About The Plum Guide
The Plum Guide is a Travel & Hospitality company based in Slough (United Kingdom) founded in 2015 by Imran Arshed and Doron Meyassed. It operates as a vacation rental accommodations are booked via an online marketplace. The Plum Guide has raised $73.29 million across 8 funding rounds from investors including Zoopla, Hearst and LOVEFiLM. The company has 158 employees. The Plum Guide was last valued at $74.6 million in March 2019. Its chief executive is Doron Meyassed. Its website plumguide.com draws about 445 thousand monthly visits. The Plum Guide offers products and services including Vacation Rental Platform and Host Services. Its focus areas include Consumer, Online Travel, Accommodation and Vacation Rentals. Its legal entity is THE PLUM GUIDE LIMITED. Its competitors include Mr & Mrs Smith, Edge Retreats, ONEE, Sheep Skin and 400 holidays; 2 of its 5 listed competitors have raised funding.
Company details
The Plum Guide was founded in 2015 in Slough, United Kingdom, within the online travel sector. An marketplace platform is operated where property owners list vacation rentals. Travelers search for accommodations by entering destinations, check-in and check-out dates, and guest numbers. Bookings are processed directly online, facilitating connections between owners and visitors across various locations.
- Headquarters Slough, United Kingdom
- Employees 158
- Founders Imran Arshed, Doron Meyassed
- Stage Minicorn
- SectorsTravel & Hospitality
- Website category Travel and Tourism · Accommodation and Hotels
- Website plumguide.com
- Social LinkedIn X Facebook Instagram
- Legal Name The Plum Guide Limited
- Date of Incorporation 18 Jan, 2016
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$8.84 M (USD)5as on Dec 31, 2023
- Net Profit-$5.54 M (USD)55as on Dec 31, 2023
- EBITDA-$5.54 M (USD)55as on Dec 31, 2023
- Total Equity Funding$73.29M (USD)
in 8 rounds
- Latest Funding Round$35.15M (USD), Series B
Feb 2022
- InvestorsZoopla
& 9 more
- Employee Count158
Products & Services of The Plum Guide
The Plum Guide offers a comprehensive portfolio of products and services, including Vacation Rental Platform and Host Services.
Platform for reserving expert-vetted vacation homes worldwide with guarantees.
Services for hosts to list and manage vacation rental properties securely.
Funding Insights of The Plum Guide
The Plum Guide has successfully raised a total of $73.29M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $35.15 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $73.29M
- Total Rounds 8
- Last Round Series B — $35.15M
- First Round $565,000
(Dec 2015)
- Investors Count 10
All 8 funding rounds of The Plum Guide with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $35.15M | Series B | – | Beringea | |
| Oct 2021 | $9M | Series B | – | Beringea, ProVen VCT | |
| Nov 2020 | – | Series B | – | – | – |
| Dec 2019 | – | Series B | – | – | – |
| Mar 2019 | $18.58M | Series B | $74.6M | Talis Capital | |
| Nov 2017 | $7.6M | Series A | $29.1M | Octopus Ventures, LocalGlobe | – |
| Sep 2016 | $2.4M | Seed | $••••• | – | – |
| Dec 2015 | $565,000 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2019 | $74.6M | •••••••• |
| Nov 2017 | $29.1M | •••••••• |
| Sep 2016 | $••••• | •••••••• |
| Dec 2015 | $••••• | •••••••• |
Full valuation and stage history of The Plum Guide
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $74.6M (Mar 2019). 10 investors in total: 10 institutional.
Investors in The Plum Guide
The Plum Guide has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Zoopla, Hearst and LOVEFiLM.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in growth-stage startups by Beringea. | – | beringea.com | Farmington Hills, United States | |
Venture capital fund investing in tech startups | – | taliscapital.com | London, United Kingdom | |
Venture capital firm focused on seed-stage investments | – | localglobe.vc | London, United Kingdom | |
Venture capital investment and support for founders in technology and health sectors. | – | octopusventures.com | - | |
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | – | bgf.co.uk | Belfast, United Kingdom | |
Media conglomerate | 1887 | hearst.com | New York, United States | |
Tax-efficient investment opportunities are provided by ProVen for retail investors. | – | provenvcts.co.uk | London, United Kingdom | |
A boutique investment partnership based in London is operated. | 2016 | latitudeim.com | London, United Kingdom | |
An online listing platform for residential and commercial properties | 2008 | zoopla.co.uk | London, United Kingdom | |
Pan-European movie rental and streaming services are provided. | 2002 | lovefilm.com | London, United Kingdom |
Investor details for The Plum Guide
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People of The Plum Guide
20 people are tracked at The Plum Guide (10 in leadership, 10 in team); the tracked headcount is 158.
