About Modify Health
Modify Health is a Healthcare company based in Alpharetta (United States) founded in 2007 by George Pratt. It operates as a personalized diet-focused meal plans and deliveries are provided. It operates in the Healthcare and Consumer sectors. Modify Health has raised $28.85 million across 6 funding rounds from investors including Nashville Capital Network, Dohmen Company Foundation and River Cities Capital. Its chief executive is George Pratt. Its website modifyhealth.com draws about 144 thousand monthly visits. Modify Health offers products and services including Low-FODMAP Meals, Mediterranean Meals, Diabetes-Friendly Meals, Gluten-Free Meals, and Heart-Friendly Meals. Its focus areas include Food and Agriculture Tech, Food Tech, Nutrition and Personalized Nutrition. Its legal entity is ModifyHealth, Inc. Its competitors include Day Two, Season Health, DoingLAB, Keyto and Nutrisens and 3 more; 3 of its 8 listed competitors have raised funding.
Company details
Founded in 2007 and based in Alpharetta, United States, Modify Health operates in the personalized nutrition sector. Meal services tailored to specific diets, including those for Irritable Bowel Syndrome, Inflammatory Bowel Disease, and Celiac Disease, are offered. Organic, nutrient-dense ingredients sourced locally are used, with products ensured to be non-GMO, gluten-free, low-FODMAP, dairy-free, and soy-free. Deliveries follow scheduled patterns for consumer fitness needs.
- Headquarters Alpharetta, United States
- Founders George Pratt
- SectorsHealthcareConsumer
- Website category Food and Drink · Groceries
- Phone•••• ••••
- Website modifyhealth.com
- Social LinkedIn X Facebook Instagram
- Legal Name Modifyhealth, Inc.
- Total Equity Funding$28.85M (USD)
in 6 rounds
- Latest Funding Round$13.67M (USD), Series C
Nov 2024
- InvestorsNashville Capital Network
& 3 more
Products & Services of Modify Health
Modify Health offers a comprehensive portfolio of products and services, including Low-FODMAP Meals, Mediterranean Meals, Diabetes-Friendly Meals, Gluten-Free Meals, and Heart-Friendly Meals.
Prepared meals to manage IBS and digestive issues effectively.
Nutritious meals following Mediterranean guidelines for heart health.
Balanced meals designed to control blood sugar levels daily.
Specialized meals for gluten sensitivity and celiac management.
Low-sodium meals supporting cardiovascular health and wellness.
Funding Insights of Modify Health
Modify Health has successfully raised a total of $28.85M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $13.67 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $28.85M
- Total Rounds 6
- Last Round Series C — $13.67M
- First Round $2M
(Feb 2019)
- Investors Count 4
All 6 funding rounds of Modify Health with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2024 | $13.67M | Series C | – | Dohmen Company Foundation | |
| Jan 2023 | $10M | Series B | – | River Cities Capital | |
| Aug 2022 | $700,000 | Series A | – | – | – |
| Aug 2020 | $2.28M | Series A | – | Nashville Capital Network | – |
| Jul 2020 | $205,000 | Seed | – | – | – |
| Feb 2019 | $2M | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in Modify Health
Modify Health has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Nashville Capital Network, Dohmen Company Foundation and River Cities Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | rccf.com | - | |
Investments are facilitated for US-based companies by angel network members. | 2003 | nashvillecapital.com | Nashville, United States | |
Early stage investments are made by VTC Ventures. | – | vtcventures.com | United States | |
A foundation focused on combating diet-related diseases through food solutions. | – | dohmencompanyfoundation.org | Milwaukee, United States |
Investor details for Modify Health
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- Round participation
- Investor portfolios
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People of Modify Health
8 people are tracked at Modify Health (6 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
George Pratt | Founder & CEO | Leadership |
Ryan Moskowitz | Chief Marketing & Brand Officer (cmo/cbo) | Leadership |
Hagan Jordan | Chief Commercial Officer (CCO) | Leadership |
George "G.B." Pratt | Founder & CEO | Leadership |
Krunal Patel | Vice President Of Technical Operations | Leadership |
Jen Lane | Senior Vice President, Healthcare Partnerships | Leadership |
Brandon McAnally, MBA | Brand Marketing Manager | Team |
Kevin Johnson | Calaim Manager (healthcare Program Partnerships) | Team |
Complete people profiles for Modify Health
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Modify Health
3 dated milestones of Modify Health across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Modify Health is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series C, of $13.7M.
