About Much Better Adventures
Much Better Adventures is a company based in London (United Kingdom) founded in 2010. Much Better Adventures has raised $14 million across 9 funding rounds from investors including Seedcamp, Gresham House Ventures and LCIF. The company has 16 employees. Much Better Adventures offers products and services including Adventure Trips, Hiking Tours, and Kayaking Expeditions. Much Better Adventures operates in a competitive market with competitors including GetYourGuide, Lovetovisit.com, eola, Flash Pack and Beyonk, among others.
- Headquarter London, United Kingdom
- Employees 16
- Stage Minicorn
- SectorsTravel & Hospitality
- Website category Travel and Tourism
- Website muchbetteradventures.com
- Social LinkedIn X Facebook
- Legal Name Gentianes Solutions Ltd
- Date of Incorporation 27 May, 2009
- Jurisdiction RICHMOND, ENGLAND
- Total Equity Funding$14M (USD)
in 9 rounds
- Latest Funding Round$6.37M (USD), Series A
Dec 2024
- InvestorsSeedcamp
& 2 more
- Employee Count16
Products & Services of Much Better Adventures
Much Better Adventures offers a comprehensive portfolio of products and services, including Adventure Trips, Hiking Tours, and Kayaking Expeditions.
Guided tours for hiking and kayaking in wild destinations worldwide
Expert-led hikes in mountains and national parks for various skill levels
Organized kayak journeys in rivers and coasts with safety equipment
Funding Insights of Much Better Adventures
Much Better Adventures has successfully raised a total of $14M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $6.37 million completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14M
- Total Rounds 9
- Last Round Series A — $6.37M
- First Round $24,105
(Oct 2012)
- Investors Count 3
All 9 funding rounds of Much Better Adventures with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2024 | $6.37M | Series A | – | – | |
| May 2022 | $1.79M | Seed | $15.21M | – | – |
| Dec 2021 | $1.07M | Seed | $14.31M | – | – |
| Aug 2020 | $595,505 | Seed | $••••• | – | – |
| Jul 2019 | $1.5M | Seed | $••••• | – | – |
| Nov 2017 | $1.83M | Seed | $••••• | – | – |
| Aug 2015 | $610,783 | Seed | $••••• | Seedcamp | |
| Apr 2013 | $206,866 | Seed | $••••• | – | – |
| Oct 2012 | $24,105 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2022 | $15.21M | •••••••• |
| Dec 2021 | $14.31M | •••••••• |
| Aug 2020 | $••••• | •••••••• |
| Jul 2019 | $••••• | •••••••• |
| Nov 2017 | $••••• | •••••••• |
| Aug 2015 | $••••• | •••••••• |
| Apr 2013 | $••••• | •••••••• |
Full valuation and stage history of Much Better Adventures
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $15.21M (May 2022). 3 investors in total: 3 institutional.
Investors in Much Better Adventures
Much Better Adventures has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Seedcamp, Gresham House Ventures and LCIF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity investments are made to scale high-potential businesses. | – | greshamhouseventures.com | London, United Kingdom | |
Venture capital fund investing in tech startups | 2007 | seedcamp.com | London, United Kingdom | |
Venture capital fund focused on digital, science, and technology sectors | – | lcif.co | London, United Kingdom |
Investor details for Much Better Adventures
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Much Better Adventures
37 people are tracked at Much Better Adventures (11 in leadership, 26 in team); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
Jo Fairweather | Head of Content | Leadership |
Andy Bennett | Head Of Engineering | Leadership |
Toree Bethell | COO | Leadership |
Megan Devenish | Head of Adventure | Leadership |
Rory Donovan | Head of Customer Experience | Leadership |
Alex Narracott | Founder & CEO | Leadership |
Sam Bruce | Founder & CMO | Leadership |
Guy Bowden | Founder & CTO | Leadership |
Ben Roberts | Finance Director | Leadership |
Mark Hudson | Director & Investor | Leadership |
Dan Bloomfield | Head Of Performance Marketing | Leadership |
Kirtika Chabba | Content Marketing Executive | Team |
Steph Millington - Clarke | Adventure Operations Manager | Team |
Matt Wills | Software Engineer | Team |
Chris Kearney | Adventure Expansion Manager | Team |
Naomi Coleman | Customer Experience Specialist | Team |
Lauren Roitman | SEO Manager | Team |
Kate Milton | Customer Experience Specialist | Team |
Matt Burtenshaw | Customer Experience Manager | Team |
Marta Marinelli | Adventure Expansion Manager | Team |
17 more people are available in the full profile.
Complete people profiles for Much Better Adventures
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Timeline of Much Better Adventures
4 dated milestones of Much Better Adventures across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Much Better Adventures is founded.
