About Nature's Way
Nature's Way is a Healthcare company based in United States founded in 1969. Natures Way is recognized for producing herbal supplements and wellness products. It operates on a Direct-to-Consumer (D2C) and Subscription Services model. Nature's Way has completed 3 acquisitions, including Ascenta Health, Baze and Enzymatic Therapy. Nature's Way offers products and services including Sambucus Ultra Immune Juicy Burst, Alive! Multivitamins, Joint Movement Glucosamine, Pearls Probiotics, and Umcka Cold Relief. Its focus areas include Dietary Supplements, Herbal Supplements and Vitamins & Minerals. Its legal entity is Nature's Way Brands, LLC. Its competitors include SmartyPants Vitamins and Create Wellness; 2 of its 2 listed competitors have raised funding.
Company details
Natures Way is engaged in the development and distribution of dietary supplements, including herbal products, multivitamins, probiotics, and immune support solutions. Since its establishment in 1969, the company has focused on wellness rooted in nature, offering a wide range of products tailored to various health interests such as immune health, digestive support, and joint health. Products are crafted to meet diverse consumer needs across sectors like mens health, womens health, and childrens wellness. Innovation and tradition are combined to ensure quality in solutions provided for cold and flu relief, energy support, and overall vitality.
- Headquarters United States
- SectorsHealthcare
- Phone•••• ••••
- Website naturesway.com
- Social X Facebook Instagram
- Legal Name Nature's Way Brands, Llc
- Investments & AcquisitionsAscenta Health
& 2 more
Products & Services of Nature's Way
Nature's Way offers a comprehensive portfolio of products and services, including Sambucus Ultra Immune Juicy Burst, Alive! Multivitamins, Joint Movement Glucosamine, Pearls Probiotics, and Umcka Cold Relief.
Elderberry chews are provided for family immune support.
Tailored multivitamins are offered for various age groups.
Glucosamine supplements are formulated for joint movement support.
Probiotic pearls are designed for digestive health support.
Cold relief products are made to reduce symptoms.
People of Nature's Way
131 people are tracked at Nature's Way (32 in leadership, 99 in team).
| Name | Role | Group |
|---|---|---|
Rajiv Gupta | CEO | Leadership |
Brenda van Goethem | Director Of Regulatory Compliance & Change Management | Leadership |
Chris Fredrick | Director Of Plant Operations | Leadership |
Dustin Demmin | VP Of IT Solutions And Services | Leadership |
Ken Dale | Director Of Human Resources | Leadership |
Tara Falsani | Vice President--legal And Human Resources, General Counsel And Secretary | Leadership |
Cpsm Amy Albrecht | Director Of Supplier Performance & Development | Leadership |
Christine Greer | Vice President Of Supply Chain | Leadership |
Nicole Polarek | EVP And Chief Operating Officer | Leadership |
Klaus Uedelhofen | Senior Vice President | Leadership |
Don Sweat | Sr Director Of Sales Strategy | Leadership |
Richard Sharpee | VP Technical Operations | Leadership |
Guido Floerchinger | Vice President International Marketing And Sales | Leadership |
Caitlin O'Day | Director Of Ecommerce Sales & Retail Media | Leadership |
Darci Reece | Sr. Director Of HR - Org Development & Design | Leadership |
Sara Mornard | Talent Acquisition Partner | Leadership |
Carolyn Gugger Ph.D., Rd | Senior Director Of Scientific Affairs | Leadership |
Sarah Rothmeier | Director Of S&op | Leadership |
Travis Borchardt | Vice President Of Regulatory Affairs And Qc/qa | Leadership |
Amy Martin | Director Of Human Resources | Leadership |
111 more people are available in the full profile.
Complete people profiles for Nature's Way
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Investments & Acquisitions by Nature's Way
Nature's Way has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Ascenta Health, Baze and Enzymatic Therapy.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Personalized vitamin supplements are provided based on biochemical tests. | baze.com | Berlin, Germany | 2014 | Feb 2021 | •••• | |
Natural health supplements are developed and marketed by Ascenta Health. | ascentahealth.com | Dartmouth, United Kingdom | 2003 | May 2015 | •••• | |
Vitamins, dietary supplements, and natural medicines are manufactured. | enzymatictherapy.com | Green Bay, United States | 1999 | Oct 2008 | •••• |
Complete acquisition details for Natures Way
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Timeline of Nature's Way
4 dated milestones of Nature's Way across 52 years, from founding to its latest funding, stage changes and deals.
- Founded Nature's Way is founded.
- Acquisition Acquires Enzymatic Therapy.
- Acquisition Acquires Ascenta Health.
- Acquisition Acquires Baze.
Competitors of Nature's Way
Nature's Way has 2 listed competitors in our database, 2 of them funded. They include SmartyPants Vitamins and Create Wellness.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| smartypantsvitamins.com | 2011 | Los Angeles, United States | $24.39M | 80 | Manufacturer & distributor of nutrition based gummy | |
| trycreate.co | 2022 | Chapel Hill, United States | $7.33M | Creatine monohydrate gummies are provided for muscle performance support. |
Detailed competitors of Natures Way
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Web traffic of Nature's Way
Websites that share an audience with Nature's Way (naturesway.com).
Websites whose visitors overlap most with Nature's Way. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| weider.com | 100% | 13.1K | #1,280,277 | View details | |
| enzymatictherapy.com | 97% | View details | |||
| schiffvitamins.com | 93% | 81.5K | #426,613 | View details | |
| zarbees.com | 92% | 73K | #541,866 | View details | |
| healthycell.com | 91% | 87.8K | #435,405 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 33 similar websites and full traffic analytics for Nature's Way
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- 33 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Alternative Medicine Products
3 companies that operate in the same segment as Nature's Way (Alternative Medicine Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Pharmaceutical therapies for smell and taste loss are developed. | 2014 | Washington, District Of Columbia, United States | USD 25.88 M | |||
Homeopathic medicines are supplied and distributed by Boiron worldwide. | 1932 | Newtown Square, Pennsylvania, United States | ||||
Manufacturer of herbal medicines | 2009 | Wilmington, Delaware, United States | USD 2.16 M |
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Related news about Nature's Way
Complete news archive for Natures Way
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Frequently Asked Questions about Nature's Way
Nature's Way was founded in 1969.
Nature's Way is headquartered in United States.
Natures Way is engaged in the development and distribution of dietary supplements, including herbal products, multivitamins, probiotics, and immune support solutions. Since its establishment in 1969, the company has focused on wellness rooted in nature, offering a wide range of products tailored to various health interests such as immune health, digestive support, and joint health. Products are crafted to meet diverse consumer needs across sectors like mens health, womens health, and childrens wellness. Innovation and tradition are combined to ensure quality in solutions provided for cold and flu relief, energy support, and overall vitality.
Nature's Way's top competitors include SmartyPants Vitamins and Create Wellness.
Nature's Way offers Sambucus Ultra Immune Juicy Burst, Alive! Multivitamins, Joint Movement Glucosamine, Pearls Probiotics, and Umcka Cold Relief.
Nature's Way has made 3 acquisitions, including Ascenta Health, Baze, and Enzymatic Therapy.
Nature's Way operates through Nature's Way Brands, Llc.