About My 1st Years
My 1st Years is a Retail company based in London (United Kingdom) founded in 2010. Personalized gifts for babies are retailed online by the company. My 1st Years has raised $6.09 million across 1 funding round from investors including Hargreave Hale and Beringea. The company has 161 employees. Its website my1styears.com draws about 734 thousand monthly visits. My 1st Years offers products and services including Personalized Gifts, Toys and Books, and Clothing. Its focus areas include Consumer, Online Gifting, Ecommerce and Horizontal. Its legal entity is INFINITY RELIANCE LIMITED. Its competitors include Boomf, GettingPersonal and Funky Pigeon; 2 of its 3 listed competitors have raised funding.
Company details
My 1st Years is an online retailer of personalized gifts for babies headquartered in Northampton, UK. Users can choose a gift from various categories such as bathroom, bedroom, playroom, bags and more and can personalize the gift by adding photos and texts. Users can pay online to confirm their purchase. The company offers 3 delivery options within the UK - standard (within 6-7 days), express (within 2-3 days) and next day delivery. The standard delivery of the company is priced at 4.5. The company also ships internationally. The company also runs a corporate gift program. Interested corporates can contact the company through their website.
- Headquarters London, United Kingdom
- Employees 161
- SectorsRetail
- Website category Lifestyle · Childcare
- Website my1styears.com
- Social LinkedIn X Facebook Instagram
- Legal Name Infinity Reliance Limited
- Date of Incorporation 29 Sep, 2009
- Jurisdiction NORTHAMPTON, ENGLAND
- Total Equity Funding$6.09M (USD)
in 1 rounds
- Latest Funding Round$6.09M (USD), Series A
Jan 2017
- InvestorsHargreave Hale
& 1 more
- Employee Count161
Products & Services of My 1st Years
My 1st Years offers a comprehensive portfolio of products and services, including Personalized Gifts, Toys and Books, and Clothing.
Customized items like gifts and accessories for babies
Educational and fun items for children and toddlers
Personalized outfits and accessories for babies
Funding Insights of My 1st Years
My 1st Years has successfully raised a total of $6.09M through 1 strategic funding round. The most recent funding activity was a Series A round of $6.09 million completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.09M
- Total Rounds 1
- Last Round Series A — $6.09M
- First Round $6.09M
(Jan 2017)
- Investors Count 2
All 1 funding rounds of My 1st Years with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | $6.09M | Series A | – | Beringea |
2 investors in total: 2 institutional.
Investors in My 1st Years
My 1st Years has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Hargreave Hale and Beringea.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in growth-stage startups by Beringea. | beringea.com | Farmington Hills, United States | ||
Provider of UI/UX design, email marketing, digital transformation, and SMM services | 1897 | hargreave-hale.co.uk | United Kingdom |
Investor details for My 1st Years
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- Complete investor list
- Round participation
- Investor portfolios
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People of My 1st Years
18 people are tracked at My 1st Years (9 in leadership, 9 in team); the tracked headcount is 161.
| Name | Role | Group |
|---|---|---|
Tony Quinn | Head of 3PL | Leadership |
Chloe Kenner | Head of Financial Data and Insight | Leadership |
Richard Parkes | Head Of Operations | Leadership |
Dawid Walkowiak | Head of Production Technology | Leadership |
Jonny Sitton | Founder and CEO | Leadership |
Amy Weaver | Head of Product & Retail Strategy | Leadership |
Matt Rhys-Davies | Head of Technology | Leadership |
Charlotte Roberts | Head of People | Leadership |
Carolyn Pearse | Commercial Director | Leadership |
Amy Rowntree | Assistant Buyer | Team |
Bhav Athwal | Management Accountant | Team |
Rebecca Haws | Junior Graphic Designer | Team |
Amy Bassi | Senior Brand Communications Executive (campaigns, Partnerships, Influencers & Events) | Team |
Manisha Johal | Management Accountant | Team |
Jacob Ellis | Brand And Creative Lead | Team |
Molly Ejdowski | Brand Marketing Manager | Team |
Marta Williams | Digital Product Owner | Team |
Molly Scarfe | Assistant Buyer | Team |
Complete people profiles for My 1st Years
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of My 1st Years
2 dated milestones of My 1st Years across 7 years, from founding to its latest funding, stage changes and deals.
