About Mr & Mrs Smith
Mr & Mrs Smith is a Travel & Hospitality company based in London (United Kingdom) founded in 2003, and was acquired by Hyatt in April 2023. It operates as an online luxury accommodation marketplace. Mr & Mrs Smith has raised $7.8 million across 1 funding round from investors including Hyatt. The company has 85 employees. Its website mrandmrssmith.com draws about 1.1 million monthly visits. Mr & Mrs Smith offers products and services including Hotel Booking Platform, Villa Booking Service, and Travel Inspiration Tools. Its focus areas include Consumer, Online Travel, Accommodation and Vacation Rentals. Its legal entity is SMITH GLOBAL LTD. Its competitors include The Plum Guide, Edge Retreats, ONEE, Sheep Skin and 400 holidays; 2 of its 5 listed competitors have raised funding.
Company details
Founded in 2003 and based in London, United Kingdom, an online platform for luxury accommodations is operated globally. Listings of boutique hotels and properties are featured, with bookings facilitated through a subscription model. Three membership tiers are offered: Blacksmith at no cost, Silversmith at 60 annually, and Goldsmith at 600 annually, granting access to exclusive deals.
- Headquarters London, United Kingdom
- Employees 85
- Stage Acquired
- SectorsTravel & Hospitality
- Website category Travel and Tourism · Accommodation and Hotels
- Email••••••••
- Website mrandmrssmith.com
- Social LinkedIn X Facebook Instagram
- Acquired by Hyatt (Apr 2023)
- Legal Name Smith Global Ltd
- Date of Incorporation 15 May, 2002
- Jurisdiction RICHMOND, UNITED KINGDOM
Products & Services of Mr & Mrs Smith
Mr & Mrs Smith offers a comprehensive portfolio of products and services, including Hotel Booking Platform, Villa Booking Service, and Travel Inspiration Tools.
Platform for reserving boutique and luxury hotels worldwide
Service for booking luxury villas with exclusive deals
Resources providing guides and reviews for travelers
Funding Insights of Mr & Mrs Smith
Mr & Mrs Smith has successfully raised a total of $7.8M through 1 strategic funding round. The most recent funding activity was a Seed round of $7.8 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.8M
- Total Rounds 1
- Last Round Seed — $7.8M
- First Round $7.8M
(Oct 2018)
All 1 funding rounds of Mr Mrs Smith with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2018 | $7.8M | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Mr & Mrs Smith
Mr & Mrs Smith has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Hyatt.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global hotel chain | 1957 | hyatt.com | Chicago, United States |
Investor details for Mr Mrs Smith
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Verified entity values are shown only after access is granted.
Timeline of Mr & Mrs Smith
3 dated milestones of Mr & Mrs Smith across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Mr & Mrs Smith is founded.
- Funding First funding round of $7.8M.
- Exit Acquired by Hyatt.
Competitors of Mr & Mrs Smith
Mr & Mrs Smith has 5 listed competitors in our database, 2 of them funded. They include The Plum Guide, Edge Retreats, ONEE, Sheep Skin and 400 holidays, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| plumguide.com | 2015 | Slough, United Kingdom | $73.29M | 158 | Vacation rental accommodations are booked via an online marketplace. | |
| edgeretreats.com | 2011 | London, United Kingdom | $1M | 11 | Curated marketplace for luxury villa rentals | |
| onee.com | 2018 | London, United Kingdom | – | – | Serves as an online aggregator for luxury vacation rental accommodations. | |
| sheepskinlife.com | 2009 | Oxford, United Kingdom | – | – | Provides an online platform for booking luxury cottages. | |
| 400holidays.com | 2013 | London, United Kingdom | – | – | A peer-to-peer platform for luxury holiday accommodations. |
Detailed competitors of Mr Mrs Smith
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Mr & Mrs Smith
The website of Mr & Mrs Smith (mrandmrssmith.com) receives about 1.1M visits a month and ranks #55,876 among all websites worldwide, #1,551 in Accommodation and Hotels.
- Monthly visits1.1M
▲ 50.3% vs previous month
- Unique visitors346.8K
per month
- Global rank#55,876
among all websites
- Category rank#1,551
Travel and Tourism · Accommodation and Hotels
- Bounce rate42%
- Pages per visit4.7
- Average visit2 min 00 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Mr & Mrs Smith. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| slh.com | 100% | – | #120,978 | View details | |
| tablethotels.com | 74% | 327.9K | #152,045 | View details | |
| designhotels.com | 72% | 203.9K | #213,616 | View details | |
| splendia.com | 70% | 51.6K | #659,773 | View details | |
| i-escape.com | 65% | 150.8K | #277,704 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Mr & Mrs Smith
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Top companies in Online Travel
10 companies that operate in the same segment as Mr & Mrs Smith (Online Travel), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online bookings for flights, hotels, and travel packages are facilitated. | 2000 | Gurugram, Haryana, India | USD 39 M | USD 1.04 B | 5,120 | |
Online platform providing multiple travel booking services | 2007 | Gurugram, Haryana, India | USD 96.62 M | USD 130.88 M | 465 | |
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 5.07 B | – | 6,209 | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Multiple travel services are booked via an app-based platform. | 1999 | Miami, Florida, United States | USD 331.37 M | – | 5,191 | |
Multiple travel services are booked via an app-based platform. | 2012 | Jakarta, Jakarta, Indonesia | USD 1.02 B | USD 90.89 M | 3,164 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.2 B | – | 5,356 | |
Bus tickets are booked online via portal and mobile app. | 2006 | Bengaluru, Karnataka, India | USD 10 M | – | – | |
Outdoor tours and activities are booked via an app-based platform. | 2009 | Berlin, Berlin, Germany | USD 877.51 M | – | 1,532 |
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Frequently Asked Questions about Mr & Mrs Smith
Mr & Mrs Smith was founded in 2003 and raised its 1st funding round 15 years after it was founded.
Mr & Mrs Smith is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Mr & Mrs Smith is a funded company, having raised a total of $7.8M across 1 funding round to date. The company's 1st funding round was a Seed of $7.8M, raised on Oct 2018.
Mr & Mrs Smith has 85 employees.
Annual revenue of Mr & Mrs Smith is $19.24M as on Dec 31, 2018.
Founded in 2003 and based in London, United Kingdom, an online platform for luxury accommodations is operated globally. Listings of boutique hotels and properties are featured, with bookings facilitated through a subscription model. Three membership tiers are offered: Blacksmith at no cost, Silversmith at 60 annually, and Goldsmith at 600 annually, granting access to exclusive deals.
Mr & Mrs Smith's top competitors include The Plum Guide, Edge Retreats and ONEE.
Mr & Mrs Smith offers Hotel Booking Platform, Villa Booking Service, and Travel Inspiration Tools.
Mr & Mrs Smith has 1 investor. Key investors include Hyatt.
Mr & Mrs Smith operates through Smith Global Ltd.
Yes. Mr & Mrs Smith was acquired by Hyatt in April 2023.
The website of Mr & Mrs Smith receives about 1.1 million visits a month and ranks #55,876 among all websites worldwide.

