About Mitcha
Mitcha is a company based in Cairo (Egypt) founded in 2016 by Hilda Louca was acquired by Convertedin in March 2026. It operates as a Direct-to-Consumer (D2C). Mitcha offers products and services including Mitcha Label Clothing and Sportswear.
- Headquarter Cairo, Egypt
- Founders Hilda Louca
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website mitcha.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Convertedin (Mar 2026)
- Investors
- Acquired byConvertedin
(Mar 2026)
Products & Services of Mitcha
Mitcha offers a comprehensive portfolio of products and services, including Mitcha Label Clothing and Sportswear.
Clothing items for women, men, and kids are offered.
Activewear for various sports activities is provided here.
Apps and channels of Mitcha
its YouTube channel MITCHA has 222 subscribers and 16 videos.
Videos from Mitcha
The most watched videos on Mitcha's YouTube channel, MITCHA (222 subscribers). Click a video to play it here.
More on MITCHA.
Investors in Mitcha
Mitcha has secured backing from 1 investor. Prominent investors backing the company include Convertedin.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Shopper insights and personalized marketing are provided for e-commerce conversions. | 2018 | converted.in | New Castle, United States |
Investor details for Mitcha
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Mitcha
4 people are tracked at Mitcha (1 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Hilda Louca | Founder & CEO | Leadership |
Nermine Emad | Private Label Category Manager | Team |
Ahmed Samir | Designers Category Manager | Team |
Abdelrahman El Nady | Ecommerce Performance Marketing Manager | Team |
Complete people profiles for Mitcha
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Mitcha
2 dated milestones of Mitcha across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Mitcha is founded.
- Exit Acquired by Convertedin.
Web traffic of Mitcha
The website of Mitcha (mitcha.com) receives about 78.6K visits a month.
- Monthly visits78.6K
▼ 0.5% vs previous month
Websites whose visitors overlap most with Mitcha. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dalydress.com | 100% | 85.7K | #331,422 | View details | |
| dresscodeme.com | 99% | 31.3K | #1,001,895 | View details | |
matalanegypt.com | matalanegypt.com | 99% | – | #2,501,226 | – |
parfoisegypt.com | parfoisegypt.com | 97% | – | #1,170,516 | – |
mlameh.com | mlameh.com | 95% | – | #989,590 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Mitcha
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Mitcha
10 companies that operate in the same segment as Mitcha (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Mitcha
Mitcha was founded in 2016.
Mitcha is headquartered in Cairo, Egypt.
Hilda Louca is the current CEO of Mitcha. They have also founded this company.
Fashion apparel and sportswear for women, men, and kids are offered by Mitcha through an online platform. The company focuses on trendy clothing items, including dresses, skirts, jumpsuits, and outerwear, under the Mitcha Label. Additionally, sportswear for various activities is provided. The retail sector is primarily targeted, with an emphasis on direct-to-consumer sales in Egypt.
Mitcha offers Mitcha Label Clothing and Sportswear.
Mitcha has 1 investor. Key investors include Convertedin.
Yes. Mitcha was acquired by Convertedin in March 2026.