| Name | Role | Group |
|---|---|---|
Imran Arshed | Co-Founder & CTO | Leadership |
Doron Meyassed | Co-Founder & CEO | Leadership |
Laura Cooper | Chief Operating Officer | Leadership |
Darragh Vieyra | Head Of Sales | Leadership |
Graham Foulds | Chief Commercial Officer | Leadership |
Katharine Pottinger | Chief Hospitality Officer | Leadership |
Joshua Gimenez | Design Director | Leadership |
Duncan Garde | Head Of Business Intelligence | Leadership |
Ashlee Gladman | Head Of Quality Services | Leadership |
Aidan Bricker | General Manager - Northern Europe | Leadership |
Francesco Martello | Photographer | Team |
Stacy G. | Photographer | Team |
Ayisha Andrews | Senior Partnership Manager | Team |
Salvatore Maraniello | Data Scientist | Team |
Ilaria Ventola | Interior Stylist | Team |
Paul H. Busby | Senior Software Engineer | Team |
Adriano Castelli | Photographer | Team |
Joanna Gordon | Host Support / Success Assistant | Team |
Marco Gioia | Contributing Photographer | Team |
Nadia Palma | Photographer | Team |
Complete people profiles for The Plum Guide
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of The Plum Guide
4 dated milestones of The Plum Guide across 7 years, from founding to its latest funding, stage changes and deals.
- Founded The Plum Guide is founded.
- Funding First funding round of $565K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $35.2M.
Competitors of The Plum Guide
The Plum Guide has 5 listed competitors in our database, 2 of them funded. They include Mr & Mrs Smith, Edge Retreats, ONEE, Sheep Skin and 400 holidays, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mrandmrssmith.com | 2003 | London, United Kingdom | $7.8M | 85 | Online luxury accommodation marketplace | |
| edgeretreats.com | 2011 | London, United Kingdom | $1M | 11 | Curated marketplace for luxury villa rentals | |
| onee.com | 2018 | London, United Kingdom | – | – | Serves as an online aggregator for luxury vacation rental accommodations. | |
| sheepskinlife.com | 2009 | Oxford, United Kingdom | – | – | Provides an online platform for booking luxury cottages. | |
| 400holidays.com | 2013 | London, United Kingdom | – | – | A peer-to-peer platform for luxury holiday accommodations. |
Detailed competitors of The Plum Guide
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Web traffic of The Plum Guide
The website of The Plum Guide (plumguide.com) receives about 444.9K visits a month and ranks #126,834 among all websites worldwide, #3,624 in Accommodation and Hotels.
- Monthly visits444.9K
▲ 49.8% vs previous month
- Unique visitors132.9K
per month
- Global rank#126,834
among all websites
- Category rank#3,624
Travel and Tourism · Accommodation and Hotels
- Bounce rate36%
- Pages per visit4.2
- Average visit3 min 22 sec
- DevicesDesktop 46% · Mobile 54%
Websites whose visitors overlap most with The Plum Guide. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| booking.com | 100% | 596.4M | #49 | View details | |
airbnb.co.uk | airbnb.co.uk | 93% | – | #1,105 | – |
| oliverstravels.com | 91% | 459.8K | #144,705 | View details | |
| sykescottages.co.uk | 90% | 2.5M | #26,663 | View details | |
| airbnb.com | 90% | 100.6M | #215 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for The Plum Guide
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Top companies in Online Travel
10 companies that operate in the same segment as The Plum Guide (Online Travel), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online bookings for flights, hotels, and travel packages are facilitated. | 2000 | Gurugram, Haryana, India | USD 39 M | USD 1.04 B | 5,120 | |
Online platform providing multiple travel booking services | 2007 | Gurugram, Haryana, India | USD 96.62 M | USD 130.88 M | 465 | |
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 5.07 B | – | 6,209 | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Multiple travel services are booked via an app-based platform. | 1999 | Miami, Florida, United States | USD 331.37 M | – | 5,191 | |
Multiple travel services are booked via an app-based platform. | 2012 | Jakarta, Jakarta, Indonesia | USD 1.02 B | USD 90.89 M | 3,164 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.2 B | – | 5,356 | |
Bus tickets are booked online via portal and mobile app. | 2006 | Bengaluru, Karnataka, India | USD 10 M | – | – | |
Outdoor tours and activities are booked via an app-based platform. | 2009 | Berlin, Berlin, Germany | USD 877.51 M | – | 1,532 |
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Related news about The Plum Guide
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Frequently Asked Questions about The Plum Guide
The Plum Guide was founded in 2015.
The Plum Guide is headquartered in Slough, United Kingdom. It is registered at Slough, England, United Kingdom.
Doron Meyassed is the current CEO of The Plum Guide. They have also founded this company.
The Plum Guide is a funded company, having raised a total of $73.29M across 8 funding rounds to date. The company's 1st funding round was a Seed of $565K, raised on Dec 2015.
The Plum Guide has 158 employees.
Annual revenue of The Plum Guide is $8.84M as on Dec 31, 2023.
The Plum Guide was founded in 2015 in Slough, United Kingdom, within the online travel sector. An marketplace platform is operated where property owners list vacation rentals. Travelers search for accommodations by entering destinations, check-in and check-out dates, and guest numbers. Bookings are processed directly online, facilitating connections between owners and visitors across various locations.
The Plum Guide's top competitors include Mr & Mrs Smith, Edge Retreats and ONEE.
The Plum Guide offers Vacation Rental Platform and Host Services.
The Plum Guide has 10 investors. Key investors include Zoopla, Hearst, LOVEFiLM, Beringea, and Talis Capital.
The valuation of The Plum Guide is $74.6M as of Mar 2019.
The Plum Guide operates through The Plum Guide Limited.