About New Oriental
New Oriental is a publicly listed company based in Beijing (China) founded in 2005 by Yu Minhong. It operates as a test preparation solutions are provided online for students. It operates on a Subscription Services and Pay-per-Use / Usage-Based model. New Oriental has raised $48.73 million across 1 funding round from investors including Tencent. Its chief executive is Sun Dongxu. Its website koolearn.com draws about 605 thousand monthly visits. New Oriental offers products and services including IELTS Preparation, TOEFL Preparation, θη (Postgraduate Entrance Exam) Preparation, and Language Courses. Its focus areas include Online Learning and Test Preparation. Its competitors include Unacademy, BYJU'S, Toppr, Toprankers and HLT and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
New Oriental is involved in delivering online educational services focused on test preparation and language learning. Various courses are offered, including IELTS, TOEFL, and postgraduate entrance exam preparation (考研), alongside language training in English, Japanese, Korean, and other languages. The company serves a wide range of students, from middle school to university level, as well as professionals seeking career advancement. Solutions are provided through live classes, recorded lectures, and personalized tutoring, catering to both domestic and international education needs in China.
- Headquarters Beijing, China
- Founders Yu Minhong
- Stage Public
- SectorsEducation
- Website category Science and Education · Education
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website koolearn.com
- Social LinkedIn
- Total Equity Funding$48.73M (USD)
in 1 rounds
- Latest Funding Round$48.73M (USD), Private Equity Round
Feb 2016
- Investors
Products & Services of New Oriental
New Oriental offers a comprehensive portfolio of products and services, including IELTS Preparation, TOEFL Preparation, 考研 (Postgraduate Entrance Exam) Preparation, and Language Courses.
Courses for IELTS preparation are offered to students.
TOEFL preparation courses are provided for university students.
Preparation for postgraduate entrance exams is facilitated online.
Various language courses are delivered for diverse learners.
Funding Insights of New Oriental
New Oriental has successfully raised a total of $48.73M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $48.73 million completed in February 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $48.73M
- Total Rounds 1
- Last Round Private Equity Round β $48.73M
- First Round $48.73M
(Feb 2016)
- Investors Count 1
All 1 funding rounds of New Oriental with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2016 | $48.73M | Private Equity Round | β | β |
1 investors in total: 1 institutional.
Investors in New Oriental
New Oriental has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Tencent.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Value-added internet, mobile, and telecom services are provided in China. | 1998 | tencent.com | Shenzhen, China |
Investor details for New Oriental
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of New Oriental
2 people are tracked at New Oriental (2 in leadership).
| Name | Role | Group |
|---|---|---|
Yu Minhong | Founder | Leadership |
Sun Dongxu | CEO | Leadership |
Complete people profiles for New Oriental
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of New Oriental
3 dated milestones of New Oriental across 14 years, from founding to its latest funding, stage changes and deals.
- Founded New Oriental is founded.
- Funding First funding round of $48.7M.
- IPO Lists on the stock exchange (IPO).
Competitors of New Oriental
New Oriental has 9 listed competitors in our database, 9 of them funded. They include Unacademy, BYJU'S, Toppr, Toprankers and HLT, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| unacademy.com | 2015 | Bengaluru, India | $880.17M | 1,894 | Online educational resources and courses for exam preparation are provided. | |
| byjus.com | 2011 | Bengaluru, India | $4.6B | 3 | Online learning programs for K-12 education are delivered. | |
| toppr.com | 2013 | Mumbai, India | $116.06M | – | Mobile and SaaS-based platform providing e-learning and test preparation platform for students | |
| toprankers.com | 2016 | Bhopal, India | $4.67M | 269 | Edtech organization that provides career discovery and preparation solutions to high school students | |
| builtbyhlt.com | 2012 | Iowa, United States | $20.26M | 10 | Mobile apps for exam preparation in various fields are provided. | |
| extramarks.com | 2007 | Noida, India | $25.15M | 4,714 | AI-powered education solutions for K-12 and exam preparation are delivered. | |
| fenbi.com | 2012 | Beijing, China | $391.5M | – | Preparation for various exams is enabled by Fenbi's mobile application. | |
| edurev.in | 2015 | Gurugram, India | $260,621 | – | Online marketplace for study material | |
| zhan.com | 2009 | Shanghai, China | $113M | – | Online courses for overseas university entrance exams are offered. |
Detailed competitors of New Oriental
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of New Oriental
The website of New Oriental (koolearn.com) receives about 605.1K visits a month and ranks #72,406 among all websites worldwide, #4,552 in Education.
