About RXBAR
RXBAR is a company based in Chicago (United States) founded in 2012 was acquired by Kellogg in October 2017.. RXBAR has raised $825 thousand across 1 funding round from investors including Kellogg. RXBAR offers products and services including Protein Bars, Nut Butter & Oat, Mini Protein Bars, and Variety Packs. RXBAR operates in a competitive market with competitors including Plix, ALOHA, MTN OPS, VidaFuel and Nutiva, among others.
- Headquarter Chicago, United States
-
Sectors
Consumer
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Insurgent Brands
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of RXBAR
RXBAR offers a comprehensive portfolio of products and services, including Protein Bars, Nut Butter & Oat, Mini Protein Bars, and Variety Packs. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Protein-rich bars made from nuts and egg whites for healthy eating.
Nut-based spreads and oat products for simple nutrition.
Compact bars with natural ingredients for on-the-go snacking.
Assorted snack collections for diverse healthy options.
Unlock access to complete
Funding Insights of RXBAR
RXBAR has successfully raised a total of $825K through 1 strategic funding round. The most recent funding activity was a Seed round of $825 thousand completed in April 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $825,000
-
First Round
First Round
(18 Apr 2016)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2016 | Amount | Seed - RXBAR | Valuation |
investors |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in RXBAR
RXBAR has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Kellogg. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
-
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by RXBAR
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - RXBAR
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rxbar Comparisons
Competitors of RXBAR
RXBAR operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Plix, ALOHA, MTN OPS, VidaFuel and Nutiva, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Nutritional supplements are offered online by Plix using plant-based ingredients.
|
|
| domain | founded_year | HQ Location |
Brand of nutrition supplements
|
|
| domain | founded_year | HQ Location |
Supplements and nutrition products are offered via an online platform.
|
|
| domain | founded_year | HQ Location |
Internet first brand of protein drinks
|
|
| domain | founded_year | HQ Location |
Organic superfoods
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Rxbar
Frequently Asked Questions about RXBAR
When was RXBAR founded?
RXBAR was founded in 2012 and raised its 1st funding round 4 years after it was founded.
Where is RXBAR located?
RXBAR is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Is RXBAR a funded company?
RXBAR is a funded company, having raised a total of $825K across 1 funding round to date. The company's 1st funding round was a Seed of $825K, raised on Apr 18, 2016.
What does RXBAR do?
Founded in 2012 in Chicago, United States, RXBAR operates in the food sector, focusing on protein bars. These bars are produced with natural ingredients including egg whites, fruits, and nuts, and are offered in nine variants. Sales occur through an online platform at rxbar.com, where individual orders and subscriptions are available; a box of 12 bars is priced at 25. Wholesale distribution is provided to offline retailers.
What products or services does RXBAR offer?
RXBAR offers Protein Bars, Nut Butter & Oat, Mini Protein Bars, and Variety Packs.
Who are RXBAR's investors?
RXBAR has 1 investor. Key investors include Kellogg.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.