Naturade
About Naturade
Naturade is a company based in Irvine (United States) founded in 1926 was acquired by Shanghai Beautiful Pastoral Beauty Development in March 2024.. Naturade offers products and services including Weight Loss Shake, Meal Replacement, Protein and Greens Powder, Plant-based Protein Powder, and Colostrum. Naturade operates in a competitive market with competitors including ALOHA, RXBAR, Zurvita, Ultima Replenisher and MTN OPS, among others.
- Headquarter Irvine, United States
- Stage Public
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Prevention Llc
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$1.2 M (USD), Post-IPO
Nov 13, 2007
- Investors
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Employee Count
Employee Count
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Acquired by
Shanghai Beautiful Pastoral Beauty Development
(Mar 27, 2024)
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Products & Services of Naturade
Naturade offers a comprehensive portfolio of products and services, including Weight Loss Shake, Meal Replacement, Protein and Greens Powder, Plant-based Protein Powder, and Colostrum. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Shake for supporting weight management and healthy eating.
Product to replace meals and aid daily nutrition.
Powder for muscle recovery and overall wellness.
Plant-based option for protein intake and energy.
Supplement to enhance immunity and gut health.
Funding Insights of Naturade
- Total Funding Total Funding
- Total Rounds 2
- Last Round Post-IPO — $1.2M
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Nov, 2007 | Amount | Post-IPO - Naturade | Valuation |
investors |
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| Dec, 1997 | Amount | Post-IPO - Naturade | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Naturade
Naturade has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Shanghai Beautiful Pastoral Beauty Development and Redux Holdings. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Provider of asset management services
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Founded Year | Domain | Location | |
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Beauty and health care services are provided in Shanghai.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Naturade
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Naturade
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Naturade Comparisons
Competitors of Naturade
Naturade operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ALOHA, RXBAR, Zurvita, Ultima Replenisher and MTN OPS, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Brand of nutrition supplements
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| domain | founded_year | HQ Location |
Protein bars are manufactured and sold as meal replacements.
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| domain | founded_year | HQ Location |
Plant-based nutritional supplements and meal solutions are provided by Zurvita.
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| domain | founded_year | HQ Location |
Electrolyte powders and hydration packets are manufactured for daily replenishment.
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| domain | founded_year | HQ Location |
Supplements and nutrition products are offered via an online platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Naturade
Frequently Asked Questions about Naturade
When was Naturade founded?
Naturade was founded in 1926 and raised its 1st funding round 71 years after it was founded.
Where is Naturade located?
Naturade is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
What does Naturade do?
Founded in 1926 and based in Irvine, United States, Naturade operates in the technology sector, delivering solutions for digital transformation. Services include web application development, API integration, ERP and CRM systems, e-commerce platforms, and mobile applications. Tailored offerings extend to healthcare, manufacturing, and retail sectors, alongside business process re-engineering and asset tracking. Projects employ selected technology stacks to support delivery timelines.
Who are the top competitors of Naturade?
Naturade's top competitors include RXBAR, Zurvita and Ultima Replenisher.
What products or services does Naturade offer?
Naturade offers Weight Loss Shake, Meal Replacement, Protein and Greens Powder, Plant-based Protein Powder, and Colostrum.
Who are Naturade's investors?
Naturade has 2 investors. Key investors include Shanghai Beautiful Pastoral Beauty Development, and Redux Holdings.
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