilens Jord was acquired by Matas in May 2019.