About Miinto
Miinto is a Retail company based in Copenhagen (Denmark) founded in 2009 by Mike Radoor, Konrad A Kierklo, and Jesper Buch. Multi-category second-hand fashion products are offered via an online platform. Miinto has raised $6 million across 1 funding round from investors including Dawn Capital and Anders Holch Povlsen. Its chief executive, as recorded, is Konrad A Kierklo. Its website miinto.com draws about 162 thousand monthly visits. The company has since been acquired. Miinto offers products and services including Online Fashion Platform, Clothing Sales, and Shoes and Accessories. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include The 2nd Edit, Anywear and Wardrobe Collectr.
Company details
Founded in 2009 and based in Copenhagen, Denmark, an online platform is operated by Miinto for second-hand fashion items. Multiple categories are covered, including apparel, footwear, handbags, wallets, jewelry, kids clothing, and accessories. Connections between buyers and sellers are facilitated in the sustainable e-commerce sector, with a focus on pre-owned goods across Europe.
- Total Equity Funding$6M (USD)
in 1 rounds
- Latest Funding Round$6M (USD), Series A
Aug 2012
- InvestorsDawn Capital
& 1 more
Products & Services of Miinto
Miinto offers a comprehensive portfolio of products and services, including Online Fashion Platform, Clothing Sales, and Shoes and Accessories.
Platform for shopping premium clothing and accessories from boutiques.
Service for purchasing women's, men's, and kids' clothing online.
Online selection of shoes, bags, and accessories with easy delivery options.
Apps and channels of Miinto
its YouTube channel Miinto has 1.44K subscribers and 7 videos.
Videos from Miinto
The most watched videos on Miinto's YouTube channel, Miinto (1.44K subscribers). Click a video to play it here.
More on Miinto.
Funding Insights of Miinto
Miinto has successfully raised a total of $6M through 1 strategic funding round. The most recent funding activity was a Series A round of $6 million completed in August 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6M
- Total Rounds 1
- Last Round Series A — $6M
- First Round $6M
(Aug 2012)
- Investors Count 1
All 1 funding rounds of Miinto with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2012 | $6M | Series A | – | – |
2 investors in total: 1 institutional and 1 angel.
Investors in Miinto
Miinto has secured backing from 2 investors, including venture fund and angel investors. Prominent investors backing the company include Dawn Capital and Anders Holch Povlsen.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Dawn Capital is focused on investing in European software startups. | 2007 | dawncapital.com | London, United Kingdom | |
AH Anders Holch Povlsen | unknown_16e369cc46e8463fb |
Investor details for Miinto
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Miinto
73 people are tracked at Miinto (29 in leadership, 3 in board & advisors, 41 in team).
| Name | Role | Group |
|---|---|---|
Mike Radoor | Co-Founder | Leadership |
Konrad A Kierklo | Co-Founder & CEO | Leadership |
Jesper Buch | Co-Founder | Leadership |
Christian Lorenz Petersen | Chief Operating Officer-executive Leader | Leadership |
Malthe Cederborg | CMO | Leadership |
Marek Brach | CTO | Leadership |
Jeppe Hostrup | Head Of Office Management And IT | Leadership |
Michał Strzelczyk | Head Of Engineering | Leadership |
Marine Allançon | Head Of Customer Excellence | Leadership |
Morten Juhl | Director Og Accounting And Partner Finance Operations | Leadership |
Rasmus Hansen | Head of People & Culture | Leadership |
Priscilla Nieuwbuurt | Director Of Marketing | Leadership |
Niklas Læssøe Koch | Director Of Business Finance And Strategy | Leadership |
Ola Bungum | Sr. Finance Business Partner | Leadership |
Martin Brummerstedt | Head Of Business Intelligence | Leadership |
Dave Andrea | Head Of Partner Growth | Leadership |
Paloma Hellfeier Truong | Director Of CX & Operations | Leadership |
Katrine Snowman | Director Of People & Culture | Leadership |
Anna Przygoda | People And Culture Partner | Leadership |
Maria Elena Fanti | People & Culture Partner | Leadership |
53 more people are available in the full profile.
Complete people profiles for Miinto
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Miinto
2 dated milestones of Miinto across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Miinto is founded.
- Funding First funding round of $6.0M.
Competitors of Miinto
Miinto has 3 listed competitors in our database. They include The 2nd Edit, Anywear and Wardrobe Collectr.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| the2ndedit.com | 2015 | Copenhagen, Denmark | 1 | Pre-owned women's fashion products are sold through an online platform. | ||
| anywear.dk | 2011 | Frederiksberg, Denmark | Online platform providing women's news, health, and lifestyle advice. | |||
| wardrobecollectr.com | 2022 | Charlottenlund, Denmark | An online consignment platform for buying and selling luxury second-hand fashion products. |
Detailed competitors of Miinto
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Miinto
The website of Miinto (miinto.com) receives about 161.6K visits a month.
- Monthly visits161.6K
▲ 4.1% vs previous month
Websites whose visitors overlap most with Miinto. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| baltini.com | 100% | 680.7K | #103,901 | View details | |
wok-store.com | wok-store.com | 87% | #813,777 | – | |
| lyst.com | 85% | 7.1M | #8,207 | View details | |
grocerycopenhagen.com | grocerycopenhagen.com | 85% | #529,377 | – | |
oneblockdown.com | oneblockdown.com | 85% | #195,709 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Miinto
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Miinto
Miinto was founded in 2009 and raised its 1st funding round 3 years after it was founded.
Miinto is headquartered in Copenhagen, Denmark.
Konrad A Kierklo is the CEO of Miinto, as recorded in our data. They have also founded this company.
Miinto is a funded company, having raised a total of $6M across 1 funding round to date. The company's 1st funding round was a Series A of $6M, raised on Aug 2012.
Founded in 2009 and based in Copenhagen, Denmark, an online platform is operated by Miinto for second-hand fashion items. Multiple categories are covered, including apparel, footwear, handbags, wallets, jewelry, kids clothing, and accessories. Connections between buyers and sellers are facilitated in the sustainable e-commerce sector, with a focus on pre-owned goods across Europe.
Miinto's top competitors include The 2nd Edit, Anywear and Wardrobe Collectr.
Miinto offers Online Fashion Platform, Clothing Sales, and Shoes and Accessories.
Miinto has 2 investors. Key investors include Dawn Capital, and Anders Holch Povlsen.
The website of Miinto receives about 162 thousand visits a month.