- Monthly visits605.1K
▼ 10.6% vs previous month
- Unique visitors314.2K
per month
- Global rank#72,406
among all websites
- Category rank#4,552
Science and Education · Education
- Bounce rate49%
- Pages per visit3.3
- Average visit3 min 19 sec
- DevicesDesktop 60% Β· Mobile 40%
Websites whose visitors overlap most with New Oriental. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| xdf.cn | 100% | 1.6M | #20,579 | View details | |
| neworiental.org | 71% | 13.3K | #1,932,836 | View details | |
| chinaedu.com | 71% | – | – | View details | |
eol.cn | eol.cn | 69% | – | #89,829 | β |
| 51test.net | 67% | – | #144,661 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for New Oriental
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Test Preparation Platforms
10 companies that operate in the same segment as New Oriental (Test Preparation Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online educational resources and test preparation for exams are provided. | 2016 | Noida, Uttar Pradesh, India | USD 275 M | USD 415.66 M | 15,046 | |
An online platform for competitive exam preparation is provided. | 2016 | Gurugram, Haryana, India | USD 64.98 M | USD 15.59 M | – | |
Mobile and cloud-based resources for medical exams are delivered. | 2012 | Berlin, Berlin, Germany | USD 291.94 M | – | – | |
Mobile and SaaS-based platform providing e-learning and test preparation platform for students | 2013 | Mumbai, Maharashtra, India | USD 116.06 M | USD 12.77 M | – | |
Live interactive K-12 tutoring platform is provided online. | 2011 | Bengaluru, Karnataka, India | USD 341 M | USD 23.27 M | 972 | |
On-demand one-to-one tutoring is connected between students and tutors. | 2020 | Lewes, Delaware, United States | USD 23.26 M | USD 772.99 K | 126 | |
AI-based IT solutions for instructors are provided by Riiid. | 2014 | Mountain View, California, United States | USD 247.26 M | – | – | |
Testbook is recognized as a leading platform for government exam preparation in India. | 2014 | Gurugram, Haryana, India | USD 13.85 M | USD 3.34 M | 861 | |
Digital educational content and learning platform for students is provided. | 2019 | Dhaka, Bangladesh | USD 6.2 M | – | – | |
Live online tutoring and test prep platform is operated. | 2007 | St. Louis, Missouri, United States | USD 107 M | – | – |
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Related news about New Oriental
Complete news archive for New Oriental
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Frequently Asked Questions about New Oriental
New Oriental was founded in 2005 and raised its 1st funding round 11 years after it was founded.
New Oriental is headquartered in Beijing, China.
Sun Dongxu is the current CEO of New Oriental.
New Oriental is a funded company, having raised a total of $48.73M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $48.73M, raised on Feb 2016.
New Oriental is involved in delivering online educational services focused on test preparation and language learning. Various courses are offered, including IELTS, TOEFL, and postgraduate entrance exam preparation (θη ), alongside language training in English, Japanese, Korean, and other languages. The company serves a wide range of students, from middle school to university level, as well as professionals seeking career advancement. Solutions are provided through live classes, recorded lectures, and personalized tutoring, catering to both domestic and international education needs in China.
New Oriental offers IELTS Preparation, TOEFL Preparation, θη (Postgraduate Entrance Exam) Preparation, and Language Courses.
New Oriental has 1 investor. Key investors include Tencent.
The website of New Oriental receives about 605 thousand visits a month and ranks #72,406 among all websites worldwide.