About Mydala
Mydala is a Retail company based in Delhi (India) founded in 2009 by Anisha Singh. Online deals, discounts, and local services are offered to users. Mydala has raised $10.8 million across 5 funding rounds from investors including Info Edge, HT Media and Equirus Capital. The company has 11 employees. Mydala was last valued at $97.15 million in July 2015. Its Indian entity Kinobeo Software Private Limited reported revenue of ₹4.48 Cr. Mydala offers products and services including Cashback Service, Deals Platform, and Category Deals. Its focus areas include Coupons and Deals, Deals, O2O and Horizontal. Its competitors include Magicpin, Little Internet and NearBuy; 3 of its 3 listed competitors have raised funding.
Company details
Mydala was founded in 2009 and is headquartered in Delhi, India. An online platform is operated to provide curated deals and discounts on dining, services, events, and retail options. Users are assisted in discovering value through everyday choices in the local market. The service focuses on the e-commerce and consumer deals sector, with operations centered in India.
- Headquarters Delhi, India
- Employees 11
- Founders Anisha Singh
- Stage Minicorn
- SectorsRetail
- Website mydala.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Kinobeo Software Private Limited
- Date of Incorporation 05 Jan, 2007
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹4.48 Cr
FY 2025 · -31% YoY
- Net Loss-₹4.04 Cr
FY 2025 · -90% margin
- EBITDA-₹1.79 Cr
FY 2025 · -40% margin
- Total Equity Funding$10.8M (USD)
in 5 rounds
- Latest Funding Round$2.95M (USD), Series A
Jul 2015
- InvestorsInfo Edge
& 16 more
- Employee Count11
Associated legal entities of Mydala
Mydala operates through Kinobeo Software Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Kinobeo Software Private Limited CIN U72900DL2007PTC157471 | Active | 05 Jan 2007 | New Delhi, Delhi | ₹4.5 Cr | 11 | 2 | View details |
Products & Services of Mydala
Mydala offers a comprehensive portfolio of products and services, including Cashback Service, Deals Platform, and Category Deals.
Provides cashback on purchases from partner websites
Offers discounts and promotions across various categories
Features deals in banking, education, and electronics for users
Apps and channels of Mydala
its YouTube channel TheMydala has 477 subscribers and 30 videos.
Videos from Mydala
The most watched videos on Mydala's YouTube channel, TheMydala (477 subscribers). Click a video to play it here.
More on TheMydala.
Funding Insights of Mydala
Mydala has successfully raised a total of $10.8M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $2.95 million completed in July 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.8M
- Total Rounds 5
- Last Round Series A — $2.95M
- First Round $450,542
(Mar 2011)
- Investors Count 17
All 5 funding rounds of Mydala with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2015 | $2.95M | Series A | $97.15M | HT Media | |
| Jul 2014 | $1.83M | Series A | $41.77M | Q10 Capital | |
| Oct 2011 | $3.57M | Series A | $••••• | Info Edge | – |
| Apr 2011 | $2.01M | Seed | $••••• | Info Edge | – |
| Mar 2011 | $450,542 | Angel Round | $••••• | Shahana Kanodia |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2015 | $97.15M | •••••••• |
| Jul 2014 | $41.77M | •••••••• |
| Oct 2011 | $••••• | •••••••• |
| Apr 2011 | $••••• | •••••••• |
| Mar 2011 | $••••• | •••••••• |
Full valuation and stage history of Mydala
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $97.15M (Jul 2015). 17 investors in total: 6 institutional and 11 angel.
