About mitu
mitu is a Business Services company based in Los Angeles (United States) founded in 2012 by Pedro Blanco and Doug Greiff. Provider of content marketing, branding, and advertising services. mitu has raised $104 million across 7 funding rounds from investors including Verizon, AMC Networks and Northgate Capital. Its website wearemitu.com draws about 84 thousand monthly visits. Its focus areas include Marketing Services and Full Service Marketing Agency. Its competitors include Townsquare Media, Tinuiti and Prophet; 3 of its 3 listed competitors have raised funding.
Company details
Mitu was founded in 2012 in Los Angeles, United States, by co-founders Pedro Blanco and Doug Greiff. Services in content marketing, branding, and advertising are delivered through the domain wearemitu.com. Operations are centered in the digital media sector, with a focus on client needs across industries. The company is based in Los Angeles, supporting regional and broader market activities.
- Headquarters Los Angeles, United States
- Founders Pedro Blanco, Doug Greiff
- SectorsBusiness Services
- Website category Arts and Entertainment
- Website wearemitu.com
- Social LinkedIn X Facebook
- Total Equity Funding$104M (USD)
in 7 rounds
- Latest Funding Round$10M (USD), Series B
Nov 2018
- InvestorsVerizon
& 10 more
Funding Insights of mitu
mitu has successfully raised a total of $104M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $104M
- Total Rounds 7
- Last Round Series B — $10M
- Investors Count 11
All 7 funding rounds of mitu with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2018 | $10M | Series B | – | Leap Global Partners | |
| Jan 2016 | $27M | Series C | – | – | – |
| Jan 2016 | $27M | Series B | – | AwesomenessTV, WPP | |
| Feb 2015 | $15M | Series B | – | – | |
| Feb 2015 | $15M | Series B | – | Upfront Ventures | |
| Jun 2014 | $10M | Series A | – | Upfront Ventures | – |
| Dec 2012 | Series A | – | TCG Ventures |
11 investors in total: 10 institutional and 1 angel.
Investors in mitu
mitu has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Verizon, AMC Networks and Northgate Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech and offline focused VC firm investing in geographies such as Latin American | leapglobalpartners.com | Palo Alto, United States | ||
Venture capital funding is provided to early-stage companies. | upfront.com | Los Angeles, United States | ||
Northgate Capital is engaged in venture capital and private equity investments. | 2000 | northgate.com | San Francisco, United States | |
Tech focused VC firm investing in early-stage startups in the US | advancitcapital.com | New York, United States | ||
Content marketing services are provided by WPP globally. | 1971 | wpp.com | London, United Kingdom | |
Mobile and internet services are provided to homes and businesses. | 1983 | verizon.com | New York, United States | |
Paramount is engaged in multimedia entertainment and streaming services. | 2012 | awesomenesstv.com | Los Angeles, United States | |
Television networks and streaming services are provided by AMC Networks. | 1980 | amcnetworks.com | New York, United States | |
A family office managing global investment portfolios is operated. | dahercapital.com | Dubai, United Arab Emirates | ||
Diversified investment management is conducted across multiple sectors. | 2010 | tcg.co | Los Angeles, United States |
Investor details for mitu
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of mitu
2 people are tracked at mitu (2 in leadership).
| Name | Role | Group |
|---|---|---|
Pedro Blanco | Co-Founder | Leadership |
Doug Greiff | Co-Founder | Leadership |
Complete people profiles for mitu
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of mitu
3 dated milestones of mitu across 6 years, from founding to its latest funding, stage changes and deals.
- Founded mitu is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $10.0M.
Competitors of mitu
mitu has 3 listed competitors in our database, 3 of them funded. They include Townsquare Media, Tinuiti and Prophet.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| prophet.com | 1992 | San Francisco, United States | $94.33M | Brand and marketing consulting solutions provider |
Detailed competitors of mitu
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of mitu
The website of mitu (wearemitu.com) receives about 84K visits a month and ranks #499,071 among all websites worldwide, #4,281 in Arts and Entertainment.
- Monthly visits84K
▲ 0.8% vs previous month
- Unique visitors48.1K
per month
- Global rank#499,071
among all websites
- Category rank#4,281
Arts and Entertainment · Arts and Entertainment
- Bounce rate53%
- Pages per visit1.4
- Average visit34 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with mitu. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| remezcla.com | 100% | 287.6K | #225,957 | View details | |
| latina.com | 85% | 27.1K | #1,234,292 | View details | |
dreadcentral.com | dreadcentral.com | 85% | #129,048 | – | |
| intouchweekly.com | 85% | #141,605 | View details | ||
socialitelife.com | socialitelife.com | 85% | #436,014 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for mitu
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as mitu (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Mitu
Complete news archive for mitu
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Frequently Asked Questions about mitu
mitu was founded in 2012.
mitu is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
mitu is a funded company, having raised a total of $104M across 7 funding rounds to date.
Mitu was founded in 2012 in Los Angeles, United States, by co-founders Pedro Blanco and Doug Greiff. Services in content marketing, branding, and advertising are delivered through the domain wearemitu.com. Operations are centered in the digital media sector, with a focus on client needs across industries. The company is based in Los Angeles, supporting regional and broader market activities.
mitu's top competitors include Townsquare Media, Tinuiti and Prophet.
mitu has 11 investors. Key investors include Verizon, AMC Networks, Northgate Capital, TCG Ventures, and Paramount.