About Lyst
Lyst is a company based in London (United Kingdom) founded in 2010 was acquired by ZOZO in April 2025. Lyst has raised $205.5 million across 6 funding rounds from investors including Accel, ZOZO and Fidelity International. Lyst operates in a competitive market with competitors including Mybestbrands, LookLive, Stylect, Nuji and The PAS Group, among others.
Apps and channels of Lyst
Lyst publishes 1 mobile app with over 1M+ downloads.
Funding Insights of Lyst
Lyst has successfully raised a total of $205.5M across 6 strategic funding rounds. The most recent funding activity was a Series E round of $85 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $205.5M
- Total Rounds 6
- Last Round Series E — $85M
- First Round $1.5M
(Nov 2010)
- Investors Count 13
All 6 funding rounds of Lyst with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $85M | Series E | – | Fidelity, Novator Partners | |
| May 2018 | $60M | Series D | – | LVMH | – |
| Apr 2015 | $40M | Series C | – | Arnault Group | |
| Jan 2014 | $14M | Series B | – | Balderton Capital | |
| Jul 2012 | $5M | Series A | – | – | |
| Nov 2010 | $1.5M | Seed | – | – |
14 investors in total: 13 institutional and 1 angel.
Investors in Lyst
Lyst has secured backing from 14 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Accel, ZOZO and Fidelity International.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments in Europe are managed by Novator Partners. | – | novator.co.uk | London, United Kingdom | |
Venture capital firm focused on tech sectors | – | gianocapital.com | Geneva, Switzerland | |
Venture capital fund focused on series A stage hardware, future work, commerce, and digital media companies | – | c4v.com | Paris, France | |
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Multistage venture capital investments are focused on technology sectors. | 2000 | balderton.com | London, United Kingdom | |
Tech-focused VC firm funding companies in the US | – | 14w.com | New York, United States | |
Consumer sector investments are managed by Venrex venture capital firm. | – | venrex.partners | London, United Kingdom | |
Venture capital fund focused on deep tech, consumer tech, health tech, SaaS, and multiple sectors | 2006 | moltenventures.com | London, United Kingdom | |
Investments in fashion tech are managed by this single-family office. | – | carmenbusquets.com | Caracas, Venezuela | |
Provider of investment management services | 1969 | fidelityinternational.com | London, United Kingdom |
Investor details for Lyst
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Lyst
47 people are tracked at Lyst (28 in leadership, 1 in board & advisors, 18 in team).
| Name | Role | Group |
|---|---|---|
Jill Eelman | VP, Partner Growth | Leadership |
Bethan S. | Brand Partnerships Director | Leadership |
Quita Collard | VP, Partner Acquisition | Leadership |
Anton Jefcoate | CTO | Leadership |
Alex Osborne | VP, Program Management | Leadership |
Collette K. | VP, Legal | Leadership |
Emma McFerran | CEO | Leadership |
Stephane Moracchini | VP Of Engineering | Leadership |
Hannahmae Todd | Partner Acquisition Manager | Leadership |
Amita A. | Partner Growth Manager | Leadership |
Karla Stevens | VP Partnerships | Leadership |
Jenny Cossons | Chief Partnerships Officer | Leadership |
Francesca F. | Partner Growth Manager II | Leadership |
Paul Denning | VP, Engineering | Leadership |
Jean Liu | VP, Product | Leadership |
Matthew W. | VP, Infrastructure | Leadership |
Katy Lubin | VP, Brand & Communications | Leadership |
Adam Whittaker | Chief Financial Officer | Leadership |
Sarju Patel | VP Marketing | Leadership |
James Henson | Chief Product Officer | Leadership |
27 more people are available in the full profile.
Complete people profiles for Lyst
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Lyst
4 dated milestones of Lyst across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Lyst is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Series E, of $85.0M.
- Exit Acquired by ZOZO.
Competitors of Lyst
Lyst operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mybestbrands, LookLive, Stylect, Nuji and The PAS Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mybestbrands.de | 2007 | Munich, Germany | – | – | Fashion products are aggregated online from various shops and brands. | |
| looklive.com | 2011 | Amsterdam, Netherlands | $2.23M | – | Facilitates shopping for products featured in TV shows. | |
| stylect.com | 2013 | London, United Kingdom | $548,477 | – | Aggregates multi-category fashion products on an online platform. | |
| nuji.com | 2011 | London, United Kingdom | $2M | 2 | Online social platform to curate lifestyle products | |
| thepasgroup.com.au | 2004 | Mount Waverley, Australia | – | – | Online aggregating platform offering multi-category fashion products | |
| luxodo.com | 2011 | Berlin, Germany | $2.4M | 1 | Luxury clothing and accessories are aggregated and curated online. | |
| kleding.nl | 2012 | Nijverdal, Netherlands | – | – | Online retailer selling clothing, shoes, and accessories for all ages. | |
| asap54fashionconcierge.com | 2016 | London, United Kingdom | $2M | – | Functions as an online platform for discovering multi-category fashion products. |
Detailed competitors of Lyst
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Lyst
The website of Lyst (lyst.com) receives about 7.1M visits a month and ranks #8,207 among all websites worldwide, #354 in Fashion and Apparel.
- Monthly visits7.1M
▲ 4.5% vs previous month
- Unique visitors4.2M
per month
- Global rank#8,207
among all websites
- Category rank#354
Lifestyle · Fashion and Apparel
- Bounce rate36%
- Pages per visit3.2
- Average visit1 min 24 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Lyst. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| farfetch.com | 100% | 27.8M | #1,639 | View details | |
| ssense.com | 86% | 8.2M | #4,708 | View details | |
| editorialist.com | 85% | 6.7M | #8,447 | View details | |
| modesens.com | 85% | – | #18,655 | View details | |
| yoox.com | 83% | 9.3M | #4,462 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Lyst
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Lyst
Complete news archive for Lyst
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Lyst
10 companies that operate in the same segment as Lyst (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Lyst
Lyst was founded in 2010.
Lyst is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Lyst is a funded company, having raised a total of $205.5M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Nov 2010.
Founded in 2010 and based in London, United Kingdom, Lyst operates as an e-commerce platform in the fashion sector. Customized shopping feeds are created by users from various designers and retailers, encompassing apparel, jewelry, bags, footwear, and accessories. Products are sourced across multiple categories, with a mobile application made available for Android and iOS devices to facilitate browsing and curation.
Lyst's top competitors include Mybestbrands, Nuji and The PAS Group.
Lyst has 14 investors. Key investors include Accel, ZOZO, Fidelity International, LVMH, and Molten Ventures.
Lyst operates through Lyst Ltd.
Yes. Lyst was acquired by ZOZO in April 2025.
Yes. Lyst publishes Lyst: Shop Fashion Brands, with over 1 million downloads.
The website of Lyst receives about 7.1 million visits a month and ranks #8,207 among all websites worldwide.