About mySuperMarket
mySuperMarket is a company based in London (United Kingdom) founded in 2006 by Ofer Ber. mySuperMarket has raised $23.4 million across 3 funding rounds from investors including WPP, Greylock Partners and Pitango. The company has 8 employees as of December 31, 2018. mySuperMarket operates in a competitive market with competitors including Byborre, Cooklist, Cherrypick, ShopWell and CozZo, among others.
- Headquarter London, United Kingdom
- Employees 8 as on 31 Dec, 2018
- Founders Ofer Ber
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Sectors
Retail
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Mysupermarket Limited
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Annual Revenue
$208.06 K (USD)0as on Dec 31, 2009
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Net Profit
$5.2 K (USD)502as on Dec 31, 2009
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EBITDA
Not available
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Total Equity Funding
$23.4 M (USD)
in 3 rounds
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Latest Funding Round
$10 M (USD), Series D
Apr 19, 2012
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Investors
WPP
& 3 more
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Employee Count
8
as on Dec 31, 2018
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People of mySuperMarket
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Funding Insights of mySuperMarket
mySuperMarket has successfully raised a total of $23.4M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $10 million completed in April 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in mySuperMarket
mySuperMarket has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include WPP, Greylock Partners and Pitango.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm specializing in early-stage tech investments and founder support.
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Venture capital investments in tech and healthtech sectors through dedicated funds.
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Tech-focused, stage-agnostic venture capital is provided by 83NORTH.
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Investor details for mySuperMarket
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Investments & Acquisitions by mySuperMarket
Investment portfolio details for mySuperMarket
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Financial Statements - mySuperMarket
Detailed financials for mySuperMarket
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- Profit trends
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Mysupermarket Comparisons
Peer comparison for mySuperMarket
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
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Competitors of mySuperMarket
mySuperMarket operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Byborre, Cooklist, Cherrypick, ShopWell and CozZo, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Online B2B platform offering e-commerce software suite for fashion businesses
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Cooklist is developed as a meal planning and grocery shopping app.
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Meal planning, grocery shopping, and recipe access are enabled online.
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| Locked | Locked | Locked |
Grocery list building app based on nutritional content
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| Locked | Locked | Locked |
Grocery expiry dates are tracked via a mobile app platform.
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Detailed competitors of mySuperMarket
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Latest news on Mysupermarket
Complete news archive for mySuperMarket
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Frequently Asked Questions about mySuperMarket
mySuperMarket was founded in 2006 and raised its 1st funding round 1 year after it was founded.
mySuperMarket is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
mySuperMarket is a funded company, having raised a total of $23.4M across 3 funding rounds to date.
As of Dec 31, 2018, the latest employee count at mySuperMarket is 8.
Annual revenue of mySuperMarket is $208.06K as on Dec 31, 2009.
mySupermarket analyses the products in a shoppers trolley and suggests swapping some of the items for cheaper substitutes or alternate sizes that offer better value. In addition, it compares the entire price of the trolley between stores and allows the user to switch to another store at any time before transferring their trolley to their chosen store. It also allows users to place the order through their platform and delivery is done by the supermarket. mySupermarket has vast amounts of FMCG data that is collected on a daily basis and is organized in a user-friendly way, allowing brands to access the real-time market share, NPD pricing, and promotional data for free. In June 2015, mySupermarket launched SHOPS, an online marketplace for independent UK merchants. SHOPS stocks food, health and beauty items and gifts from more than 100 businesses.
mySuperMarket's top competitors include Cherrypick, ShopWell and Cooklist.
mySuperMarket has 4 investors. Key investors include WPP, Greylock Partners, Pitango, and 83NORTH.