About MSQ
MSQ is a Business Services company based in London (United Kingdom) founded in 2011, and was acquired by One Equity Partners in June 2023. Web design, branding, content creation, and PR services are provided. MSQ has completed 6 acquisitions, including Be Heard Partnership, Brave Spark and Elmwood. Its website msqpartners.com draws about 11 thousand monthly visits. MSQ offers products and services including MSQ B2B and MSQ Commerce. Its focus areas include Marketing Services and Full Service Marketing Agency. Its legal entity is MSQ Partners.
Company details
MSQ was established in 2011 and is headquartered in London, United Kingdom. Operations focus on the creative and communications sector, where web design, branding, content creation, and public relations services are delivered to clients. The company maintains a presence through its domain msqpartners.com, supporting various projects in digital and strategic communications across the region.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsBusiness Services
- Website category Business and Consumer Services · Marketing and Advertising
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website msqpartners.com
- Social LinkedIn X Instagram
- Acquired by One Equity Partners (Jun 2023)
- Legal Name Msq Partners
- InvestorsOne Equity Partners
& 2 more
- Investments & AcquisitionsBe Heard Partnership
& 5 more
- Acquired by
Products & Services of MSQ
MSQ offers a comprehensive portfolio of products and services, including MSQ B2B and MSQ Commerce.
Offers business-to-business marketing and growth solutions
Provides commerce and retail technology for brands
Investors in MSQ
MSQ has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include One Equity Partners, LDC and NVM Private Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are made in North America and Europe. | 2001 | oneequity.com | New York, United States | |
Private equity investments are managed across the UK. | 1984 | nvm.co.uk | Newcastle Upon Tyne, United Kingdom | |
Private equity investments are focused on multiple sectors for growth. | 1981 | ldc.co.uk | London, United Kingdom |
Investor details for MSQ
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
People of MSQ
29 people are tracked at MSQ (24 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Hani Atsmara | Associate Design Director | Leadership |
Angeline Kong | Managing Director | Leadership |
Lisa Leone | Chief Creative Officer | Leadership |
Justin Cox | Chief Strategy Officer (cso) | Leadership |
Nigel Gaines | Chief Financial Officer | Leadership |
Jude Owens | Global Head Of People | Leadership |
Louise White | Head Of People Operations | Leadership |
Jason Braddy | Creative Director Asia | Leadership |
Peter Reid | Chief Executive Officer | Leadership |
Robert Goodwin | Chief Data Officer | Global | Leadership |
Nirati Nayak | Design Director | Leadership |
Aaron C Lang | President | Leadership |
Andy E. | General Manager MSQ Asia | Leadership |
Charlie Kearne | Business Director | Leadership |
Milita J. | Head Receptionist | Leadership |
Orla Jordan | Group Commercial Finance Director | Leadership |
Christyn Paul | Business Director (apac) | Leadership |
Rajet Gamhiouen | Head Of New Business | Leadership |
Ambrish Chaudhry | Head Of Strategy, Asia, MSQ & Elmwood | Leadership |
Bart Michels | Executive Director | Leadership |
9 more people are available in the full profile.
Complete people profiles for MSQ
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by MSQ
MSQ has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Be Heard Partnership, Brave Spark and Elmwood.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
The Forge is recognized as an insight-driven strategy consultancy. | thisistheforge.com | London, United Kingdom | 0 | May 2025 | β’β’β’β’ | |
A global mobile growth agency focused on creative user acquisition. | mirigrowth.com | London, United Kingdom | 2017 | Dec 2022 | β’β’β’β’ | |
Branding and digital marketing services are provided worldwide. | elmwood.com | Leeds, United Kingdom | 1977 | Dec 2021 | β’β’β’β’ | |
Video production and creative content are provided by the agency. | bravespark.com | London, United Kingdom | 2013 | Oct 2021 | β’β’β’β’ | |
Advertising services are provided by MBAstack to targeted audiences. | mbastack.com | London, United Kingdom | 2021 | Jun 2021 | β’β’β’β’ | |
Provider of digital marketing services | beheardpartnership.com | London, United Kingdom | 2018 | Jun 2020 | $7.74M |
Complete acquisition details for MSQ
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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Timeline of MSQ
10 dated milestones of MSQ across 14 years, from founding to its latest funding, stage changes and deals.
- Founded MSQ is founded.
- Exit Acquired by NVM.
- Exit Acquired by LDC.
- Acquisition Acquires Be Heard Partnership.
- Acquisition Acquires MBAstack.
- Acquisition Acquires Brave Spark.
- Acquisition Acquires Elmwood.
- Acquisition Acquires Miri.
- Exit Acquired by One Equity Partners.
- Acquisition Acquires The Forge.
Web traffic of MSQ
The website of MSQ (msqpartners.com) receives about 10.7K visits a month and ranks #2,212,722 among all websites worldwide, #9,762 in Marketing and Advertising.
- Monthly visits10.7K
▲ 0.9% vs previous month
- Unique visitors4K
per month
- Global rank#2,212,722
among all websites
- Category rank#9,762
Business and Consumer Services · Marketing and Advertising
- Bounce rate41%
- Pages per visit1.9
- Average visit29 sec
- DevicesDesktop 28% Β· Mobile 72%
Websites whose visitors overlap most with MSQ. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
newdigitalage.co | newdigitalage.co | 100% | #1,071,349 | β | |
| wearemiq.com | 100% | 41.1K | #708,948 | View details | |
| prolificnorth.co.uk | 81% | 680.7K | #469,629 | View details | |
westlondon.com | westlondon.com | 63% | #2,403,919 | β |
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Related news about Msq
Complete news archive for MSQ
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Frequently Asked Questions about MSQ
MSQ was founded in 2011.
MSQ is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
MSQ was established in 2011 and is headquartered in London, United Kingdom. Operations focus on the creative and communications sector, where web design, branding, content creation, and public relations services are delivered to clients. The company maintains a presence through its domain msqpartners.com, supporting various projects in digital and strategic communications across the region.
MSQ offers MSQ B2B and MSQ Commerce.
MSQ has made 6 acquisitions, including Be Heard Partnership, Brave Spark, and Elmwood.
MSQ has 3 investors. Key investors include One Equity Partners, LDC, and NVM Private Equity.
MSQ operates through Msq Partners.
Yes. MSQ was acquired by One Equity Partners in June 2023.

