About Naked
Naked is a company based in Johannesburg (South Africa) founded in 2016 by Alex Thomson, Ernest North, and Sumarie Greybe. It operates as a Subscription Services, and FinTech. Naked has raised $69.76 million across 5 funding rounds from investors including International Finance Corporation, Naspers and European Development Finance Institutions. Naked offers products and services including Car Insurance, Home Insurance, and Single Item Insurance. Naked operates in a competitive market with competitors including Webfleet, Ctrack, MiWay Blink, Omoove and Axon Telematics, among others.
- Headquarter Johannesburg, South Africa
- Founders Alex Thomson, Ernest North, Sumarie Greybe
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Sectors
Transportation, Automotive & LogisticsFinancial Services
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Email
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Phone
*********
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Website
*********
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Social
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- Legal Name Naked Financial Technology Pty Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$69.76 M (USD)
in 5 rounds
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Latest Funding Round
$38 M (USD), Series B
Jan 21, 2025
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Investors
International Finance Corporation
& 6 more
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Employee Count
Employee Count
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Products & Services of Naked
Naked offers a comprehensive portfolio of products and services, including Car Insurance, Home Insurance, and Single Item Insurance. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Car insurance is provided at affordable monthly rates.
Home insurance is offered starting from low premiums.
Single item insurance is available for personal belongings.
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Funding Insights of Naked
Naked has successfully raised a total of $69.76M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $38 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $38.0M
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First Round
First Round
(26 Oct 2017)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2025 | Amount | Series B - Naked | Valuation | BlueOrchard | |
| Feb, 2023 | Amount | Series B - Naked | Valuation | IFC | |
| Aug, 2021 | Amount | Series A - Naked | Valuation | Naspers |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Naked
Naked has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include International Finance Corporation, Naspers and European Development Finance Institutions. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Debt and equity investments are managed by this private fund.
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Founded Year | Domain | Location | |
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IFC is focused on private sector development in emerging markets.
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Founded Year | Domain | Location | |
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Private equity firm focused on growth equities
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Naked
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Naked
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Naked Comparisons
Competitors of Naked
Naked operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Webfleet, Ctrack, MiWay Blink, Omoove and Axon Telematics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provides cloud-based fleet management software solutions.
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| domain | founded_year | HQ Location |
Provider of fleet management products and solutions for the insurance sector
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| domain | founded_year | HQ Location |
Delivers app-based car insurance and claim solutions tailored for individuals.
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| domain | founded_year | HQ Location |
Telematics services for insurance, fleet management, and automotive industries.
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| domain | founded_year | HQ Location |
Transforms complex data into analytics for insurers and automotive businesses worldwide.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Naked
Frequently Asked Questions about Naked
When was Naked founded?
Naked was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Where is Naked located?
Naked is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.
Is Naked a funded company?
Naked is a funded company, having raised a total of $69.76M across 5 funding rounds to date. The company's 1st funding round was a Series A of $11.13M, raised on Oct 26, 2017.
What does Naked do?
Naked is engaged in offering 100 digital insurance services for cars, homes, and single items in South Africa. The company leverages AI and technology to reduce operational costs, enabling lower premiums for customers. Policies are managed through a user-friendly app, ensuring a seamless experience for quotes, claims, and policy management. Additionally, surplus premiums are donated to causes chosen by customers under the Naked Difference initiative, reflecting a community-focused approach in the insurance sector.
Who are the top competitors of Naked?
Naked's top competitors include Ctrack, Webfleet and MiWay Blink.
What products or services does Naked offer?
Naked offers Car Insurance, Home Insurance, and Single Item Insurance.
Who are Naked's investors?
Naked has 7 investors. Key investors include International Finance Corporation, Naspers, European Development Finance Institutions, Hollard, and BlueOrchard.