mirrAR

Gurugram, India Founded: 2015 • Age: 11 yrs
AR-based virtual try-on solutions are provided for fashion businesses.
Annual revenue $449,287 Latest available
Total funding $3.5M 8 rounds
Employees 31 Tracked headcount
Investors 91 Known backers
Products 5 Services tracked
Competitors 9 Brand Intelligence

About mirrAR

mirrAR is a company based in Gurugram (India) founded in 2015 by Lalit Vijay, Akhil Tolani, and Meghna Saraogi. mirrAR has raised $3.45 million across 8 funding rounds from investors including Primarc, Sarcha Advisors and Anikarth Ventures. The company has 31 employees as of April 09, 2024. mirrAR offers products and services including AR Software, WebAR, Mobile SDK, In-Store AR, and SocialAR. mirrAR operates in a competitive market with competitors including Perfect Corp, Marxent, Obsess, ThreeKit and BuzzAR, among others.

  • Headquarter Gurugram, India
  • Employees 31 as on 09 Apr, 2024
  • Founders Lalit Vijay, Akhil Tolani, Meghna Saraogi
  • Stage Minicorn
  • Sectors
    Technology
    Retail
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Styledotme Fashion And Lifestyle Private Limited
  • Date of Incorporation 23 Nov, 2015
  • Jurisdiction Delhi, India
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → Fashion & Retail Innovation Unlock Sub-Sector Unlock Segment
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Technology → Extended, Virtual & Augmented Reality Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $449.29 K (USD)
    31.64
    as on Mar 31, 2023
  • Net Profit
    -$67.71 K (USD)
    -17.68
    as on Mar 31, 2023
  • EBITDA
    -$13.74 K (USD)
    78.15
    as on Mar 31, 2023
  • Total Equity Funding
    $3.45 M (USD)

    in 8 rounds

  • Latest Funding Round
    $1.75 M (USD), Seed

    Nov 02, 2023

  • Investors
    Primarc

    & 90 more

  • Employee Count
    31

    as on Apr 09, 2024

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Products & Services of mirrAR

mirrAR offers a comprehensive portfolio of products and services, including AR Software, WebAR, Mobile SDK, In-Store AR, and SocialAR.

Product name locked
Category locked
Primary

Enables virtual try-on for retail products to boost engagement.

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Integrates AR into online stores for interactive catalogues.

Product name locked
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Provides AR tools for branded applications to enhance user interaction.

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Offers virtual try-ons on retail display screens for better experiences.

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Facilitates interactive AR filters for social media engagement.

People of mirrAR

Headcount 10-50
Employee Profiles 7
Employee Profiles
People
Harshit Pandit
Founder's Office - Sales & Strategy
People
Varun Singh
Senior Business Development Manager
People
Satwik Batra
Senior Manager - Customer Success And Operations
People
Jeevitha Mohan
Senior HR Executive

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Funding Insights of mirrAR

mirrAR has successfully raised a total of $3.45M across 8 strategic funding rounds. The most recent funding activity was a Seed round of $1.75 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in mirrAR

mirrAR has secured backing from 91 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Primarc, Sarcha Advisors and Anikarth Ventures.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Angel investor network investing in early-stage startups
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Single family office of Suman Kant Munjal, Managing Director of Rockman Industries Ltd
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Venture capital firm investing in early-stage tech startups
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Investor details for mirrAR

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Investments & Acquisitions by mirrAR

Investments
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Investment portfolio details for mirrAR

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Financial Statements - mirrAR

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Detailed financials for mirrAR

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Mirrar Comparisons

mirrAR Primary company
Description
AR-based virtual try-on solutions are provided for fashion b...
Location
Gurugram, India
Founded Year
2015
Annual Revenue
$449.29 K (USD)
Net Profit
-$67.71 K (USD)
EBITDA
-$13.74 K (USD)
Employees
31
As of 2024
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Peer comparison for mirrAR

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Competitors of mirrAR

mirrAR operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Perfect Corp, Marxent, Obsess, ThreeKit and BuzzAR, among others.

Company Name Domain Founded year HQ Location Description
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Provider of AI and AR-based virtual makeup application solutions
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Cloud-based virtual trial solutions are offered for home improvement visualization.
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Provider of virtual store solutions for retail brands
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AR product visualization platform is provided for retail industry.
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AR-based app for retail and eCommerce product visualization is provided.
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SaaS platform for 3D content creation to enable AR/VR in commerce
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Detailed competitors of mirrAR

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Latest news on Mirrar

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Complete news archive for mirrAR

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Frequently Asked Questions about mirrAR

mirrAR was founded in 2015 and raised its 1st funding round 1 year after it was founded.

mirrAR is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.

Meghna Saraogi is the current CEO of mirrAR. They have also founded this company.

mirrAR is a funded company, having raised a total of $3.45M across 8 funding rounds to date.

As of Apr 09, 2024, the latest employee count at mirrAR is 31.

Annual revenue of mirrAR is $449.29K as on Mar 31, 2023.

mirrAR was founded in 2015 in Gurugram, India, and focuses on AR technology for the fashion sector. Virtual trial solutions are offered to enable 3D visualization of products such as jewelry and eyewear. Operations include development of try-on tools for businesses, with leadership provided by co-founders Meghna Saraogi as CEO, Lalit Vijay as COO, and Akhil Tolani as CTO.

mirrAR's top competitors include Perfect Corp, Obsess and Augment.

mirrAR offers AR Software, WebAR, Mobile SDK, In-Store AR, and SocialAR.

mirrAR has 91 investors. Key investors include Primarc, Sarcha Advisors, Anikarth Ventures, Aparna Chennapragada, and Alagu Periyannan.

The valuation of mirrAR is $7.78M as of Nov 2019.

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