About PetCity
PetCity is a Retail company based in Tallinn (Estonia) founded in 2015, and was acquired by Musti Group in October 2024. Pet care products are retailed through stores in Estonia. Its chief executive, as recorded, is Riina Eisler. Its website petcity.ee draws about 40 thousand monthly visits. Its focus areas include Consumer Goods and Retailers. Its legal entity is Pet City OÜ.
Company details
PetCity was founded in 2015 in Tallinn, Estonia, within the retail sector. Operations center on the sale of pet care products through physical stores and an online platform at petcity.ee. A range of supplies and accessories for pets is offered to customers in the local market. The company is led by CEO Riina Eisler, with focus maintained on everyday pet needs in the region.
- Headquarters Tallinn, Estonia
- Stage Acquired
- SectorsRetail
- Website category Pets and Animals · Pets
- Email••••••••
- Phone•••• ••••
- Website petcity.ee
- Social LinkedIn Facebook Instagram YouTube
- Acquired by Musti Group (Oct 2024)
- Legal Name Pet City Oü
- Investors
- Acquired byMusti Group
(Oct 2024)
Apps and channels of PetCity
its YouTube channel PetCity has 1.19K subscribers and 30 videos.
Videos from PetCity
The most watched videos on PetCity's YouTube channel, PetCity (1.19K subscribers). Click a video to play it here.
More on PetCity.
Investors in PetCity
PetCity has secured backing from 1 investor. Prominent investors backing the company include Musti Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Retail stores for pet products are operated by Musti Group. | 1988 | mustigroup.com | Helsinki, Finland |
Investor details for PetCity
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of PetCity
1 people are tracked at PetCity (1 in leadership).
| Name | Role | Group |
|---|---|---|
Riina Eisler | CEO | Leadership |
Complete people profiles for PetCity
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of PetCity
2 dated milestones of PetCity across 9 years, from founding to its latest funding, stage changes and deals.
- Founded PetCity is founded.
- Exit Acquired by Musti Group.
Web traffic of PetCity
The website of PetCity (petcity.ee) receives about 40.4K visits a month and ranks #624,288 among all websites worldwide, #5,140 in Pets.
- Monthly visits40.4K
▼ 9.2% vs previous month
- Unique visitors23.2K
per month
- Global rank#624,288
among all websites
- Category rank#5,140
Pets and Animals · Pets
- Bounce rate49%
- Pages per visit3.0
- Average visit1 min 38 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with PetCity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
pets24.ee | pets24.ee | 100% | #904,171 | – | |
kika.ee | kika.ee | 98% | #769,631 | – | |
zoomaailm.ee | zoomaailm.ee | 91% | #1,029,133 | – | |
urrnurr.ee | urrnurr.ee | 54% | #2,617,868 | – | |
valgekihv.ee | valgekihv.ee | 42% | #2,370,911 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for PetCity
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about PetCity
PetCity was founded in 2015.
PetCity is headquartered in Tallinn, Estonia.
Riina Eisler is the CEO of PetCity, as recorded in our data.
PetCity was founded in 2015 in Tallinn, Estonia, within the retail sector. Operations center on the sale of pet care products through physical stores and an online platform at petcity.ee. A range of supplies and accessories for pets is offered to customers in the local market. The company is led by CEO Riina Eisler, with focus maintained on everyday pet needs in the region.
PetCity has 1 investor. Key investors include Musti Group.
PetCity operates through Pet City Oü.
Yes. PetCity was acquired by Musti Group in October 2024.