Competitors of Modify Health
Modify Health has 8 listed competitors in our database, 3 of them funded. They include Day Two, Season Health, DoingLAB, Keyto and Nutrisens, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| daytwo.com | 2015 | Walnut Creek, United States | $85M | – | Personalized nutrition plans are offered based on microbiome analysis. | |
| seasonhealth.com | 2019 | Austin, United States | $52M | 19 | Online platform offering dietician virtual consultation services | |
| doinglab.com | 2016 | Seoul, South Korea | – | – | AI-based apps for calorie tracking and nutrition recommendations are developed. | |
| getkeyto.com | 2018 | San Francisco, United States | $2.5M | – | Keto diets are tracked via breath-analysis device and app. | |
| nutrisens.com | 2006 | Francheville, France | – | – | Personalized nutrition and diet plans are provided online. | |
| fitatu.com | 2015 | Poznan, Poland | – | – | Nutrition counting app for meal planning | |
| epicured.com | 2015 | New York, United States | – | – | Subscription-based meals are ordered via an online platform. | |
| nootric.com | 2015 | Madrid, Spain | – | – | App based platform offering personal nutritionists |
Detailed competitors of Modify Health
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- Full competitor set
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Web traffic of Modify Health
The website of Modify Health (modifyhealth.com) receives about 144.2K visits a month and ranks #323,697 among all websites worldwide, #1,794 in Groceries.
- Monthly visits144.2K
▲ 43.8% vs previous month
- Unique visitors49.8K
per month
- Global rank#323,697
among all websites
- Category rank#1,794
Food and Drink · Groceries
- Bounce rate41%
- Pages per visit3.3
- Average visit1 min 35 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Modify Health. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
prettydeliciouslife.com | prettydeliciouslife.com | 100% | – | #819,911 | – |
dietvsdisease.com | dietvsdisease.com | 94% | – | #452,302 | – |
| instacart.com | 85% | 45.3M | #773 | View details | |
theibsdietitian.com | theibsdietitian.com | 81% | – | #496,244 | – |
| momsmeals.com | 80% | 475.5K | #92,822 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Modify Health
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- 29 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Nutraceutical & Food-as-Medicine Platforms
10 companies that operate in the same segment as Modify Health (Nutraceutical & Food-as-Medicine Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ayurvedic healthcare and nutritional products are provided by Kapiva. | 2016 | Bengaluru, Karnataka, India | USD 77.85 M | USD 27.35 M | 362 | |
Plant-based frozen meals are delivered via weekly subscriptions. | 2016 | London, England, United Kingdom | USD 69.9 M | USD 12.54 M | 146 | |
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | – | 910 | |
Nutritional supplements for multiple health ailments are developed. | 2005 | Mumbai, Maharashtra, India | USD 1.55 M | – | – | |
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 15 M | – | – | |
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M | – | – | |
Cellular health supplements for metabolic repair are developed and manufactured. | 2014 | New York, New York, United States | USD 66.1 M | – | – | |
Nutritional food and health supplements are provided by OZiva. | 2010 | Mumbai, Maharashtra, India | USD 17.32 M | USD 23.98 M | – | |
Low-carb products for weight loss are provided by Atkins. | 1960 | Denver, Colorado, United States | USD 15 M | – | – | |
Synbiotic supplements and fermented products for gut health are provided. | 2021 | Mumbai, Maharashtra, India | USD 20.02 M | USD 5.14 M | 88 |
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Related news about Modify Health
Complete news archive for Modify Health
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Frequently Asked Questions about Modify Health
Modify Health was founded in 2007 and raised its 1st funding round 12 years after it was founded.
Modify Health is headquartered in Alpharetta, United States. It is registered at Alpharetta, Georgia, United States.
George Pratt is the current CEO of Modify Health. They have also founded this company.
Modify Health is a funded company, having raised a total of $28.85M across 6 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Feb 2019.
Founded in 2007 and based in Alpharetta, United States, Modify Health operates in the personalized nutrition sector. Meal services tailored to specific diets, including those for Irritable Bowel Syndrome, Inflammatory Bowel Disease, and Celiac Disease, are offered. Organic, nutrient-dense ingredients sourced locally are used, with products ensured to be non-GMO, gluten-free, low-FODMAP, dairy-free, and soy-free. Deliveries follow scheduled patterns for consumer fitness needs.
Modify Health's top competitors include Day Two, Keyto and Season Health.
Modify Health offers Low-FODMAP Meals, Mediterranean Meals, Diabetes-Friendly Meals, Gluten-Free Meals, and Heart-Friendly Meals.
Modify Health has 4 investors. Key investors include Nashville Capital Network, Dohmen Company Foundation, River Cities Capital, and VTC Ventures.
Modify Health operates through Modifyhealth, Inc..
The website of Modify Health receives about 144 thousand visits a month and ranks #323,697 among all websites worldwide.