About Picaboo
Picaboo is a Media & Entertainment company based in Menlo Park (United States) founded in 2002, and was acquired by Reischling Press in September 2019. Photo books and other photo-based products. Picaboo has raised $5.55 million across 3 funding rounds from investors including RPI Print, NEA and CampVentures. Its website picaboo.com draws about 35 thousand monthly visits. Its focus areas include Consumer, Online Photos, Printing and Photobook Design Software. Its legal entity is PICABOO CORPERATION. Its competitors include LifePics, MyPublisher and Avinci Media; 3 of its 3 listed competitors have raised funding.
Company details
Picaboo was established in 2002 in Menlo Park, United States, as an online platform in the photo products sector. Images are uploaded by users to design and order items such as photo books, greeting cards, calendars, and posters. Operations have shifted from a downloadable desktop application to a web-based flash interface, focusing on customized printing services for personal media.
- Headquarters Menlo Park, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Hobbies and Leisure · Photography
- Website picaboo.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Reischling Press (Sep 2019)
- Legal Name Picaboo Corperation
- Total Equity Funding$5.55M (USD)
in 3 rounds
- Latest Funding Round$2.6M (USD), Series C
Oct 2011
- InvestorsRPI Print
& 4 more
- Acquired byReischling Press
(Sep 2019)
Apps and channels of Picaboo
its YouTube channel Picaboo, Inc. has 319 subscribers and 30 videos.
Videos from Picaboo
The most watched videos on Picaboo's YouTube channel, Picaboo, Inc. (319 subscribers). Click a video to play it here.
More on Picaboo, Inc..
Funding Insights of Picaboo
Picaboo has successfully raised a total of $5.55M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $2.6 million completed in October 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.55M
- Total Rounds 3
- Last Round Series C — $2.6M
- First Round $1.95M
(Aug 2006)
- Investors Count 4
All 3 funding rounds of Picaboo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2011 | $2.6M | Series C | – | – | – |
| Jun 2009 | $1M | Series B | – | New Enterprise Associates, SoftBank Capital | |
| Aug 2006 | $1.95M | Series B | – | – |
5 investors in total: 5 institutional.
Investors in Picaboo
Picaboo has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include RPI Print, NEA and CampVentures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Seed-stage investments are directed toward US tech and wireless firms. | campventures.com | Los Altos, United States | ||
| odysseyresearch.org | ||||
PE and VC fund focused on fintech, Adtech, gaming, eCommerce, and multiple sectors | softbank.com | Newton, United States | ||
Digital printing services for personalized photo products are offered. | 1979 | rpiprint.com | Seattle, United States |
Investor details for Picaboo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Picaboo
1 people are tracked at Picaboo (1 in team).
| Name | Role | Group |
|---|---|---|
Paula Folawn | Quality Manager | Team |
Complete people profiles for Picaboo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Picaboo
4 dated milestones of Picaboo across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Picaboo is founded.
- Funding First funding round of $1.9M.
- Funding Latest funding round, Series C, of $2.6M.
- Exit Acquired by Reischling Press.
Competitors of Picaboo
Picaboo has 3 listed competitors in our database, 3 of them funded. They include LifePics, MyPublisher and Avinci Media.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lifepics.com | 2000 | Minnetonka, United States | $9.22M | Online imaging solutions are provided for photo retailers and professionals. | ||
| mypublisher.com | 1995 | Valhalla, United States | $8.9M | 122 | Custom photo books are created and printed via online software. | |
| avincimedia.com | 2003 | Draper, United States | $1.2M | Provides software for photo and video digitalization. |
Detailed competitors of Picaboo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Picaboo
The website of Picaboo (picaboo.com) receives about 34.7K visits a month and ranks #383,812 among all websites worldwide, #2,863 in Photography.
- Monthly visits34.7K
▼ 43.8% vs previous month
- Unique visitors14.8K
per month
- Global rank#383,812
among all websites
- Category rank#2,863
Hobbies and Leisure · Photography
- Bounce rate47%
- Pages per visit8.5
- Average visit3 min 00 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with Picaboo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mixbook.com | 100% | 1.8M | #16,899 | View details | |
picabooyearbooks.com | picabooyearbooks.com | 98% | #539,598 | – | |
adoramapix.com | adoramapix.com | 97% | – | ||
| snapfish.com | 97% | 2.9M | #6,987 | View details | |
smilebooks.com | smilebooks.com | 94% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for Picaboo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Photography & Online Media Services
3 companies that operate in the same segment as Picaboo (Photography & Online Media Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Royalty-free stock photos, creative images, and vectors are supplied globally. | 1995 | Seattle, Washington, United States | USD 625 M | USD 939.29 M | 1,700 | |
AI-enabled photorealistic 3D capturing technology is provided for e-commerce. | 2021 | San Francisco, California, United States | USD 1.06 B | 497 |
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Frequently Asked Questions about Picaboo
Picaboo was founded in 2002 and raised its 1st funding round 4 years after it was founded.
Picaboo is headquartered in Menlo Park, United States. It is registered at Menlo Park, California, United States.
Picaboo is a funded company, having raised a total of $5.55M across 3 funding rounds to date. The company's 1st funding round was a Series B of $1.95M, raised on Aug 2006.
Picaboo was established in 2002 in Menlo Park, United States, as an online platform in the photo products sector. Images are uploaded by users to design and order items such as photo books, greeting cards, calendars, and posters. Operations have shifted from a downloadable desktop application to a web-based flash interface, focusing on customized printing services for personal media.
Picaboo's top competitors include LifePics, MyPublisher and Avinci Media.
Picaboo has 5 investors. Key investors include RPI Print, NEA, CampVentures, Odyssey Research, and SoftBank.
Picaboo operates through Picaboo Corperation.
Yes. Picaboo was acquired by Reischling Press in September 2019.