- Funding First funding round of $24K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $6.4M.
Competitors of Much Better Adventures
Much Better Adventures operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GetYourGuide, Lovetovisit.com, eola, Flash Pack and Beyonk, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| getyourguide.com | 2009 | Berlin, Germany | $877.51M | 472 | Outdoor tours and activities are booked via an app-based platform. | |
| lovetovisit.com | 2010 | Cardiff, United Kingdom | $8.76M | 19 | Local tourist destinations are promoted by an online digital platform. | |
| eola.co | 2018 | London, United Kingdom | $2.82M | 26 | Reservation management platform for hospitality and sports is developed. | |
| flashpack.com | 2013 | London, United Kingdom | $6.2M | 22 | Outdoor tours and activities are booked via an online platform. | |
| beyonk.com | 2019 | London, United Kingdom | $8.53M | 6 | Outdoor activities are discovered and booked through an online platform. | |
| zubludiving.com | 2017 | Dartmouth, United Kingdom | $1M | 2 | Online platform to discover & book scuba diving destinations | |
| purebreaks.com | 2018 | Bristol, United Kingdom | – | 32 | Functions as an online platform for booking outdoor tours. | |
| toughmudder.co.uk | 2010 | London, United Kingdom | – | 25 | Tough Mudder is recognized for organizing intense obstacle course events. | |
| outdoorsium.com | 2013 | Stone, United Kingdom | $50,000 | – | Adventure tourism experiences are booked via an online global marketplace. |
Detailed competitors of Much Better Adventures
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Much Better Adventures
The website of Much Better Adventures (muchbetteradventures.com) receives about 939.6K visits a month and ranks #76,348 among all websites worldwide, #2,137 in Travel and Tourism.
- Monthly visits939.6K
▲ 27.9% vs previous month
- Unique visitors341.4K
per month
- Global rank#76,348
among all websites
- Category rank#2,137
Travel and Tourism · Travel and Tourism
- Bounce rate55%
- Pages per visit2.3
- Average visit1 min 47 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Much Better Adventures. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| intrepidtravel.com | 100% | 2.4M | #29,448 | View details | |
thenaturaladventure.com | thenaturaladventure.com | 94% | – | #247,281 | – |
sustainabletravelinternational.org | sustainabletravelinternational.org | 93% | – | – | – |
| responsibletravel.com | 92% | 524.3K | #133,847 | View details | |
| gadventures.com | 89% | 2.6M | #19,219 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Much Better Adventures
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Much Better Adventures
Complete news archive for Much Better Adventures
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
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- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Much Better Adventures
10 companies that operate in the same segment as Much Better Adventures (Online Travel), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online bookings for flights, hotels, and travel packages are facilitated. | 2000 | Gurugram, Haryana, India | USD 39 M | USD 1.04 B | 5,120 | |
Online platform providing multiple travel booking services | 2007 | Gurugram, Haryana, India | USD 96.62 M | USD 130.88 M | 465 | |
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 3.21 B | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Multiple travel services are booked via an app-based platform. | 1999 | Miami, Florida, United States | USD 331.37 M | – | 4,543 | |
Multiple travel services are booked via an app-based platform. | 2012 | Jakarta, Jakarta, Indonesia | USD 1.02 B | – | – | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Bus tickets are booked online via portal and mobile app. | 2006 | Bengaluru, Karnataka, India | USD 10 M | – | – | |
Outdoor tours and activities are booked via an app-based platform. | 2009 | Berlin, Berlin, Germany | USD 877.51 M | – | – |
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Frequently Asked Questions about Much Better Adventures
Much Better Adventures was founded in 2010 and raised its 1st funding round 2 years after it was founded.
Much Better Adventures is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Much Better Adventures is a funded company, having raised a total of $14M across 9 funding rounds to date. The company's 1st funding round was a Seed of $24.11K, raised on Oct 2012.
Much Better Adventures has 16 employees.
Much Better Adventures was founded in 2010 in London, United Kingdom. An online platform is operated in the travel sector to facilitate bookings for outdoor activities, including scuba diving, kayaking, safaris, and others. Travelers are enabled to submit details such as preferred dates and destinations for reservations. Operations focus on connecting users with activity providers across various locations.
Much Better Adventures's top competitors include GetYourGuide, Lovetovisit.com and eola.
Much Better Adventures offers Adventure Trips, Hiking Tours, and Kayaking Expeditions.
Much Better Adventures has 3 investors. Key investors include Seedcamp, Gresham House Ventures, and LCIF.
The valuation of Much Better Adventures is $15.21M as of May 2022.
Much Better Adventures operates through Gentianes Solutions Ltd.
The website of Much Better Adventures receives about 940 thousand visits a month and ranks #76,348 among all websites worldwide.