About MissMalini
MissMalini is a Media & Entertainment company based in Mumbai (India) founded in 2008 by Mike Melli, and was acquired by CreativeFuel in April 2025. Lifestyle and entertainment content is published on an online platform. MissMalini has raised $4.16 million across 6 funding rounds from investors including The Good Glamm Group, Orios Venture Partners and Nishith Desai Associates. The company has 18 employees. MissMalini was last valued at $18.68 million in October 2021. Its website missmalini.com draws about 36 thousand monthly visits. Its Indian entity Missmalini Entertainment Private Limited reported revenue of ₹5.44 Cr. MissMalini offers products and services including Entertainment News Platform and Fashion and Beauty Content. Its focus areas include Internet First Media, Lifestyle, Demographic and Women.
Company details
MissMalini was founded in 2008 in Mumbai, India, as an online platform in the media and entertainment sector. Content focused on Bollywood news, celebrity gossip, fashion trends, and lifestyle topics is published for a global audience. Operations include coverage of movie premieres, celebrity interviews, and fashion weeks through digital articles and videos. A reality entertainment show is also produced to feature these events.
- Headquarters Mumbai, India
- Employees 18
- Founders Mike Melli
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Arts and Entertainment
- Website missmalini.com
- Social LinkedIn X Facebook Instagram
- Acquired by CreativeFuel (Apr 2025)
- Legal Name Missmalini Entertainment Private Limited
- Date of Incorporation 13 Feb, 2011
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹5.44 Cr
FY 2022 · -53% YoY
- Net Loss-₹8.05 Cr
FY 2022 · -148% margin
- EBITDA-₹7.63 Cr
FY 2022 · -140% margin
- Total Equity Funding$4.16M (USD)
in 6 rounds
- Latest Funding Round$268.19K (USD), Seed
Oct 2021
- InvestorsThe Good Glamm Group
& 21 more
- Employee Count18
- Acquired by
Associated legal entities of MissMalini
MissMalini operates through Missmalini Entertainment Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2022) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Missmalini Entertainment Private Limited CIN U92100MH2011PTC213445 | Active | 13 Feb 2011 | Mumbai, Maharashtra | ₹5.4 Cr | 18 | 2 | View details |
Products & Services of MissMalini
MissMalini offers a comprehensive portfolio of products and services, including Entertainment News Platform and Fashion and Beauty Content.
Provides online updates on Bollywood and lifestyle topics.
Offers articles and trends in fashion and beauty sectors.
Funding Insights of MissMalini
MissMalini has successfully raised a total of $4.16M across 6 strategic funding rounds. The most recent funding activity was a Seed round of $268.19 thousand completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.16M
- Total Rounds 6
- Last Round Seed — $268,187
- First Round $186,279
(Mar 2012)
- Investors Count 20
All 6 funding rounds of MissMalini with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $268,187 | Seed | $18.68M | Antimatter Media | – |
| May 2021 | $204,207 | Seed | $18.73M | Orios Venture Partners | – |
| May 2020 | $1.46M | Seed | $••••• | Antimatter Media | |
| Jul 2019 | $632,498 | Seed | $••••• | New Enterprise Associates | |
| Nov 2017 | $1.4M | Seed | $••••• | Orios Venture Partners, New Enterprise Associates | |
| Mar 2012 | $186,279 | Seed | $••••• | Sandeep Caberwal, The Lurie Family Turst |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2021 | $18.68M | •••••••• |
| May 2021 | $18.73M | •••••••• |
| May 2020 | $••••• | •••••••• |
| Jul 2019 | $••••• | •••••••• |
| Nov 2017 | $••••• | •••••••• |
Full valuation and stage history of MissMalini
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $18.68M (Oct 2021). 22 investors in total: 9 institutional and 13 angel.
Investors in MissMalini
MissMalini has secured backing from 22 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include The Good Glamm Group, Orios Venture Partners and Nishith Desai Associates.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on early-stage investments | 2013 | oriosvp.com | Mumbai, India | |
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Anticipated films and directing services are provided by Antimatter Media. | antimattermedia.com | Los Angeles, United States | ||
Provision of legal knowledge and resources across various locations. | 1989 | nishithdesai.com | Mumbai, India | |
Brand of beauty and personal care products | goodglamm.com | Delhi, India | ||
SK Sakate Khaitan | Angel investor and Senior Partner at Khaitan Legal, focusing on startups | unknown_221228f6a015448e9 | ||
AL Ashish Lakhanpal | Angel investor and entrepreneur, focused on tech startups in India. | unknown_bce01fca768d42a6b |
Investor details for MissMalini
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Missmalini Entertainment Private Limited (MissMalini)
Missmalini Entertainment Private Limited is the primary company behind MissMalini. The board of Missmalini Entertainment Private Limited currently have 2 directors; the longest-serving is Darpan Narendra Sanghvi, appointed in 2024. 9 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Darpan Narendra Sanghvi DIN 02912102 | Director | 28 Sep 2024 | 2 yrs 1 mo | Missmalini Entertainment Private Limited |
| Manisha Sadhwani DIN 11084794 | Director | 02 May 2025 | 1 yr 6 mo | Missmalini Entertainment Private Limited |
People of MissMalini
1 people are tracked at MissMalini (1 in leadership); the tracked headcount is 18.
