MyTraffic

Paris, France Founded: 2015 • Age: 11 yrs
Cloud-based traffic data for commercial sites is analyzed and mapped.
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About MyTraffic

MyTraffic is a company based in Paris (France) founded in 2015 by Gautier Machelon and Claire Bucher.. MyTraffic has raised $40.96 million across 3 funding rounds from investors including AXA Venture Partners, Nauta Capital and Alven. MyTraffic has completed 1 acquisition, including Geoblink. MyTraffic offers products and services including Geoblink, SmartMonitor, CityManager, EVConnect, and AudienceLabs. MyTraffic operates in a competitive market with competitors including Trimble, Orbital Insight, CARTO, SatSure and PlanetRisk, among others.

  • Headquarter Paris, France
  • Founders Gautier Machelon, Claire Bucher
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Cloud, Data & Analytics Infrastructure
Technology → Geospatial, Imaging & Sensing Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $40.96 M (USD)

    in 3 rounds

  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of MyTraffic

MyTraffic offers a comprehensive portfolio of products and services, including Geoblink, SmartMonitor, CityManager, EVConnect, and AudienceLabs. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enhances store performance and network expansion decisions.

Transforms centers by analyzing visitor data and footfall.

Optimizes city infrastructure with traffic and event data.

Supports charging point operators in location selection.

Reconciles digital ads with in-store visits effectively.

Provides high-quality data for business strategy needs.

Funding Insights of MyTraffic

MyTraffic has successfully raised a total of $40.96M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round
  • First Round

    (23 Sep 2021)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2024 Amount Seed - MyTraffic Valuation

investors

Sep, 2022 Amount Series B - MyTraffic Valuation AXA Venture Partners
Sep, 2021 Amount Series A - MyTraffic Valuation Alven
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in MyTraffic

MyTraffic has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include AXA Venture Partners, Nauta Capital and Alven. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital firm focused on B2B SaaS solutions, enterprise tech, and deeptech applications
Founded Year Domain Location
Seed and early-stage investments are focused on French tech firms.
Founded Year Domain Location
Early-stage investments are targeted by Alven, a venture capital firm.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by MyTraffic

MyTraffic has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Geoblink. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Location intelligence is delivered via a SaaS geospatial BI platform.
2015
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - MyTraffic

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Mytraffic Comparisons

Employees
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Competitors of MyTraffic

MyTraffic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Trimble, Orbital Insight, CARTO, SatSure and PlanetRisk, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based positioning solutions are offered for industrial sectors.
domain founded_year HQ Location
Geospatial data is analyzed from satellite imagery for enterprise insights.
domain founded_year HQ Location
Cloud based integrated solutons for software development
domain founded_year HQ Location
Geospatial data analytics are powered by AI for business insights.
domain founded_year HQ Location
Risk and opportunity analysis is conducted for businesses globally.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Mytraffic

Frequently Asked Questions about MyTraffic

When was MyTraffic founded?

MyTraffic was founded in 2015 and raised its 1st funding round 6 years after it was founded.

Where is MyTraffic located?

MyTraffic is headquartered in Paris, France.

Who is the current CEO of MyTraffic?

Philippe-Amaury Gusse is the current CEO of MyTraffic.

Is MyTraffic a funded company?

MyTraffic is a funded company, having raised a total of $40.96M across 3 funding rounds to date. The company's 1st funding round was a Series A of $11.72M, raised on Sep 23, 2021.

What does MyTraffic do?

Founded in 2015 in Paris, France, MyTraffic operates in the market intelligence sector. Cloud-based solutions are provided to enable specification of commercial locations for retrieval of traffic-related data. Pedestrian flow maps are generated for analysis by real estate investors and agents. Store performance is evaluated, and targeted locations are identified through these tools, supporting decisions in commercial real estate.

Who are the top competitors of MyTraffic?

MyTraffic's top competitors include Trimble, Orbital Insight and Placer.

What products or services does MyTraffic offer?

MyTraffic offers Geoblink, SmartMonitor, CityManager, EVConnect, and 2 more products and services.

How many acquisitions has MyTraffic made?

MyTraffic has made 1 acquisition, including Geoblink.

Who are MyTraffic's investors?

MyTraffic has 4 investors. Key investors include AXA Venture Partners, Nauta Capital, Alven, and Kernel Fund.

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