About mySuperMarket
mySuperMarket is a company based in London (United Kingdom) founded in 2006 by Ofer Ber.. mySuperMarket has raised $23.4 million across 3 funding rounds from investors including WPP, Greylock Partners and Pitango. The company has 8 employees as of December 31, 2018. mySuperMarket operates in a competitive market with competitors including Byborre, Cooklist, Cherrypick, ShopWell and CozZo, among others.
- Headquarter London, United Kingdom
- Employees 8 as on 31 Dec, 2018
- Founders Ofer Ber
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Mysupermarket Limited
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Annual Revenue
$208.06 K (USD)0as on Dec 31, 2009
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Net Profit
$5.2 K (USD)502as on Dec 31, 2009
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EBITDA
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Total Equity Funding
$23.4 M (USD)
in 3 rounds
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Latest Funding Round
$10 M (USD), Series D
Apr 19, 2012
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Investors
WPP
& 3 more
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Employee Count
8
as on Dec 31, 2018
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Funding Insights of mySuperMarket
mySuperMarket has successfully raised a total of $23.4M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $10 million completed in April 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series D — $10.0M
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First Round
First Round
(07 May 2007)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2012 | Amount | Series D - mySuperMarket | Valuation |
investors |
|
| Oct, 2010 | Amount | Series C - mySuperMarket | Valuation | Greylock , Pitango | |
| May, 2007 | Amount | Series A - mySuperMarket | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in mySuperMarket
mySuperMarket has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include WPP, Greylock Partners and Pitango. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm specializing in early-stage tech investments and founder support.
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Founded Year | Domain | Location | |
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Venture capital investments in tech and healthtech sectors through dedicated funds.
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Founded Year | Domain | Location | |
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Tech-focused, stage-agnostic venture capital is provided by 83NORTH.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by mySuperMarket
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - mySuperMarket
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mysupermarket Comparisons
Competitors of mySuperMarket
mySuperMarket operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Byborre, Cooklist, Cherrypick, ShopWell and CozZo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online B2B platform offering e-commerce software suite for fashion businesses
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| domain | founded_year | HQ Location |
Cooklist is developed as a meal planning and grocery shopping app.
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| domain | founded_year | HQ Location |
Meal planning, grocery shopping, and recipe access are enabled online.
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| domain | founded_year | HQ Location |
Grocery list building app based on nutritional content
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| domain | founded_year | HQ Location |
Grocery expiry dates are tracked via a mobile app platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about mySuperMarket
When was mySuperMarket founded?
mySuperMarket was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Where is mySuperMarket located?
mySuperMarket is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is mySuperMarket a funded company?
mySuperMarket is a funded company, having raised a total of $23.4M across 3 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on May 07, 2007.
How many employees does mySuperMarket have?
As of Dec 31, 2018, the latest employee count at mySuperMarket is 8.
What is the annual revenue of mySuperMarket?
Annual revenue of mySuperMarket is $208.06K as on Dec 31, 2009.
What does mySuperMarket do?
mySupermarket analyses the products in a shoppers trolley and suggests swapping some of the items for cheaper substitutes or alternate sizes that offer better value. In addition, it compares the entire price of the trolley between stores and allows the user to switch to another store at any time before transferring their trolley to their chosen store. It also allows users to place the order through their platform and delivery is done by the supermarket. mySupermarket has vast amounts of FMCG data that is collected on a daily basis and is organized in a user-friendly way, allowing brands to access the real-time market share, NPD pricing, and promotional data for free. In June 2015, mySupermarket launched SHOPS, an online marketplace for independent UK merchants. SHOPS stocks food, health and beauty items and gifts from more than 100 businesses.
Who are the top competitors of mySuperMarket?
mySuperMarket's top competitors include Cherrypick, ShopWell and Cooklist.
Who are mySuperMarket's investors?
mySuperMarket has 4 investors. Key investors include WPP, Greylock Partners, Pitango, and 83NORTH.