About mirrAR
mirrAR is a company based in Gurugram (India) founded in 2015 by Lalit Vijay, Akhil Tolani, and Meghna Saraogi.. mirrAR has raised $3.09 million across 6 funding rounds from investors including Primarc, Sarcha Advisors and Anikarth Ventures. The company has 31 employees as of April 09, 2024. mirrAR offers products and services including AR Software, WebAR, Mobile SDK, In-Store AR, and SocialAR. mirrAR operates in a competitive market with competitors including Perfect Corp, Marxent, Obsess, ThreeKit and BuzzAR, among others.
- Headquarter Gurugram, India
- Employees 31 as on 09 Apr, 2024
- Founders Lalit Vijay, Akhil Tolani, Meghna Saraogi
- Stage Minicorn
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Sectors
TechnologyRetail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Styledotme Fashion And Lifestyle Private Limited
- Date of Incorporation 23 Nov, 2015
- Jurisdiction Delhi, India
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Annual Revenue
$449.29 K (USD)31.64as on Mar 31, 2023
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Net Profit
$-67.71 K (USD)-17.68as on Mar 31, 2023
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EBITDA
$-13.74 K (USD)78.15as on Mar 31, 2023
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Total Equity Funding
$3.09 M (USD)
in 6 rounds
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Latest Funding Round
$1.75 M (USD), Seed
Nov 02, 2023
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Investors
Primarc
& 88 more
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Employee Count
31
as on Apr 09, 2024
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Products & Services of mirrAR
mirrAR offers a comprehensive portfolio of products and services, including AR Software, WebAR, Mobile SDK, In-Store AR, and SocialAR. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables virtual try-on for retail products to boost engagement.
Integrates AR into online stores for interactive catalogues.
Provides AR tools for branded applications to enhance user interaction.
Offers virtual try-ons on retail display screens for better experiences.
Facilitates interactive AR filters for social media engagement.
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Funding Insights of mirrAR
mirrAR has successfully raised a total of $3.09M across 6 strategic funding rounds. The most recent funding activity was a Seed round of $1.75 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Seed — $1.8M
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First Round
First Round
(21 Mar 2016)
- Investors Count 89
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2023 | Amount | Seed - mirrAR | Valuation | Aparna Chennapragada , Alagu Periyannan | |
| Jul, 2020 | Amount | Seed - mirrAR | Valuation | Survam Partners | |
| Nov, 2019 | Amount | Seed - mirrAR | Valuation | Anish Piyush Kothari , Anish Piyush Kothari |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in mirrAR
mirrAR has secured backing from 89 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Primarc, Sarcha Advisors and Anikarth Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Angel investor network investing in early-stage startups
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Founded Year | Domain | Location | |
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Single family office of Suman Kant Munjal, Managing Director of Rockman Industries Ltd
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Founded Year | Domain | Location | |
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Venture capital firm investing in early-stage tech startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by mirrAR
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - mirrAR
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mirrar Comparisons
Competitors of mirrAR
mirrAR operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Perfect Corp, Marxent, Obsess, ThreeKit and BuzzAR, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of AI and AR-based virtual makeup application solutions
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| domain | founded_year | HQ Location |
Cloud-based virtual trial solutions are offered for home improvement visualization.
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| domain | founded_year | HQ Location |
Provider of virtual store solutions for retail brands
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| domain | founded_year | HQ Location |
AR product visualization platform is provided for retail industry.
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| domain | founded_year | HQ Location |
AR-based app for retail and eCommerce product visualization is provided.
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| domain | founded_year | HQ Location |
SaaS platform for 3D content creation to enable AR/VR in commerce
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mirrar
Frequently Asked Questions about mirrAR
When was mirrAR founded?
mirrAR was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Where is mirrAR located?
mirrAR is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Who is the current CEO of mirrAR?
Meghna Saraogi is the current CEO of mirrAR. They have also founded this company.
Is mirrAR a funded company?
mirrAR is a funded company, having raised a total of $3.09M across 6 funding rounds to date. The company's 1st funding round was a Seed of $492.45K, raised on Mar 21, 2016.
How many employees does mirrAR have?
As of Apr 09, 2024, the latest employee count at mirrAR is 31.
What is the annual revenue of mirrAR?
Annual revenue of mirrAR is $449.29K as on Mar 31, 2023.
What does mirrAR do?
mirrAR was founded in 2015 in Gurugram, India, and focuses on AR technology for the fashion sector. Virtual trial solutions are offered to enable 3D visualization of products such as jewelry and eyewear. Operations include development of try-on tools for businesses, with leadership provided by co-founders Meghna Saraogi as CEO, Lalit Vijay as COO, and Akhil Tolani as CTO.
Who are the top competitors of mirrAR?
mirrAR's top competitors include Perfect Corp, Obsess and Augment.
What products or services does mirrAR offer?
mirrAR offers AR Software, WebAR, Mobile SDK, In-Store AR, and SocialAR.
Who are mirrAR's investors?
mirrAR has 89 investors. Key investors include Primarc, Sarcha Advisors, Anikarth Ventures, Aparna Chennapragada, and Alagu Periyannan.
What is mirrAR's valuation?
The valuation of mirrAR is $7.78M as of Nov 2019.
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