| Name | Role | Group |
|---|---|---|
Mike Melli | Co-Founder | Leadership |
Complete people profiles for MissMalini
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of MissMalini
Figures of Missmalini Entertainment Private Limited, the primary company behind MissMalini, for FY 2022. Revenue was ₹5.44 Cr (-53% year on year). Net loss was -₹8.05 Cr (-148% margin). EBITDA was -₹7.63 Cr (-140% margin). Revenue has grown at a compounded annual rate of -13% over three years and -2% over five years.
- ₹5.44 CrRevenue · FY 2022 · -53% YoY
- -₹8.05 CrNet loss · -148% margin
- -₹7.63 CrEBITDA · -140% margin
- ₹3 LakhPaid-up capital
- 18Employees (provident fund records)
- -13%Revenue CAGR, 3 years
- -2%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Missmalini Entertainment Private Limited are on its company page.
Detailed financial statements for MissMalini
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of MissMalini
6 dated milestones of MissMalini across 17 years, from founding to its latest funding, stage changes and deals.
- Founded MissMalini is founded.
- Funding First funding round of $186K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $268K.
- Exit Acquired by The Good Glamm Group.
- Exit Acquired by CreativeFuel.
Web traffic of MissMalini
The website of MissMalini (missmalini.com) receives about 36.1K visits a month and ranks #904,435 among all websites worldwide, #7,476 in Arts and Entertainment.
- Monthly visits36.1K
▼ 2.2% vs previous month
- Unique visitors21.6K
per month
- Global rank#904,435
among all websites
- Category rank#7,476
Arts and Entertainment · Arts and Entertainment
- Bounce rate51%
- Pages per visit1.5
- Average visit14 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with MissMalini. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pinkvilla.com | 100% | 2.7M | #27,471 | View details | |
| apnatimepass.com | 85% | View details | |||
| bollywoodlife.com | 80% | 2.6M | #18,308 | View details | |
| spotboye.com | 76% | 232.6K | #282,870 | View details | |
masala.com | masala.com | 75% | #277,817 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for MissMalini
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as MissMalini (DTC Media Innovators) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 1 | |
Multi-category news is curated and delivered in multiple languages. | 2009 | Bengaluru, Karnataka, India | USD 129.01 M | 942 | ||
Hyperlocal short news app is provided in multiple languages. | 2014 | Hyderabad, Telangana, India | USD 30.77 M | USD 5.35 M | 309 |
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Related news about Missmalini
Complete news archive for MissMalini
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about MissMalini
MissMalini was founded in 2008 and raised its 1st funding round 4 years after it was founded.
MissMalini is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
MissMalini is a funded company, having raised a total of $4.16M across 6 funding rounds to date. The company's 1st funding round was a Seed of $186.28K, raised on Mar 2012.
MissMalini has 18 employees.
The primary company behind MissMalini, Missmalini Entertainment Private Limited, reported revenue of ₹5.44 Cr for FY 2022, down 53% year on year.
MissMalini was founded in 2008 in Mumbai, India, as an online platform in the media and entertainment sector. Content focused on Bollywood news, celebrity gossip, fashion trends, and lifestyle topics is published for a global audience. Operations include coverage of movie premieres, celebrity interviews, and fashion weeks through digital articles and videos. A reality entertainment show is also produced to feature these events.
MissMalini offers Entertainment News Platform and Fashion and Beauty Content.
MissMalini has 22 investors. Key investors include The Good Glamm Group, Orios Venture Partners, Nishith Desai Associates, CreativeFuel, and Antimatter Media.
The valuation of MissMalini is $18.68M as of Oct 2021.
MissMalini operates through Missmalini Entertainment Private Limited.
Yes. MissMalini was acquired by CreativeFuel in April 2025.
The legal entities of MissMalini currently have 2 directors, including Darpan Narendra Sanghvi, Manisha Sadhwani.