About NEIWAI
NEIWAI is a company based in Shanghai (China) founded in 2012 by Xiaolu Liu. NEIWAI has raised $141.03 million across 6 funding rounds from investors including The Carlyle Group, Qiming Venture Partners and Vertex Ventures. NEIWAI offers products and services including Barely Zero Bras, Barely Zero Underwear, Barely Zero Biker Shorts, Barely Zero Fixed Cup Wavy Bra, and Barely Zero Mid Waist Brief. NEIWAI operates in a competitive market with competitors including Naked Brands, La Miu, Cosmo-Lady, Aimer Lingerie and Shenzhen Meitu Technology, among others.
- Headquarter Shanghai, China
- Founders Xiaolu Liu
- SectorsRetail
- Email••••••••
- Website neiwai.life
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Neiwai Us Inc.
- Total Equity Funding$141.03M (USD)
in 6 rounds
- Latest Funding Round$100M (USD), Series D
Jul 2021
- InvestorsThe Carlyle Group
& 4 more
Products & Services of NEIWAI
NEIWAI offers a comprehensive portfolio of products and services, including Barely Zero Bras, Barely Zero Underwear, Barely Zero Biker Shorts, Barely Zero Fixed Cup Wavy Bra, and Barely Zero Mid Waist Brief.
Comfortable bras for everyday wear and support
Soft underwear designed for all-day comfort
Versatile shorts for casual and active use
Bras with fixed cups for enhanced fit
Underwear briefs offering mid-waist support
Apps and channels of NEIWAI
its YouTube channel NEIWAI has 618 subscribers.
Funding Insights of NEIWAI
NEIWAI has successfully raised a total of $141.03M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $100 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $141.03M
- Total Rounds 6
- Last Round Series D — $100M
- First Round $1.4M
(Apr 2015)
- Investors Count 5
All 6 funding rounds of NEIWAI with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $100M | Series D | – | The Carlyle Group | |
| Oct 2019 | $21.23M | Series C | – | Qiming Venture Partners | – |
| Apr 2018 | $8.5M | Series B | – | – | – |
| Nov 2017 | $9.9M | Series B | – | Vertex Ventures | |
| Nov 2016 | – | Series A | – | QF Capital, Zhen Fund | – |
| Apr 2015 | $1.4M | Seed | – | Zhen Fund | – |
5 investors in total: 5 institutional.
Investors in NEIWAI
NEIWAI has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include The Carlyle Group, Qiming Venture Partners and Vertex Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are directed toward multiple sectors. | 2006 | qimingvc.com | Shanghai, China | |
Private equity investments are directed toward multiple sectors. | 1986 | carlyle.com | - | |
- | – | vertexventures.cn | - | |
Tech & Offline focused Seed stage VC Firm investing primarily in Asia and the US | – | zhenfund.com | Beijing, China | |
An online platform for trading and brokerage of various assets. | 2013 | qfcap.ru | Russia |
Investor details for NEIWAI
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of NEIWAI
15 people are tracked at NEIWAI (4 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Xiaolu Liu | Founder | Leadership |
Maggie Chang | Senior Director HR | Leadership |
vivian zhou | Senior Product Director | Leadership |
Shanshan Bai | Head Designer | Leadership |
Yuxi Jiang | Senior designer | Team |
Greeny Song | HR | Team |
Judy D. | Customer Experience | Team |
SHIZHENG (Maggie) Li | Customer Experience Manager | Team |
Menglu Yao | Ecommerce Manager | Team |
Yiting Wu | PR & Partnership Manager | Team |
nono xu | Buying Manager | Team |
Marguerite Sun | Senior Manager of E-Commerce | Team |
YunFei（Ufay） Gu | Activewear Designer | Team |
Chengcheng Huang | Project Manager | Team |
Tingke Xue | Marketing Executive | Team |
Complete people profiles for NEIWAI
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Timeline of NEIWAI
3 dated milestones of NEIWAI across 9 years, from founding to its latest funding, stage changes and deals.
- Founded NEIWAI is founded.
- Funding First funding round of $1.4M.
- Funding Latest funding round, Series D, of $100.0M.
Competitors of NEIWAI
NEIWAI operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Naked Brands, La Miu, Cosmo-Lady, Aimer Lingerie and Shenzhen Meitu Technology, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nakedbrands.com | 2008 | New York, United States | – | – | Women's inner wear apparel is offered by Naked Brands. | |
| lamiu.com | 2008 | Beijing, China | $55M | – | Specializes in online private label lingerie products. | |
| cosmo-lady.com.hk | 1998 | Hong Kong, China | – | – | Innerwear for women and men is designed and marketed. | |
| aimer.com.cn | 1992 | Beijing, China | – | – | Intimate apparel is designed, manufactured, and distributed by Aimer Lingerie. | |
| naitangpai.com | 2015 | Guangzhou, China | – | – | Brand offering inner wear apparel for women | |
| jfbra.com | 2014 | Shenzhen, China | – | – | Private label retailer for lingerie + Community for women on lingerie | |
| atsugi.co.jp | 1947 | Ebina, Japan | – | – | Men's underwear, sleepwear, and loungewear are manufactured and distributed worldwide. | |
| ubras.com | 2016 | Haidian, China | – | – | Women's comfortable wireless bras and lingerie are offered by Ubras. |
Detailed competitors of NEIWAI
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of NEIWAI
The website of NEIWAI (neiwai.life) receives about 76.1K visits a month.
- Monthly visits76.1K
▼ 52.2% vs previous month
Websites whose visitors overlap most with NEIWAI. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| quince.com | 100% | 51.6M | #583 | View details | |
shop.beneunder.com | shop.beneunder.com | 97% | – | – | – |
| ongossamer.com | 94% | – | #1,395,952 | View details | |
boody.com | boody.com | 92% | – | #180,951 | – |
miseczki.com | miseczki.com | 91% | – | #662,671 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for NEIWAI
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Neiwai
Complete news archive for NEIWAI
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to NEIWAI
10 companies that operate in the same segment as NEIWAI (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about NEIWAI
NEIWAI was founded in 2012 and raised its 1st funding round 3 years after it was founded.
NEIWAI is headquartered in Shanghai, China.
NEIWAI is a funded company, having raised a total of $141.03M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1.4M, raised on Apr 2015.
NEIWAI was founded in 2012 by Xiaolu Liu in Shanghai, China, where it operates as a brand in the apparel sector. Focus is placed on lingerie products, with the companys domain registered as neiwai.life. Operations are centered in China, targeting consumers in the intimate apparel market. The brand maintains a presence in the fashion industry through design and distribution activities.
NEIWAI's top competitors include Naked Brands, Cosmo-Lady and Atsugi.
NEIWAI offers Barely Zero Bras, Barely Zero Underwear, Barely Zero Biker Shorts, Barely Zero Fixed Cup Wavy Bra, and Barely Zero Mid Waist Brief.
NEIWAI has 5 investors. Key investors include The Carlyle Group, Qiming Venture Partners, Vertex Ventures, QF Capital, and Zhen Fund.
NEIWAI operates through Neiwai Us Inc..