About Mixbook
Mixbook is a Media & Entertainment company based in Palo Alto (United States) founded in 2006. Customized photo products like books and canvases are created online. Mixbook has raised $11 million across 2 funding rounds from investors including Level Equity and Band of Angels. Mixbook has completed 3 acquisitions, including Scrapblog, WedPics and Yobongo. Its website mixbook.com draws about 1.8 million monthly visits. Mixbook offers products and services including Photo Books, Cards, Calendars, and Canvas Prints. Its focus areas include Consumer, Online Photos, Printing and Tech-Enabled Service. Its legal entity is INTERACTIVE MEMORIES, INC. (DBA MIXBOOK). Its competitors include Snapfish, Chatbooks and Shutterfly; 2 of its 3 listed competitors have raised funding.
Company details
An online platform for personalized photo-based items was established in 2006 in Palo Alto, United States. Customized books, cards, calendars, and wall canvases are designed using user-uploaded pictures, with prints ordered directly. Mobile apps such as Mosaic for iOS and Montage for photo books have been developed to support creation processes. The team from chat startup Yobongo was acquired in 2012 to enhance operations in the digital printing sector.
- Total Equity Funding$11M (USD)
in 2 rounds
- Latest Funding Round$10M (USD), Series B
Aug 2011
- InvestorsLevel Equity
& 1 more
- Investments & AcquisitionsScrapblog
& 2 more
Products & Services of Mixbook
Mixbook offers a comprehensive portfolio of products and services, including Photo Books, Cards, Calendars, and Canvas Prints.
Platform for designing custom photo books from user-uploaded images.
Service for creating personalized greeting cards for various occasions.
Tool to make custom calendars with personal photos and designs.
Option for printing photos on canvas for home decoration.
Apps and channels of Mixbook
its YouTube channel Mixbook has 24.3K subscribers and 30 videos.
Videos from Mixbook
The most watched videos on Mixbook's YouTube channel, Mixbook (24.3K subscribers). Click a video to play it here.
More on Mixbook.
Funding Insights of Mixbook
Mixbook has successfully raised a total of $11M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in August 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11M
- Total Rounds 2
- Last Round Series B — $10M
- First Round $1M
(Jan 2008)
- Investors Count 2
All 2 funding rounds of Mixbook with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2011 | $10M | Series B | – | – | |
| Jan 2008 | $1M | Series A | – | – |
2 investors in total: 2 institutional.
Investors in Mixbook
Mixbook has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Level Equity and Band of Angels.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Middle-market growth capital investments are targeted by Level Equity. | levelequity.com | New York, United States | ||
Angel investing in high-tech and life science startups since 1994. | bandangels.com |
Investor details for Mixbook
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Mixbook
39 people are tracked at Mixbook (17 in leadership, 22 in team).
| Name | Role | Group |
|---|---|---|
Raj Bhatt | CFO | Leadership |
Nicolas Falbo | Senior Director Of Finance & Accounting | Leadership |
Tegan Anderson | Art Director | Leadership |
O'Neal Rowe | Chief Marketing Officer | Leadership |
DJ Charles | CTO | Leadership |
Nick Labao | Senior Director of Finance at Mixbook | Leadership |
Andrew Laffoon | CEO and Co-Founder | Leadership |
David Newhoff | Chief Product Officer | Leadership |
James Yong | Senior Director Of Product Designer | Leadership |
Reema Shown | VP Of Growth Marketing | Leadership |
Leslie Albertson | Director Of Brand Marketing | Leadership |
Michael Lee | VP Of Engineering | Leadership |
Ankur Patel | Director Of Financial Planning And Analysis | Leadership |
Jonathan Levers | Director of Brand Partnerships & Sales | Leadership |
Clayton Scott | Head Of Media | Leadership |
Roxana Peregi | Director Of Product Design | Leadership |
Dan Patterson | Head Of Lifecycle Marketing | Leadership |
Michelle Hanson | Account Executive | Team |
Lovely Evangelista | Volume Sales Representative | Team |
Anatolie R. | Senior Technical Lead | Team |
19 more people are available in the full profile.
