About MoneyReef
MoneyReef is a Technology company based in Provo (United States) founded in 2011, and was acquired by MX in August 2012. Mobile app for personal finance management. MoneyReef has raised $650 thousand across 1 funding round from investors including MX. The company was acqui-hired. Its focus areas include FinTech, Investment Tech, Wealth Management Platforms and Expense Management. Its competitors include Zeta, PennyOwl and Status Money; 2 of its 3 listed competitors have raised funding.
Company details
MoneyReef was established in 2011 in Provo, United States, within the fintech sector. Mobile applications were developed to assist users in managing personal finances and monitoring expenses. Operations focused on creating tools for expense tracking and financial oversight. The companys domain, moneyreef.com, supported these digital services, which were targeted at individual users seeking straightforward financial management solutions.
- Headquarters Provo, United States
- Stage Acquired
- SectorsTechnology
- Website moneyreef.com
- Social X
- Acquired by MX (Aug 2012)
Funding Insights of MoneyReef
MoneyReef has successfully raised a total of $650K through 1 strategic funding round. The most recent funding activity was a Seed round of $650 thousand completed in January 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $650,000
- Total Rounds 1
- Last Round Seed — $650,000
- First Round $650,000
(Jan 2012)
All 1 funding rounds of MoneyReef with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2012 | $650,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in MoneyReef
MoneyReef has secured backing from 1 investor. Prominent investors backing the company include MX.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Data-driven analytics and open banking APIs are provided to businesses. | 2010 | mx.com | Lehi, United States |
Investor details for MoneyReef
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of MoneyReef
3 dated milestones of MoneyReef across 1 years, from founding to its latest funding, stage changes and deals.
- Founded MoneyReef is founded.
- Funding First funding round of $650K.
- Exit Acquired by MX.
Competitors of MoneyReef
MoneyReef has 3 listed competitors in our database, 2 of them funded. They include Zeta, PennyOwl and Status Money.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| askzeta.com | 2018 | San Francisco, United States | $1.5M | 11 | Financial solutions are offered by Zeta for couples and families. | |
| pennyowl.com | 2012 | New York, United States | $1.3M | Mobile app to teach children about money management | ||
| statusmoney.com | 2016 | New York, United States | 5 | User finances are analyzed and optimized via a management platform. |
Detailed competitors of MoneyReef
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Investment & Financial Technology
3 companies that operate in the same segment as MoneyReef (Investment & Financial Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | 602 |
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Frequently Asked Questions about MoneyReef
MoneyReef was founded in 2011 and raised its 1st funding round 1 year after it was founded.
MoneyReef is headquartered in Provo, United States. It is registered at Provo, Utah, United States.
MoneyReef is a funded company, having raised a total of $650K across 1 funding round to date. The company's 1st funding round was a Seed of $650K, raised on Jan 2012.
MoneyReef was established in 2011 in Provo, United States, within the fintech sector. Mobile applications were developed to assist users in managing personal finances and monitoring expenses. Operations focused on creating tools for expense tracking and financial oversight. The companys domain, moneyreef.com, supported these digital services, which were targeted at individual users seeking straightforward financial management solutions.
MoneyReef's top competitors include Zeta, Status Money and PennyOwl.
MoneyReef has 1 investor. Key investors include MX.
Yes. MoneyReef was acquired by MX in August 2012.