About Moon Juice
Moon Juice is a company based in Los Angeles (United States) founded in 2011 by Amanda Chantal Bacon. Moon Juice has raised $7 million across 2 funding rounds from investors including True Beauty Ventures. Moon Juice offers products and services including Magnesi-Om, SuperYou, SuperHair, Ting, and Sex Dust. Moon Juice operates in a competitive market with competitors including Carpe, Willing Beauty, Selfkaire and Bel Mondo Beauty, among others.
- Headquarter Los Angeles, United States
- Founders Amanda Chantal Bacon
- SectorsHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website moonjuice.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$7M (USD)
in 2 rounds
- Latest Funding Round$7M (USD), Series C
Feb 2022
- Investors
Products & Services of Moon Juice
Moon Juice offers a comprehensive portfolio of products and services, including Magnesi-Om, SuperYou, SuperHair, Ting, and Sex Dust.
Provides rest, relaxation, and regularity support
Supports energy, mood, and focus enhancement
Aids hair nutrition and growth promotion
Offers hydration and mineralization benefits
Adaptogen blend for vitality and well-being
Provides skin hydration and rejuvenation effects
Delivers exfoliation and skin health support
Funding Insights of Moon Juice
Moon Juice has successfully raised a total of $7M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $7 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7M
- Total Rounds 2
- Last Round Series C — $7M
- Investors Count 1
All 2 funding rounds of Moon Juice with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $7M | Series C | – | True Beauty Ventures | – |
| Aug 2017 | – | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Moon Juice
Moon Juice has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include True Beauty Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
True Beauty Ventures is focused on beauty and wellness investments. | 2021 | truebeautyventures.com | New York, United States |
Investor details for Moon Juice
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Moon Juice
20 people are tracked at Moon Juice (9 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Amanda Chantal Bacon | Founder & CEO | Leadership |
Jeff Henretig | Interim President / CFO / COO | Leadership |
Bianca Bolouri | CMO | Leadership |
Amanda Bacon | Founder & CEO | Leadership |
T. Antoinette Jones | Head Of People Operations | Leadership |
Shilpa Gadkari | VP, Operations | Leadership |
Bianca Bolouri (Ex- L'Oreal) | Chief Marketing Officer | Leadership |
Greg Kavulich | Director Of Operations | Leadership |
Kelsie Lo-Pelletier | Vice President, Marketing | Leadership |
Kathleen Bogan | EVP, Sales | Team |
Marwa Hassani | Financial Consultant | Team |
Dhanika Niyathapala | Accounting Manager | Team |
Emily Meilner | Operations Manager | Team |
Vivian L. | Associate Brand Manager | Team |
Alexis Van Eyken | Shift Lead | Team |
Lauren Dauphinee | Assistant Manager | Team |
Amy Pino | Supply Planning & Procurement Manager | Team |
Alexia Stepanian | Operations Analyst | Team |
Jesse Goldman | Senior Operations Manager | Team |
Ali McPherson | Social Media Manager | Team |
Complete people profiles for Moon Juice
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Moon Juice
3 dated milestones of Moon Juice across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Moon Juice is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $7.0M.
Competitors of Moon Juice
Moon Juice operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Carpe, Willing Beauty, Selfkaire and Bel Mondo Beauty, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mycarpe.com | 2015 | Chapel Hill, United States | $8.08M | 23 | Sweat control products are offered by Carpe for various body areas. | |
| willingbeauty.com | 2008 | New York, United States | $5.36M | – | Skin care products are sold online and through direct sellers. | |
| selfkaire.com | 2018 | Irvine, United States | – | – | Internet first brand of skin care products | |
| belmondobeauty.com | 2012 | Camden, United States | – | – | Offers bio cellulose masks for compromised skin and skincare products online. |
Detailed competitors of Moon Juice
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Moon Juice
The website of Moon Juice (moonjuice.com) receives about 202.7K visits a month and ranks #196,934 among all websites worldwide, #10,389 in Beauty and Cosmetics.
- Monthly visits202.7K
▼ 6.8% vs previous month
- Unique visitors121K
per month
- Global rank#196,934
among all websites
- Category rank#10,389
Lifestyle · Beauty and Cosmetics
- Bounce rate48%
- Pages per visit2.4
- Average visit1 min 00 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Moon Juice. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| agentnateur.com | 99% | – | #811,952 | View details | |
| thedetoxmarket.com | 99% | 114.8K | #299,599 | View details | |
| credobeauty.com | 98% | 468.5K | #84,750 | View details | |
| olly.com | 98% | 752.8K | #110,782 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Moon Juice
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Moon Juice
Complete news archive for Moon Juice
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Moon Juice
10 companies that operate in the same segment as Moon Juice (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about Moon Juice
Moon Juice was founded in 2011 and raised its 1st funding round 6 years after it was founded.
Moon Juice is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Amanda Chantal Bacon is the current CEO of Moon Juice. They have also founded this company.
Moon Juice is a funded company, having raised a total of $7M across 2 funding rounds to date.
Moon Juice was founded in 2011 in Los Angeles, United States, as a brand focused on natural skin care. Products such as serums, facial creams, and wrinkle creams are offered. Sales occur through an online store, company-owned offline locations, and partnered retailers across the US. Operations center on the beauty and personal care sector.
Moon Juice's top competitors include Carpe, Willing Beauty and Selfkaire.
Moon Juice offers Magnesi-Om, SuperYou, SuperHair, Ting, and 3 more products and services.
Moon Juice has 1 investor. Key investors include True Beauty Ventures.
The website of Moon Juice receives about 203 thousand visits a month and ranks #196,934 among all websites worldwide.