My 1st Years

London, United Kingdom Founded: 2010 • Age: 16 yrs
Personalized gifts for babies are retailed online by the company.
Annual revenue - Latest available
Total funding $6.1M 1 rounds
Employees 161 Tracked headcount
Investors 2 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About My 1st Years

My 1st Years is a company based in London (United Kingdom) founded in 2010. My 1st Years has raised $6.09 million across 1 funding round from investors including Hargreave Hale and Beringea. The company has 161 employees as of December 31, 2020. My 1st Years offers products and services including Personalized Gifts, Toys and Books, and Clothing. My 1st Years operates in a competitive market with competitors including Paladone, Boomf, GettingPersonal, Funky Pigeon and Prsnt, among others.

  • Headquarter London, United Kingdom
  • Employees 161 as on 31 Dec, 2020
  • Sectors
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Infinity Reliance Limited
  • Date of Incorporation 29 Sep, 2009
  • Jurisdiction NORTHAMPTON, ENGLAND
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $6.09 M (USD)

    in 1 rounds

  • Latest Funding Round
    $6.09 M (USD), Series A

    Jan 16, 2017

  • Investors
  • Employee Count
    161

    as on Dec 31, 2020

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Products & Services of My 1st Years

My 1st Years offers a comprehensive portfolio of products and services, including Personalized Gifts, Toys and Books, and Clothing.

Product name locked
Category locked
Primary

Customized items like gifts and accessories for babies

Product name locked
Category locked
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Educational and fun items for children and toddlers

Product name locked
Category locked
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Personalized outfits and accessories for babies

People of My 1st Years

Headcount 50-200
Employee Profiles 18
Employee Profiles
People
Tony Quinn
Head of 3PL
People
Amy Rowntree
Assistant Buyer
People
Bhav Athwal
Management Accountant
People
Amy Bassi
Senior Brand Communications Executive (campaigns, Partnerships, Influencers & Events)

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Funding Insights of My 1st Years

My 1st Years has successfully raised a total of $6.09M through 1 strategic funding round. The most recent funding activity was a Series A round of $6.09 million completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in My 1st Years

My 1st Years has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Hargreave Hale and Beringea.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investments are made in growth-stage startups by Beringea.
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Provider of UI/UX design, email marketing, digital transformation, and SMM services
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Investor details for My 1st Years

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Investments & Acquisitions by My 1st Years

Investments
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Investment portfolio details for My 1st Years

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Financial Statements - My 1st Years

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Detailed financials for My 1st Years

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My 1St Years Comparisons

My 1st Years Primary company
Description
Personalized gifts for babies are retailed online by the com...
Location
London, United Kingdom
Founded Year
2010
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
161
As of 2020
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Peer comparison for My 1st Years

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Competitors of My 1st Years

My 1st Years operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Paladone, Boomf, GettingPersonal, Funky Pigeon and Prsnt, among others.

Company Name Domain Founded year HQ Location Description
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Giftware is designed and distributed online and via wholesale channels.
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Customized photo marshmallows are delivered worldwide via online platform.
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Personalized gifts and cards are provided via an online platform.
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Personalised gifts and cards are retailed through an online platform.
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Mobile app for instant gift sending and personalized messaging services.
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Detailed competitors of My 1st Years

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Latest news on My 1St Years

My 1st Years launches bricks and mortar store
Preschoolnews3 years ago
My 1st Years partners with Moonpig
Preschoolnews4 years ago
My First Years relaunches after HQ fire
Preschoolnews4 years ago
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Complete news archive for My 1st Years

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Frequently Asked Questions about My 1st Years

My 1st Years was founded in 2010 and raised its 1st funding round 7 years after it was founded.

My 1st Years is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

My 1st Years is a funded company, having raised a total of $6.09M across 1 funding round to date.

As of Dec 31, 2020, the latest employee count at My 1st Years is 161.

My 1st Years is an online retailer of personalized gifts for babies headquartered in Northampton, UK. Users can choose a gift from various categories such as bathroom, bedroom, playroom, bags and more and can personalize the gift by adding photos and texts. Users can pay online to confirm their purchase. The company offers 3 delivery options within the UK - standard (within 6-7 days), express (within 2-3 days) and next day delivery. The standard delivery of the company is priced at 4.5. The company also ships internationally. The company also runs a corporate gift program. Interested corporates can contact the company through their website.

My 1st Years's top competitors include Paladone, Funky Pigeon and GettingPersonal.

My 1st Years offers Personalized Gifts, Toys and Books, and Clothing.

My 1st Years has 2 investors. Key investors include Hargreave Hale, and Beringea.

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