About Munchy’s
Munchy’s is a Consumer company based in Klang (Malaysia) founded in 1991, and was acquired by URC in November 2021. It operates as a crackers and cookies are manufactured and distributed by Munchys. Its chief executive is Rodney Wong. Munchy’s offers products and services including Biscuits, Snacks, and Confectionaries. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is Universal Robina Munchy’s Group of Companies. Its competitors include Hup Seng Industries Berhad, Hep Seng, London Biscuits, Gardenia Bakeries and Roti Sedap and 4 more.
Company details
Munchys was founded in 1991 in Klang, Malaysia, and operates within the snack food sector. A range of cookies and crackers in flavors such as chocolate cream, cream cracker, and original is produced. Products are sold primarily through online channels, with the majority of sales occurring in Malaysia. Brands under the company include Munchys, Lexus, Oat Krunch, Muzic, and Choco. Leadership is provided by CEO Rodney Wong.
- Headquarters Klang, Malaysia
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website munchys.com
- Social LinkedIn X Facebook
- Acquired by URC (Nov 2021)
- Legal Name Universal Robina Munchy’S Group Of Companies
Products & Services of Munchy’s
Munchy’s offers a comprehensive portfolio of products and services, including Biscuits, Snacks, and Confectionaries.
Packaged baked goods for everyday consumption.
Variety of savory treats for on-the-go eating.
Sweet items like candies for consumer enjoyment.
Funding Insights of Munchy’s
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of Munchys with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2014 | – | Private Equity Round | – | – |
4 investors in total: 4 institutional.
Investors in Munchy’s
Munchy’s has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include CVC, URC and Tremendous Asia Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tremendous Asia Partners is engaged in alternative asset investment and management across Southeast Asia. | 2007 | tremasia.com | Kuala Lumpur, Malaysia | |
Mezzanine financing and equity investments are provided by CVC. | 1981 | cvc.com | New York, United States | |
Manages pension contributions, investments, and payments for public sector workers and employers. | 2007 | kwap.gov.my | Kuala Lumpur, Malaysia | |
Food products are retailed by URC in the Philippines. | 1954 | urc.com.ph | Pasig, Philippines |
Investor details for Munchys
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People of Munchy’s
1 people are tracked at Munchy’s (1 in leadership).
| Name | Role | Group |
|---|---|---|
Rodney Wong | CEO | Leadership |
Complete people profiles for Munchy’s
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Competitors of Munchy’s
Munchy’s has 9 listed competitors in our database. They include Hup Seng Industries Berhad, Hep Seng, London Biscuits, Gardenia Bakeries and Roti Sedap, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hsib.com.my | 1991 | Kuala Lumpur, Malaysia | – | – | Produces and markets a range of crackers, biscuits, cookies, and beverage mixes. | |
| hupseng.com | 1958 | Batu Pahat, Malaysia | – | – | Biscuit company | |
| londonbiscuits.com.my | 1981 | Ulu Tiram, Malaysia | – | – | Confectionery and food products are manufactured and marketed globally. | |
| gardenia.com.my | 1986 | Shah Alam, Malaysia | – | – | Manufactures and distributes various bread, buns, pastries, and spreads for consumers. | |
| rotisedap.com | 1991 | Klang, Malaysia | – | – | Provides food-related services and products in Klang, Malaysia. | |
| rainbowssprouted.com | 2015 | Petaling Jaya, Malaysia | – | – | Manufactures and distributes sprouted breads and health-focused baked goods for consumers. | |
| littlecrave.com | 2021 | Malaysia | – | – | Brand specializing in high-quality cookies. | |
| jmmcookies.com | 2005 | Muar, Malaysia | – | – | Manufactures and brands premium cookies for consumers. | |
| koonbrothers.com | 1948 | Muar, Malaysia | – | – | Specializes in producing high-quality biscuits and cookies. |
Detailed competitors of Munchys
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- Full competitor set
- Operating metrics
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Web traffic of Munchy’s
Websites that share an audience with Munchy’s (munchys.com).
Websites whose visitors overlap most with Munchy’s. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lamsoon.com.my | lamsoon.com.my | 100% | – | #3,151,834 | – |
misterpotato.com.my | misterpotato.com.my | 91% | – | #12,775,821 | – |
| cloetta.com | 89% | 33.6K | #840,828 | View details | |
| fn.com.my | 89% | 80K | #384,435 | View details | |
| sams247.com | 36% | – | – | View details |
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Munchy’s (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Munchy’S
Complete news archive for Munchys
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Frequently Asked Questions about Munchy’s
Munchy’s was founded in 1991 and raised its 1st funding round 23 years after it was founded.
Munchy’s is headquartered in Klang, Malaysia. It is registered at Klang, Selangor, Malaysia.
Rodney Wong is the current CEO of Munchy’s.
Munchys was founded in 1991 in Klang, Malaysia, and operates within the snack food sector. A range of cookies and crackers in flavors such as chocolate cream, cream cracker, and original is produced. Products are sold primarily through online channels, with the majority of sales occurring in Malaysia. Brands under the company include Munchys, Lexus, Oat Krunch, Muzic, and Choco. Leadership is provided by CEO Rodney Wong.
Munchy’s's top competitors include Hep Seng, London Biscuits and Hup Seng Industries Berhad.
Munchy’s offers Biscuits, Snacks, and Confectionaries.
Munchy’s has 4 investors. Key investors include CVC, URC, Tremendous Asia Partners, and Kumpulan Wang Persaraan.
Munchy’s operates through Universal Robina Munchy’S Group Of Companies.
Yes. Munchy’s was acquired by URC in November 2021.