About Convertedin
Convertedin is a company based in New Castle (United States) founded in 2018 by Mustafa Raslan, Mohamed Atef, and Mohamed Fergany. Convertedin has raised $3 million across 1 funding round from investors including Merak Capital, 500 Global and Msas. Convertedin has completed 1 acquisition, including Mitcha. Convertedin operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Bango, Yotpo and CommerceIQ, among others.
- Headquarter New Castle, United States
- Founders Mustafa Raslan, Mohamed Atef, Mohamed Fergany
- SectorsTechnology
- Email••••••••
- Website converted.in
- Social LinkedIn X
- Total Equity Funding$3M (USD)
in 1 rounds
- Latest Funding Round$3M (USD), Seed
Aug 2022
- InvestorsMerak Capital
& 2 more
- Investments & Acquisitions
Funding Insights of Convertedin
Convertedin has successfully raised a total of $3M through 1 strategic funding round. The most recent funding activity was a Seed round of $3 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3M
- Total Rounds 1
- Last Round Seed — $3M
- First Round $3M
(Aug 2022)
- Investors Count 3
All 1 funding rounds of Convertedin with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2022 | $3M | Seed | – | Merak Capital |
3 investors in total: 3 institutional.
Investors in Convertedin
Convertedin has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Merak Capital, 500 Global and Msas.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech startups are funded by this venture capital firm. | – | merak.capital | Riyadh, Saudi Arabia | |
Venture capital and acceleration are provided to tech startups. | – | 500.co | Ho Chi Minh City, Vietnam | |
Msas Limited is engaged in diverse economic sectors including real estate and hospitality. | 1963 | msas.co | Riyadh, Saudi Arabia |
Investor details for Convertedin
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Convertedin
8 people are tracked at Convertedin (4 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Mustafa Raslan | Co-Founder & CPO | Leadership |
Mohamed Atef | Co-Founder & COO | Leadership |
Mohamed Fergany | Co-Founder & CEO | Leadership |
Mohamed Atteya | Director, Strategic Operations | Leadership |
Hasnaa Muhamedd | Analytics & Performance Lead | Team |
Mohamed Ali | Operation & Support Team Lead | Team |
Mohamed Gaber Elsayed | Product Designer | Team |
Moatasem Khalaf Beksawy | Senior Software Engineer | Team |
Complete people profiles for Convertedin
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Convertedin
Convertedin has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Mitcha.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category fashion products are retailed online by MITCHA. | mitcha.com | Cairo, Egypt | 2016 | Mar 2026 | •••• |
Complete acquisition details for Convertedin
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Convertedin
3 dated milestones of Convertedin across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Convertedin is founded.
- Funding First funding round of $3.0M.
- Acquisition Acquires Mitcha.
Competitors of Convertedin
Convertedin operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Bango, Yotpo and CommerceIQ, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| elasticpath.com | 2000 | Vancouver, Canada | $152.68M | 49 | API-based enterprise commerce and content management platform is delivered. | |
| bango.com | 1999 | Cambridge, United Kingdom | – | 274 | Marketing solutions for e-commerce businesses are provided by Bango. | |
| yotpo.com | 2011 | New York, United States | $176M | – | Cloud-based marketing platform for e-tailers | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| eversightlabs.com | 2013 | Palo Alto, United States | $34.9M | 55 | SaaS-based promotion software is offered for retail testing. | |
| mirriad.com | 2007 | London, United Kingdom | $37.09M | 100 | AI-powered ads are integrated into video content by the platform. | |
| demandware.com | 2004 | New York, United States | $64.96M | 678 | Enterprise cloud commerce solutions are provided for retailers and manufacturers. |
Detailed competitors of Convertedin
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Convertedin
The website of Convertedin (converted.in) receives about 7.9K visits a month.
- Monthly visits7.9K
▼ 38% vs previous month
Websites whose visitors overlap most with Convertedin. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
icecubedigital.com | icecubedigital.com | 100% | – | #1,219,598 | – |
foxecom.com | foxecom.com | 97% | – | #340,121 | – |
| enginescout.com.au | 97% | – | #1,375,707 | View details | |
| screencloud.com | 97% | 284.2K | #144,473 | View details | |
| taggbox.com | 97% | – | #267,600 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 25 similar websites and full traffic analytics for Convertedin
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 25 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Convertedin
Complete news archive for Convertedin
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Convertedin
10 companies that operate in the same segment as Convertedin (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Convertedin
Convertedin was founded in 2018 and raised its 1st funding round 4 years after it was founded.
Convertedin is headquartered in New Castle, United States. It is registered at New Castle, Pennsylvania, United States.
Mohamed Fergany is the current CEO of Convertedin. They have also founded this company.
Convertedin is a funded company, having raised a total of $3M across 1 funding round to date. The company's 1st funding round was a Seed of $3M, raised on Aug 2022.
Convertedin was established in 2018 in New Castle, United States, as a provider of a marketing operating system tailored for e-commerce. Shopper insights are generated to inform user strategies, while tools for distributing personalized marketing messages are offered to enhance conversions. Operations focus on the e-commerce sector, supporting businesses with data-driven personalization across digital channels. Leadership includes co-founders serving as CEO, COO, and CPO.
Convertedin's top competitors include Klaviyo, CommerceIQ and Yotpo.
Convertedin has made 1 acquisition, including Mitcha.
Convertedin has 3 investors. Key investors include Merak Capital, 500 Global, and Msas.