MMM Labs
About MMM Labs
MMM Labs is a company founded in 2024 was acquired by ScanmarQED in January 2026. It operates as a SaaS, and B2B. MMM Labs offers products and services including Brand Optimizer, Brand Optimizer Pro, Always On ROI Tracker, and MMM API Libraries. MMM Labs operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
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Technology
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Acquired by
ScanmarQED
(Jan 22, 2026)
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Products & Services of MMM Labs
MMM Labs offers a comprehensive portfolio of products and services, including Brand Optimizer, Brand Optimizer Pro, Always On ROI Tracker, and MMM API Libraries. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Optimizes marketing strategies using data analytics tools.
Enhances optimization with pro features for campaign analysis.
Tracks marketing effectiveness and alerts on changes.
Provides libraries for integrating marketing mix models.
Funding Insights of MMM Labs
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in MMM Labs
MMM Labs has secured backing from 1 investor. Prominent investors backing the company include ScanmarQED. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
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Marketing data is integrated and analyzed for actionable insights.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by MMM Labs
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - MMM Labs
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Mmm Labs Comparisons
Competitors of MMM Labs
MMM Labs operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Digital advertising and content marketing services are provided globally.
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Media Company focused on radio broadcasting, live events, marketing solutions
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Consumer packaged goods sales and digital marketing services are provided.
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Brand and marketing consulting solutions provider
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Digital marketing services including paid search and e-commerce are provided.
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Digital marketing, advertising, and IT services are provided globally.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about MMM Labs
When was MMM Labs founded?
MMM Labs was founded in 2024.
What does MMM Labs do?
MMM Labs revolutionizes marketing mix modeling by offering open-source code for measuring paid and organic advertising. It empowers agencies, advertisers, and data scientists with tools like Brand Optimizer and ROI trackers to optimize campaigns in a cookieless environment. The platform allows testing multiple models simultaneously for better insights and decision-making, focusing on marketing effectiveness without specified locations.
Who are the top competitors of MMM Labs?
MMM Labs's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does MMM Labs offer?
MMM Labs offers Brand Optimizer, Brand Optimizer Pro, Always On ROI Tracker, and MMM API Libraries.
Who are MMM Labs's investors?
MMM Labs has 1 investor. Key investors include ScanmarQED.