- Founded My 1st Years is founded.
- Funding First funding round of $6.1M.
Competitors of My 1st Years
My 1st Years has 3 listed competitors in our database, 2 of them funded. They include Boomf, GettingPersonal and Funky Pigeon.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| boomf.com | 2014 | London, United Kingdom | $2.05M | 29 | Customized photo marshmallows are delivered worldwide via online platform. | |
| gettingpersonal.co.uk | 2005 | Wythenshawe, United Kingdom | $6.1M | 22 | Personalized gifts and cards are provided via an online platform. | |
| funkypigeon.com | 2009 | Bristol, United Kingdom | Personalised gifts and cards are retailed through an online platform. |
Detailed competitors of My 1st Years
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- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of My 1st Years
The website of My 1st Years (my1styears.com) receives about 733.7K visits a month and ranks #47,259 among all websites worldwide, #2,319 in Childcare.
- Monthly visits733.7K
▼ 26.2% vs previous month
- Unique visitors413.1K
per month
- Global rank#47,259
among all websites
- Category rank#2,319
Lifestyle · Childcare
- Bounce rate53%
- Pages per visit4.0
- Average visit2 min 00 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with My 1st Years. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bundlesofjoy-shopping.co.uk | bundlesofjoy-shopping.co.uk | 100% | #13,132,541 | – | |
| babyblooms.co.uk | 96% | 42.7K | #628,055 | View details | |
| mamasandpapas.com | 92% | 2.2M | #27,440 | View details | |
| scandiborn.co.uk | 90% | 174K | #128,407 | View details | |
elc.co.uk | elc.co.uk | 89% | #196,627 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for My 1st Years
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Stationery, Gifting & Handicrafts E-Commerce
3 companies that operate in the same segment as My 1st Years (Stationery, Gifting & Handicrafts E-Commerce) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Flowers are delivered via an online subscription platform. | 2013 | London, England, United Kingdom | USD 171.47 M | |||
Multi-category gifts are curated online for special occasions. | 2006 | Richmond, United Kingdom | USD 57.58 M | 192 | ||
Personalized greeting cards and gifts are retailed online by Moonpig. | 2000 | London, England, United Kingdom |
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Frequently Asked Questions about My 1st Years
My 1st Years was founded in 2010 and raised its 1st funding round 7 years after it was founded.
My 1st Years is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
My 1st Years is a funded company, having raised a total of $6.09M across 1 funding round to date. The company's 1st funding round was a Series A of $6.09M, raised on Jan 2017.
My 1st Years has 161 employees.
My 1st Years is an online retailer of personalized gifts for babies headquartered in Northampton, UK. Users can choose a gift from various categories such as bathroom, bedroom, playroom, bags and more and can personalize the gift by adding photos and texts. Users can pay online to confirm their purchase. The company offers 3 delivery options within the UK - standard (within 6-7 days), express (within 2-3 days) and next day delivery. The standard delivery of the company is priced at 4.5. The company also ships internationally. The company also runs a corporate gift program. Interested corporates can contact the company through their website.
My 1st Years's top competitors include Funky Pigeon, GettingPersonal and Boomf.
My 1st Years offers Personalized Gifts, Toys and Books, and Clothing.
My 1st Years has 2 investors. Key investors include Hargreave Hale, and Beringea.
My 1st Years operates through Infinity Reliance Limited.
The website of My 1st Years receives about 734 thousand visits a month and ranks #47,259 among all websites worldwide.