Matas

Lillerød, Denmark Founded: 1949 • Age: 77 yrs
Health, beauty, and personal care products are retailed by Matas.
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About Matas

Matas is a company based in Lillerød (Denmark) founded in 1949. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. The company has 3,500 employees as of March 31, 2024. Matas has completed 6 acquisitions, including Apo IT, Firtal and Kicks. Matas offers products and services including Matas Striber, Benefit Cosmetics, and Over-the-Counter Medicine.

  • Headquarter Lillerød, Denmark
  • Employees 3500 as on 31 Mar, 2024
  • Stage Public
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Matas A/S
Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
    $1.21 B (USD)
    25.04
    as on Mar 31, 2025
  • Net Profit
    $40.88 M (USD)
    66.86
    as on Mar 31, 2025
  • EBITDA
    $173.94 M (USD)
    21.07
    as on Mar 31, 2025
  • Latest Funding Round
  • Investors
  • Employee Count
    3500

    as on Mar 31, 2024

  • Investments & Acquisitions
    Apo IT

    & 5 more

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IPO & Listings of Matas

Matas is a publicly listed company on the OMXCOP with ticker symbol MATAS in Denmark, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: OMXCOP · Ticker: MATAS . Sector: Retail trade · Denmark

Products & Services of Matas

Matas offers a comprehensive portfolio of products and services, including Matas Striber, Benefit Cosmetics, and Over-the-Counter Medicine. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Products for face, hair, and body care offered.

Makeup products including mascara and brow setters sold.

Medicines for allergies and colds are provided online.

People of Matas
Headcount 1000-5000
Employee Profiles 105
Board Members and Advisors 6
Employee Profiles
People
Rozerin Keskin
Contract Managment
People
Christine Retbøll
Loyalty Manager
People
Sandra Isabella Siig Larsen
Insights & Media Strategist
People
Christina Bundgaard
Trade Marketing Manager

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Board Members and Advisors
people
Mette Maix
Deputy Chairman
people
Barbara Plucnar Jensen
Board Member
people
Espen Eldal
Board Member
people
Kenneth Melchior
Member Of The Board Of Directors

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Funding Insights of Matas

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by Matas

Matas has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Apo IT, Firtal and Kicks. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Online pharmacy focusing on the sale of OTC and prescription medicines
2010
Online platform for the delivery of healthcare and personal care products
2009
Beauty and health products are retailed by Firtal in Denmark.
2007
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Matas

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Matas Comparisons

Employees
+
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Competitors of Matas

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Matas

Frequently Asked Questions about Matas

When was Matas founded?

Matas was founded in 1949.

Where is Matas located?

Matas is headquartered in Lillerød, Denmark.

How many employees does Matas have?

As of Mar 31, 2024, the latest employee count at Matas is 3,500.

What is the annual revenue of Matas?

Annual revenue of Matas is $1.21B as on Mar 31, 2025.

What does Matas do?

Matas is involved in the retail of beauty, personal care, and health products across Denmark. A wide range of items, including skincare, makeup, haircare, and over-the-counter medicines, are offered through an online platform and physical stores. Solutions for various customer needs, from daily essentials to specialized care, are provided with a focus on quality and accessibility. The company serves diverse sectors such as personal wellness, healthcare, and lifestyle through over 266 stores and a comprehensive e-commerce presence.

What products or services does Matas offer?

Matas offers Matas Striber, Benefit Cosmetics, and Over-the-Counter Medicine.

Is Matas publicly traded?

Yes, Matas is publicly traded on OMXCOP under the ticker symbol MATAS.

How many acquisitions has Matas made?

Matas has made 6 acquisitions, including Apo IT, Firtal, and Kicks.

What is Matas's ticker symbol?

The ticker symbol of Matas is MATAS on OMXCOP.

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