About Moodify
Moodify is a company based in Kfar Saba (Israel) founded in 2017 by Yaniv Mama and Yigal Sharon.. Moodify has raised $9.6 million across 2 funding rounds from investors including Procter & Gamble, OurCrowd and Taisho Pharmaceutical. Moodify offers products and services including Reformulation, Malodor Control, and Fragrance Portfolio Optimization. Moodify operates in a competitive market with competitors including Global-e, CommerceIQ, Cart.com, AnyMind Group and BigCommerce, among others.
- Headquarter Kfar Saba, Israel
- Founders Yaniv Mama, Yigal Sharon
-
Sectors
ConsumerTechnology Retail
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$9.6 M (USD)
in 2 rounds
-
Latest Funding Round
$8 M (USD), Series A
Oct 04, 2021
-
Investors
Procter & Gamble
& 4 more
-
Employee Count
Employee Count
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Moodify
Moodify offers a comprehensive portfolio of products and services, including Reformulation, Malodor Control, and Fragrance Portfolio Optimization. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI tool for matching scents within cost and regulatory constraints
System for managing bad smells in detergents and products
AI platform for optimizing fragrance collections efficiently
Funding Insights of Moodify
Moodify has successfully raised a total of $9.6M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $8 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $8.0M
-
First Round
First Round
(10 Sep 2019)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2021 | Amount | Series A - Moodify | Valuation | Procter & Gamble | |
| Sep, 2019 | Amount | Seed - Moodify | Valuation | Next Gear Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Moodify
Moodify has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Procter & Gamble, OurCrowd and Taisho Pharmaceutical. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Venture capital firm and infrastructure firm investing in multiple sectors
|
Founded Year | Domain | Location | |
|
Early-stage mobility ventures are supported by Next Gear Ventures.
|
Founded Year | Domain | Location | |
|
Provider of FMCG conglomerate products
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Moodify
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Moodify
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Moodify Comparisons
Competitors of Moodify
Moodify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Global-e, CommerceIQ, Cart.com, AnyMind Group and BigCommerce, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Software solutions for cross-border e-commerce industries are provided.
|
|
| domain | founded_year | HQ Location |
AI platform for retail ecommerce management and optimization is provided.
|
|
| domain | founded_year | HQ Location |
Software suite solutions are provided for e-commerce businesses.
|
|
| domain | founded_year | HQ Location |
Platforms for e-commerce, marketing, and manufacturing are provided.
|
|
| domain | founded_year | HQ Location |
SaaS-based software suites for e-commerce operations are provided.
|
|
| domain | founded_year | HQ Location |
ShopUp is focused on empowering small businesses through technology.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Moodify
Frequently Asked Questions about Moodify
When was Moodify founded?
Moodify was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Where is Moodify located?
Moodify is headquartered in Kfar Saba, Israel. It is registered at Kfar Saba, Central District, Israel.
Is Moodify a funded company?
Moodify is a funded company, having raised a total of $9.6M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.6M, raised on Sep 10, 2019.
What does Moodify do?
Moodify was founded in 2017 in Kefar Sava, Israel, within the fragrance industry. Software solutions for digital olfaction are supplied to perfume and fragrance brands. Unique scents are developed through digitization of scent design and communication processes. Malodor control technology is integrated into the software, supporting fragrance professionals in product creation, reformulation for design enhancement, and digital scent generation. Operations focus on enabling efficient scent innovation for consumer applications.
Who are the top competitors of Moodify?
Moodify's top competitors include CommerceIQ, ShopUp and Global-e.
What products or services does Moodify offer?
Moodify offers Reformulation, Malodor Control, and Fragrance Portfolio Optimization.
Who are Moodify's investors?
Moodify has 5 investors. Key investors include Procter & Gamble, OurCrowd, Taisho Pharmaceutical, Toyota Ventures, and Next Gear Ventures.