Moodify

Kfar Saba, Israel Founded: 2017 • Age: 9 yrs
Digital olfaction software is provided for fragrance product development.
Annual revenue - Latest available
Total funding $9.6M 2 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products 3 Services tracked
Competitors 11 Brand Intelligence

About Moodify

Moodify is a company based in Kfar Saba (Israel) founded in 2017 by Yaniv Mama and Yigal Sharon. Moodify has raised $9.6 million across 2 funding rounds from investors including Procter & Gamble, OurCrowd and Taisho Pharmaceutical. Moodify offers products and services including Reformulation, Malodor Control, and Fragrance Portfolio Optimization. Moodify operates in a competitive market with competitors including Global-e, CommerceIQ, Cart.com, AnyMind Group and BigCommerce, among others.

  • Headquarter Kfar Saba, Israel
  • Founders Yaniv Mama, Yigal Sharon
  • Sectors
    Consumer
    Technology Retail
  • Email
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  • Phone
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  • Website
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Operational Areas
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Retail → Fashion & Retail Innovation Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $9.6 M (USD)

    in 2 rounds

  • Latest Funding Round
    $8 M (USD), Series A

    Oct 04, 2021

  • Investors
  • Employee Count
    Not available
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Products & Services of Moodify

Moodify offers a comprehensive portfolio of products and services, including Reformulation, Malodor Control, and Fragrance Portfolio Optimization.

Product name locked
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Primary

AI tool for matching scents within cost and regulatory constraints

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System for managing bad smells in detergents and products

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AI platform for optimizing fragrance collections efficiently

Funding Insights of Moodify

Moodify has successfully raised a total of $9.6M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $8 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Moodify

Moodify has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Procter & Gamble, OurCrowd and Taisho Pharmaceutical.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm and infrastructure firm investing in multiple sectors
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Early-stage mobility ventures are supported by Next Gear Ventures.
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Provider of FMCG conglomerate products
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Investor details for Moodify

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Investments & Acquisitions by Moodify

Investments
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Investment portfolio details for Moodify

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Financial Statements - Moodify

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Detailed financials for Moodify

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Moodify Comparisons

Moodify Primary company
Description
Digital olfaction software is provided for fragrance product...
Location
Kfar Saba, Israel
Founded Year
2017
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Moodify

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Competitors of Moodify

Moodify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Global-e, CommerceIQ, Cart.com, AnyMind Group and BigCommerce, among others.

Company Name Domain Founded year HQ Location Description
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Software solutions for cross-border e-commerce industries are provided.
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AI platform for retail ecommerce management and optimization is provided.
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Software suite solutions are provided for e-commerce businesses.
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Platforms for e-commerce, marketing, and manufacturing are provided.
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SaaS-based software suites for e-commerce operations are provided.
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ShopUp is focused on empowering small businesses through technology.
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Detailed competitors of Moodify

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Latest news on Moodify

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Complete news archive for Moodify

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Frequently Asked Questions about Moodify

Moodify was founded in 2017 and raised its 1st funding round 2 years after it was founded.

Moodify is headquartered in Kfar Saba, Israel. It is registered at Kfar Saba, Central District, Israel.

Moodify is a funded company, having raised a total of $9.6M across 2 funding rounds to date.

Moodify was founded in 2017 in Kefar Sava, Israel, within the fragrance industry. Software solutions for digital olfaction are supplied to perfume and fragrance brands. Unique scents are developed through digitization of scent design and communication processes. Malodor control technology is integrated into the software, supporting fragrance professionals in product creation, reformulation for design enhancement, and digital scent generation. Operations focus on enabling efficient scent innovation for consumer applications.

Moodify's top competitors include CommerceIQ, ShopUp and Global-e.

Moodify offers Reformulation, Malodor Control, and Fragrance Portfolio Optimization.

Moodify has 5 investors. Key investors include Procter & Gamble, OurCrowd, Taisho Pharmaceutical, Toyota Ventures, and Next Gear Ventures.

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