Complete people profiles for Mixbook
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Board tenure
- Professional contacts
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Investments & Acquisitions by Mixbook
Mixbook has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Scrapblog, WedPics and Yobongo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Wedding photos are aggregated into shared albums via mobile app. | wedpics.com | Raleigh, United States | 2011 | Dec 2017 | •••• | |
Nearby users are connected through a location-based mobile app. | yobongo.com | San Francisco, United States | 2010 | Mar 2012 | •••• | |
Scrapbooks are designed online with photos and prints are ordered. | scrapblog.com | San Francisco, United States | 2006 | Jan 2011 | •••• |
Complete acquisition details for Mixbook
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Mixbook
6 dated milestones of Mixbook across 11 years, from founding to its latest funding, stage changes and deals.
Competitors of Mixbook
Mixbook has 3 listed competitors in our database, 2 of them funded. They include Snapfish, Chatbooks and Shutterfly.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| snapfish.com | 1999 | San Francisco, United States | $43.5M | 222 | Photo hosting and customized photo-based products provider | |
| chatbooks.com | 2014 | Provo, United States | $21.9M | 145 | Provider of automatic photo-book creation and printing services | |
| shutterflyinc.com | 1999 | San Jose, United States | Shutterfly is recognized as a leading e-commerce brand for personalized products. |
Detailed competitors of Mixbook
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Mixbook
The website of Mixbook (mixbook.com) receives about 1.8M visits a month and ranks #16,899 among all websites worldwide, #90 in Photography.
- Monthly visits1.8M
▼ 44.8% vs previous month
- Unique visitors1.1M
per month
- Global rank#16,899
among all websites
- Category rank#90
Hobbies and Leisure · Photography
- Bounce rate39%
- Pages per visit4.0
- Average visit3 min 43 sec
- DevicesDesktop 48% · Mobile 52%
Websites whose visitors overlap most with Mixbook. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| snapfish.com | 100% | 2.9M | #6,987 | View details | |
| mpix.com | 87% | 961.4K | #22,370 | View details | |
smilebooks.com | smilebooks.com | 71% | – | ||
| picaboo.com | 69% | 34.7K | #383,812 | View details | |
| lunapic.com | 67% | #22,834 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Mixbook
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
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Top companies in Photography & Online Media Services
3 companies that operate in the same segment as Mixbook (Photography & Online Media Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Royalty-free stock photos, creative images, and vectors are supplied globally. | 1995 | Seattle, Washington, United States | USD 625 M | USD 939.29 M | 1,700 | |
AI-enabled photorealistic 3D capturing technology is provided for e-commerce. | 2021 | San Francisco, California, United States | USD 1.06 B | 497 |
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Related news about Mixbook
Complete news archive for Mixbook
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Frequently Asked Questions about Mixbook
Mixbook was founded in 2006 and raised its 1st funding round 2 years after it was founded.
Mixbook is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Mixbook is a funded company, having raised a total of $11M across 2 funding rounds to date. The company's 1st funding round was a Series A of $1M, raised on Jan 2008.
An online platform for personalized photo-based items was established in 2006 in Palo Alto, United States. Customized books, cards, calendars, and wall canvases are designed using user-uploaded pictures, with prints ordered directly. Mobile apps such as Mosaic for iOS and Montage for photo books have been developed to support creation processes. The team from chat startup Yobongo was acquired in 2012 to enhance operations in the digital printing sector.
Mixbook's top competitors include Snapfish, Chatbooks and Shutterfly.
Mixbook offers Photo Books, Cards, Calendars, and Canvas Prints.
Mixbook has 2 investors. Key investors include Level Equity, and Band of Angels.
Mixbook operates through Interactive Memories, Inc. (Dba Mixbook).
The website of Mixbook receives about 1.8 million visits a month and ranks #16,899 among all websites worldwide.