About ShopWell
ShopWell is a Retail company based in Redwood City (United States) founded in 2008, and was acquired by Innit in February 2017. Grocery list building app based on nutritional content. ShopWell has raised $11.69 million across 7 funding rounds from investors including Innit, IDEO and Finistere Ventures. The company was acqui-hired. Its focus areas include Food and Agriculture Tech, Online Grocery, Shopping Assistant and Suite.
Company details
ShopWell was founded in 2008 and is based in Redwood City, United States. The platform functions in the health technology sector, where barcodes on food items are scanned to access nutritional details. Suitability for individual dietary needs is assessed, and recommendations for foods are provided. Grocery lists are then generated based on this analysis. Certification from Registered Dietitians is held, along with status as a USDA Community Partner.
- Headquarters Redwood City, United States
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website shopwell.com
- Social LinkedIn X Facebook
- Acquired by Innit (Feb 2017)
Funding Insights of ShopWell
ShopWell has successfully raised a total of $11.69M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $3.4 million completed in October 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.69M
- Total Rounds 7
- Last Round Series C — $3.4M
- First Round $2.9M
(Feb 2010)
- Investors Count 7
All 7 funding rounds of ShopWell with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2015 | $3.4M | Series C | – | Finistere Ventures | |
| Nov 2012 | $838,878 | Seed | – | – | – |
| Sep 2012 | $324,000 | Seed | – | – | – |
| Jun 2012 | $400,000 | Seed | – | – | – |
| Jul 2011 | $2.78M | Seed | – | – | – |
| Sep 2010 | $1.05M | Seed | – | New Venture Partners, IDEO | – |
| Feb 2010 | $2.9M | Seed | – | IDEO, New Venture Partners | – |
8 investors in total: 8 institutional.
Investors in ShopWell
ShopWell has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Innit, IDEO and Finistere Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| finistere.com | ||||
Early-stage US tech investments are made by Fairhaven Capital. | fairhavencapital.com | Cambridge, United States | ||
Venture capital investments are directed toward Germany and the US. | munichvp.com | Munich, Germany | ||
Stage agnostic venture capital firm | s2gventures.com | Chicago, United States | ||
Seed and early-stage investments are made in US tech companies. | ataventures.com | San Francisco, United States | ||
Seed-to-growth investments are made in US and Europe. | nvpllc.com | New Providence, United States | ||
Human-centered design and innovation consulting is provided to organizations. | 1991 | ideo.com | Palo Alto, United States | |
Personalized meal recipes are provided via an AI-driven platform. | 2013 | innit.com | San Francisco, United States |
Investor details for ShopWell
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of ShopWell
4 dated milestones of ShopWell across 9 years, from founding to its latest funding, stage changes and deals.
- Founded ShopWell is founded.
- Funding First funding round of $2.9M.
- Funding Latest funding round, Series C, of $3.4M.
- Exit Acquired by Innit.
Web traffic of ShopWell
Websites that share an audience with ShopWell (shopwell.com).
Websites whose visitors overlap most with ShopWell. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fooducate.com | 100% | 187.3K | #267,071 | View details | |
| foodfacts.com | 97% | View details | |||
disruptit.com | disruptit.com | 90% | – | ||
grocerydirect.com | grocerydirect.com | 89% | – | ||
| foodtown.com | 86% | #114,511 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for ShopWell
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as ShopWell (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Frequently Asked Questions about ShopWell
ShopWell was founded in 2008 and raised its 1st funding round 2 years after it was founded.
ShopWell is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
ShopWell is a funded company, having raised a total of $11.69M across 7 funding rounds to date. The company's 1st funding round was a Seed of $2.9M, raised on Feb 2010.
ShopWell was founded in 2008 and is based in Redwood City, United States. The platform functions in the health technology sector, where barcodes on food items are scanned to access nutritional details. Suitability for individual dietary needs is assessed, and recommendations for foods are provided. Grocery lists are then generated based on this analysis. Certification from Registered Dietitians is held, along with status as a USDA Community Partner.
ShopWell has 8 investors. Key investors include Innit, IDEO, Finistere Ventures, Fairhaven Capital, and Munich Venture Partners.
Yes. ShopWell was acquired by Innit in February 2017.