About Musti Group
Musti Group is a publicly listed company based in Helsinki (Finland) founded in 1988, and was acquired by Sonae in March 2024. Retail stores for pet products are operated by Musti Group. The company has 2,180 employees. Musti Group has completed 1 acquisition, including PetCity. Its website mustigroup.com draws about 109 thousand monthly visits. Musti Group offers products and services including Pet Care Products and Online Services. Its focus areas include Consumer Goods, Retail Chains and Pet Products. Its legal entity is Musti Group Nordic Oy.
Company details
Musti Group was established in 1988 in Helsinki, Finland. Operations are conducted in the pet retail sector, where a range of stores is managed to offer products and services for pet care. Focus is placed on everyday pet supplies, including food, accessories, and health items. The company serves customers primarily in the Nordic region through its physical retail network and online platform.
- Headquarters Helsinki, Finland
- Employees 2,180
- Stage Acquired
- SectorsRetail
- Website category Finance · Investing
- Website mustigroup.com
- Social LinkedIn X Facebook
- Acquired by Sonae (Mar 2024)
- Legal Name Musti Group Oyj
Products & Services of Musti Group
Musti Group offers a comprehensive portfolio of products and services, including Pet Care Products and Online Services.
Pet food, accessories, and care items are provided by Musti Group for the needs of pets and their owners.
Online platforms are utilized by Musti Group for the sale and distribution of pet care products across the Nordic countries.
Investors in Musti Group
Musti Group has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Sonae.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Retail group operating across a variety of categories like food, books and stationery, clothing, footwear, and consumer electronics | 1959 | sonae.pt |
Investor details for Musti Group
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People of Musti Group
50 people are tracked at Musti Group (16 in leadership, 5 in board & advisors, 29 in team); the tracked headcount is 2,180.
| Name | Role | Group |
|---|---|---|
David Rönnberg | Chief Executive Officer | Leadership |
Daniel Petterson | Country Director, Sweden | Leadership |
Malin Nygren | Chief Marketing And Customer Officer | Leadership |
Eveliina Rantahalvari | Head Of Nordic Marketing | Leadership |
Erik Ringen Skjærstad | Country Director, Norway | Leadership |
Timo Tervo | Country Director, Finland | Leadership |
Sami Tanner | Head of Strategy | Leadership |
Ellinor Persdotter Nilsson | CMO At The Musti Group (incl Musti Ja Mirri, Arken Zoo, Djurkompaniet, Musti Among Others) | Leadership |
Hanna Xenophontos | Head Of Nordic Customer Center | Leadership |
Tiia Antila | Head Of Category Campaign And Deputy CCO At Musti Group | Leadership |
Emma Kennerö Wallin | Head Of Customer Experience And Loyalty Nordics | Leadership |
Pamela Nelimarkka | Chief Operating Officer At Musti Group Plc. | Leadership |
Mira Yavuz | Head Of Group Sourcing | Leadership |
Sofia Brusebäck | Head Of Omni Ecom Musti Group | Leadership |
Anu Hujala | Head Of Pureplay | Member Of The Group Management Team | Leadership |
Tiina Korvenoja | Digital Director | Leadership |
Jeffrey David | Chairman of the Board | Board & advisors |
Ilkka Laurila | Member of the Board | Board & advisors |
Inka Mero | Member of the Board | Board & advisors |
Johan Dettel | Member of the Board | Board & advisors |
30 more people are available in the full profile.
Complete people profiles for Musti Group
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IPO & Listings of Musti Group
Musti Group is a publicly listed company on the OMXHEX with ticker symbol MUSTI in Finland, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date14 Feb 2020
- Listed onATHEX: MUSTI
- Listed entityMusti Group Oyj
- Exchange sectorRetail trade
- ISINFI4000410758
- Share price14.15 EUR · 2026-10-14
- Market capitalisation471,074,066.00 EUR
- Price to earnings127.9
- EPS (diluted, trailing year)-0.21 EUR
- Volume (last session)14
Financials of Musti Group
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 508.9M EUR | -3.7M EUR | 50.4M EUR |
| 2024 | 560.6M EUR | 6.7M EUR | 61.6M EUR |
| 2023 | 425.7M EUR | 26.4M EUR | 69.2M EUR |
| 2022 | 391.1M EUR | 22.3M EUR | 62.8M EUR |
| 2021 | 340.9M EUR | 20.9M EUR | 55.0M EUR |
Detailed financial statements for Musti Group
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Musti Group
Musti Group has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include PetCity.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Pet care products are retailed through stores in Estonia. | petcity.ee | Tallinn, Estonia | 2015 | Oct 2024 | •••• |
Complete acquisition details for Musti Group
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Web traffic of Musti Group
The website of Musti Group (mustigroup.com) receives about 108.5K visits a month and ranks #368,173 among all websites worldwide, #3,825 in Investing.
- Monthly visits108.5K
▼ 0.9% vs previous month
- Unique visitors57.4K
per month
- Global rank#368,173
among all websites
- Category rank#3,825
Finance · Investing
- Bounce rate58%
- Pages per visit1.9
- Average visit33 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with Musti Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sijoittaja.fi | sijoittaja.fi | 100% | #235,595 | – | |
| kauppalehti.fi | 76% | 7.9M | #9,536 | View details | |
| mustijamirri.fi | 55% | 515.4K | #73,190 | View details | |
musti.no | musti.no | 34% | #108,021 | – | |
| facebook.com | 30% | 12.1B | #3 | View details |
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Related news about Musti Group
Complete news archive for Musti Group
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Frequently Asked Questions about Musti Group
Musti Group was founded in 1988.
Musti Group is headquartered in Helsinki, Finland.
Musti Group has 2,180 employees.
Annual revenue of Musti Group is $597.91M as on Dec 31, 2025.
Musti Group was established in 1988 in Helsinki, Finland. Operations are conducted in the pet retail sector, where a range of stores is managed to offer products and services for pet care. Focus is placed on everyday pet supplies, including food, accessories, and health items. The company serves customers primarily in the Nordic region through its physical retail network and online platform.
Musti Group offers Pet Care Products and Online Services.
Yes, Musti Group is publicly traded on OMXHEX under the ticker symbol MUSTI.
Musti Group has made 1 acquisition, including PetCity.
Musti Group has 1 investor. Key investors include Sonae.
Musti Group operates through Musti Group Nordic Oy.
Yes. Musti Group was acquired by Sonae in March 2024.
The website of Musti Group receives about 109 thousand visits a month and ranks #368,173 among all websites worldwide.