Investors in Mydala
Mydala has secured backing from 17 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Info Edge, HT Media and Equirus Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in early-stage startups are made by Brand Capital. | brandcapital.co.in | Mumbai, India | ||
Print, digital, and radio media platforms are operated. | 1924 | htmedia.in | Delhi, India | |
Offers origination and servicing for commercial mortgage loans nationwide. | 2004 | q10capital.com | Nashville, United States | |
Integrated marketing communications and creative services are provided. | 1961 | theapsgroup.com | Cheadle, United Kingdom | |
Corporate financial advisory services are provided to middle-market companies. | 2007 | equirus.com | Mumbai, India | |
A multi-group online classifieds company operating across diversified sectors | 1995 | infoedge.in | Delhi, India | |
AR Ajay Ramesh Chandra Garg | unknown_a8660caf388446dbb | |||
AM Asha Maheshwari | unknown_71661f28054c4b0a9 | |||
SJ Sonali Joshi Toshniwal | unknown_1799f3983ad14044a | |||
VC Vikas Chaddha | unknown_abc47f5f85a2416a9 |
Investor details for Mydala
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Board of directors of Kinobeo Software Private Limited (Mydala)
Kinobeo Software Private Limited is the primary company behind Mydala. The board of Kinobeo Software Private Limited currently have 2 directors; the longest-serving is Arjun Kumar Basu, appointed in 2018. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Arjun Kumar Basu DIN 02776301 | Director | 01 Aug 2018 | 8 yrs 2 mo | Kinobeo Software Private Limited |
| Rabi Barua DIN 09586675 | Director | 30 Apr 2022 | 4 yrs 5 mo | Kinobeo Software Private Limited |
People of Mydala
1 people are tracked at Mydala (1 in leadership); the tracked headcount is 11.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership |
Complete people profiles for Mydala
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Mydala
Figures of Kinobeo Software Private Limited, the primary company behind Mydala, for FY 2025. Revenue was ₹4.48 Cr (-31% year on year). Net loss was -₹4.04 Cr (-90% margin). EBITDA was -₹1.79 Cr (-40% margin). Revenue has grown at a compounded annual rate of -13% over three years and -11% over five years.
- ₹4.48 CrRevenue · FY 2025 · -31% YoY
- -₹4.04 CrNet loss · -90% margin
- -₹1.79 CrEBITDA · -40% margin
- ₹24.9 LakhPaid-up capital
- 11Employees (provident fund records)
- -13%Revenue CAGR, 3 years
- -11%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Kinobeo Software Private Limited are on its company page.
Detailed financial statements for Mydala
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Mydala
4 dated milestones of Mydala across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Mydala is founded.
- Funding First funding round of $451K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $2.9M.
Competitors of Mydala
Mydala has 3 listed competitors in our database, 3 of them funded. They include Magicpin, Little Internet and NearBuy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| magicpin.com | 2015 | Gurugram, India | $104.41M | 843 | Offers a platform that rewards customers for visiting partner businesses. | |
| littleapp.in | 2015 | Bengaluru, India | $50M | 1 | Hyperlocal deals are aggregated via a mobile app platform. | |
| nearbuy.com | 2011 | Gurugram, India | $20M | 2 | Deals and coupons from nearby merchants are aggregated online. |
Detailed competitors of Mydala
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- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Mydala
The website of Mydala (mydala.com) receives about 3.5K visits a month.
- Monthly visits3.5K
▼ 20% vs previous month
Websites whose visitors overlap most with Mydala. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dealsandyou.com | 100% | View details | |||
| deals2buy.com | 100% | View details | |||
timesdeal.com | timesdeal.com | 99% | – | ||
| edealinfo.com | 93% | #87,216 | View details | ||
groupon.co.in | groupon.co.in | 82% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Mydala
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Deals, Rewards & Comparison Platforms
2 companies that operate in the same segment as Mydala (Deals, Rewards & Comparison Platforms) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Cashback and coupon offers are provided for e-commerce shopping. | Gurugram, Haryana, India | USD 32.61 M |
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Related news about Mydala
Complete news archive for Mydala
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Verified entity values are shown only after access is granted.
Frequently Asked Questions about Mydala
Mydala was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Mydala is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Mydala is a funded company, having raised a total of $10.8M across 5 funding rounds to date. The company's 1st funding round was a Angel Round of $450.54K, raised on Mar 2011.
Mydala has 11 employees.
The primary company behind Mydala, Kinobeo Software Private Limited, reported revenue of ₹4.48 Cr for FY 2025, down 31% year on year.
Mydala was founded in 2009 and is headquartered in Delhi, India. An online platform is operated to provide curated deals and discounts on dining, services, events, and retail options. Users are assisted in discovering value through everyday choices in the local market. The service focuses on the e-commerce and consumer deals sector, with operations centered in India.
Mydala's top competitors include NearBuy, Little Internet and Magicpin.
Mydala offers Cashback Service, Deals Platform, and Category Deals.
Mydala has 17 investors. Key investors include Info Edge, HT Media, Equirus Capital, APS Group, and Brand Capital.
The valuation of Mydala is $97.15M as of Jul 2015.
Mydala operates through Kinobeo Software Private Limited.
The legal entities of Mydala currently have 2 directors, including Rabi Barua, Arjun Kumar Basu.