About Morilee
Morilee is a company based in Deerfield Beach (United States) founded in 1952 was acquired by Norwest Mezzanine Partners in July 2014. Morilee offers products and services including Wedding Dresses, Bridesmaid Dresses, Mother of the Bride Dresses, Quinceanera Dresses, and Prom Dresses. Morilee operates in a competitive market with competitors including Nantucket Whaler, WESTxEAST, Justin Alexander, SADAF AMIR and Tharas Systems, among others.
- Headquarter Deerfield Beach, United States
- SectorsRetail
- Website morilee.com
- Social LinkedIn X Facebook Instagram
- Acquired by Norwest Mezzanine Partners (Jul 2014)
- Legal Name Morilee Llc
- Investors
- Acquired byNorwest Mezzanine Partners
(Jul 2014)
Products & Services of Morilee
Morilee offers a comprehensive portfolio of products and services, including Wedding Dresses, Bridesmaid Dresses, Mother of the Bride Dresses, Quinceanera Dresses, and Prom Dresses.
Dresses for weddings with various styles and quick delivery options.
Attire for bridesmaids in multiple colors and fast shipping.
Elegant dresses for mothers at weddings with style variety.
Dresses for quinceanera events with diverse designs available.
Dresses for prom nights featuring modern and classic options.
Funding Insights of Morilee
- Total Rounds 2
- Investors Count 1
All 2 funding rounds of Morilee with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2014 | – | Private Equity Round | – | – | |
| Jul 2014 | – | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in Morilee
Morilee has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include NMP Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment solutions are provided by NMP Capital to financial sponsors. | – | nmp.com | Minneapolis, United States |
Investor details for Morilee
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Morilee
22 people are tracked at Morilee (9 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Mitchell Udell | CEO | Leadership |
Terri Eagle | CEO | Leadership |
Elise Gibson | Regional Sales Director | Leadership |
Cj Tavernise | Director Of Fulfillment & Logistics | Leadership |
Molly Dorsey | Senior Director SEO & Digital | Leadership |
Janet Fuldner | Sales Director Southwest L West Coast I Central MGNY Special Occasion By Morilee | Leadership |
Madeline Gardner | President & Chief Executive Officer | Leadership |
Matteo Maggini | Chief Commercial Officer | Leadership |
Gus Cobos | Global Vice President Of Information Technology | Leadership |
Natalie Maggini | Sales Representative | Team |
Ferdinando Cipollone | Customer Service | Team |
Isabella Therien | Sales Intern | Team |
Lindsay Brooks | Accounts | Team |
Sophie Marris | Marketing Coordinator | Team |
Stacey Riggs | Morilee Southwest Territory Sales Executive | Team |
Aliea Larocca | Sales Administration Manager | Team |
Xavier Gonzalez | Help Desk / EDI | Team |
Camila del Valle | Executive Sales Assistant | Team |
Steve Tomkins | National Sales Manager | Team |
Suly Yu | National Sales Manager | Team |
2 more people are available in the full profile.
Complete people profiles for Morilee
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Morilee
3 dated milestones of Morilee across 62 years, from founding to its latest funding, stage changes and deals.
- Founded Morilee is founded.
- Funding First funding round.
- Exit Acquired by Norwest Mezzanine Partners.
Competitors of Morilee
Morilee operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nantucket Whaler, WESTxEAST, Justin Alexander, SADAF AMIR and Tharas Systems, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nantucketwhaler.com | 1999 | West Palm Beach, United States | – | – | Operates a direct-to-consumer brand for women's ethnic wear. | |
| westxeast.com | 2014 | Long Island, United States | – | – | Customized ethnic wear for women is provided online by WESTxEAST. | |
| justinalexander.com | 2001 | New York, United States | – | – | Designs and sells high-quality wedding gowns with modern and traditional styles. | |
| sadafamir.com | 2016 | Sterling, United States | – | – | Offers luxury bridal, occasion wear, and ready-to-deliver fashion items online. | |
| tharas.com | 1998 | Santa Clara, United States | – | – | It serves as a limited information available. | |
| camillelavie.com | 1985 | New York, United States | – | – | Online retailer offering dresses for prom, homecoming, weddings, and special events. | |
| genuinehealthgroup.com | 2016 | Coral Gables, United States | $160M | – | Healthcare cost management services are offered to healthcare providers. |
Detailed competitors of Morilee
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Morilee
The website of Morilee (morilee.com) receives about 99.6K visits a month.
- Monthly visits99.6K
▲ 32.5% vs previous month
Websites whose visitors overlap most with Morilee. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| allurebridals.com | 100% | 275.4K | #182,401 | View details | |
dessy.com | dessy.com | 97% | – | #163,798 | – |
jasminebridal.com | jasminebridal.com | 90% | – | #766,295 | – |
| jlmcouture.com | 88% | 5.3K | #2,782,243 | View details | |
alfredangelo.com | alfredangelo.com | 88% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Morilee
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Morilee
Complete news archive for Morilee
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Morilee
10 companies that operate in the same segment as Morilee (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Morilee
Morilee was founded in 1952 and raised its 1st funding round 62 years after it was founded.
Morilee is headquartered in Deerfield Beach, United States. It is registered at Deerfield Beach, Florida, United States.
Mitchell Udell is the current CEO of Morilee.
Morilee was established in 1952 in Deerfield Beach, United States, as a brand within the wedding apparel sector. Dresses and related products for women are produced and distributed by the company, with operations centered on bridal fashion. Leadership roles are held by CEOs Mitchell Udell and Terri Eagle. The domain morilee.com is utilized for online presence and customer access in the United States market.
Morilee's top competitors include Genuine Health Group, WESTxEAST and Nantucket Whaler.
Morilee offers Wedding Dresses, Bridesmaid Dresses, Mother of the Bride Dresses, Quinceanera Dresses, and Prom Dresses.
Morilee has 1 investor. Key investors include NMP Capital.
Morilee operates through Morilee Llc.
Yes. Morilee was acquired by Norwest Mezzanine Partners in July 2014.