About NewGen
NewGen is a Business Services company based in London (United Kingdom) founded in 2015 by Mike Craddock and Chris Parnell. Provider of marketing services. Its chief executive, as recorded, is Mike Craddock. Its website thenewgen.com draws about 16 thousand monthly visits. Its Indian entity Newgen Knowledge Works Private Limited reported revenue of ₹128 Cr. NewGen offers products and services including Social and Community Services, Influencer and Creator Services, Creative and Production Services, Data and Strategy Services, and Paid and Performance Services. Its focus areas include Marketing Services and Full Service Marketing Agency.
Company details
NewGen was founded in 2015 and is based in London, United Kingdom. Operations are focused on the marketing sector, where services such as social strategy, influencer marketing, paid media management, and event coordination are delivered. The company is led by co-founders Mike Craddock as CEO and Chris Parnell as CCO, supporting client needs in digital and experiential marketing areas.
- Headquarters London, United Kingdom
- Founders Mike Craddock, Chris Parnell
- SectorsBusiness Services
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website thenewgen.com
- Social LinkedIn X Instagram
- Legal Name Newgen Knowledge Works Private Limited
- Date of Incorporation 15 Sep, 2004
- Jurisdiction Chennai, Tamil Nadu, India
- Indian entity revenue₹128 Cr
FY 2015 · +5% YoY
- Indian entity net profit₹17.74 Cr
FY 2015 · 11% margin
- Indian entity EBITDA₹34.76 Cr
FY 2015 · 21% margin
- Investors
Associated legal entities of NewGen
NewGen operates through Newgen Knowledge Works Private Limited (amalgamated). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2015) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Newgen Knowledge Works Private Limited CIN U72400TN2004PTC054226 | Amalgamated | 15 Sep 2004 | Chennai, Tamil Nadu | ₹128 Cr | 5 | View details |
Products & Services of NewGen
NewGen offers a comprehensive portfolio of products and services, including Social and Community Services, Influencer and Creator Services, Creative and Production Services, Data and Strategy Services, and Paid and Performance Services.
Provides social media management and community building strategies
Facilitates collaborations between brands and creators for marketing
Delivers content production and innovative creative solutions
Offers data-driven strategies for social media performance
Manages paid media and performance optimization campaigns
Develops gaming-related strategies and innovative solutions
Funding Insights of NewGen
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of NewGen with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2024 | Seed | – | – |
1 investors in total: 1 institutional.
Investors in NewGen
NewGen has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include BGF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | bgf.co.uk | Belfast, United Kingdom |
Investor details for NewGen
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Newgen Knowledge Works Private Limited (NewGen)
Newgen Knowledge Works Private Limited is the primary company behind NewGen. The board of Newgen Knowledge Works Private Limited currently have 5 directors; the longest-serving is Girija Sudhakar Ram, appointed in 2004. 14 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Girija Sudhakar Ram DIN 02476306 | Director | 15 Sep 2004 | 22 yrs 1 mo | Newgen Knowledge Works Private Limited |
| Venkataraman Ram Prabhakar DIN 00905543 | Managing Director | 15 Sep 2004 | 22 yrs 1 mo | Newgen Knowledge Works Private Limited |
| Harihara Shankar DIN 00480487 | Director | 11 Aug 2014 | 12 yrs 2 mo | Newgen Knowledge Works Private Limited |
| Shankar Narayanan Madhava Menon DIN 00219212 | Director | 28 Nov 2014 | 11 yrs 10 mo | Newgen Knowledge Works Private Limited |
| Kapil Modi DIN 07055408 | Director | 09 Mar 2015 | 11 yrs 7 mo | Newgen Knowledge Works Private Limited |
People of NewGen
28 people are tracked at NewGen (12 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Mike Craddock | Co-Founder & CEO | Leadership |
Chris Parnell | Co-Founder & CCO | Leadership |
Emily Jones | Business Director | Leadership |
Ross Crump | President & Managing Partner | Leadership |
Hannah Josi | Associate Strategy Director | Leadership |
William Mollett | Talent And Campaign Director | Leadership |
Josh McCoy | Associate Partnerships Director | Leadership |
Katy Sumption | Executive Creative Director | Leadership |
Suzi Bibey | Business Director | Leadership |
Niall Carroll | Managing Partner - Head Of Agency EMEA | Leadership |
Mark Bellamy | Strategy Director | Leadership |
Kate Moore | Senior Operations Business Partner | Leadership |
Matty Dickens | Creative Producer | Team |
Rory Donald | Senior Influencer Executive | Team |
Alicia Pryzsieniak | Creative | Team |
Chadni Gurung | Influencer Manager | Team |
Barney Parsons | Senior Creative | Team |
Michael Brown | Junior Graphic Designer | Team |
Megan Roy | Design Lead | Team |
Irene Gómez Sánchez | Influencer Marketing Manager | Team |
8 more people are available in the full profile.
Complete people profiles for NewGen
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of NewGen
Figures of Newgen Knowledge Works Private Limited, the primary company behind NewGen, for FY 2015. Revenue was ₹128 Cr (+5% year on year). Net profit was ₹17.74 Cr (11% margin). EBITDA was ₹34.76 Cr (21% margin).
- ₹128 CrRevenue · FY 2015 · +5% YoY
- ₹17.74 CrNet profit · 11% margin
- ₹34.76 CrEBITDA · 21% margin
- ₹1.22 CrPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Newgen Knowledge Works Private Limited are on its company page.
Detailed financial statements for NewGen
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of NewGen
2 dated milestones of NewGen across 9 years, from founding to its latest funding, stage changes and deals.
- Founded NewGen is founded.
- Funding First funding round.
Web traffic of NewGen
The website of NewGen (thenewgen.com) receives about 16.3K visits a month and ranks #1,994,867 among all websites worldwide, #8,830 in Marketing and Advertising.
- Monthly visits16.3K
▲ 39.6% vs previous month
- Unique visitors4.3K
per month
- Global rank#1,994,867
among all websites
- Category rank#8,830
Business and Consumer Services · Marketing and Advertising
- Bounce rate31%
- Pages per visit2.0
- Average visit9 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with NewGen. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| eversanaintouch.com | 99% | 8.5K | #2,365,020 | View details | |
| iquanti.com | 97% | 7.8K | #2,504,274 | View details | |
| mosaic.com | 97% | 23.3K | #1,418,779 | View details | |
| inmarket.com | 92% | 316.4K | #132,968 | View details | |
| simulmedia.com | 90% | 36.7K | #982,913 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for NewGen
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- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Newgen
Complete news archive for NewGen
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- Full article archive
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Frequently Asked Questions about NewGen
NewGen was founded in 2015 and raised its 1st funding round 9 years after it was founded.
NewGen is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Mike Craddock is the CEO of NewGen, as recorded in our data. They have also founded this company.
The primary company behind NewGen, Newgen Knowledge Works Private Limited, reported revenue of ₹128 Cr for FY 2015, up 5% year on year.
NewGen was founded in 2015 and is based in London, United Kingdom. Operations are focused on the marketing sector, where services such as social strategy, influencer marketing, paid media management, and event coordination are delivered. The company is led by co-founders Mike Craddock as CEO and Chris Parnell as CCO, supporting client needs in digital and experiential marketing areas.
NewGen offers Social and Community Services, Influencer and Creator Services, Creative and Production Services, Data and Strategy Services, and 2 more products and services.
NewGen has 1 investor. Key investors include BGF.
NewGen operates through Newgen Knowledge Works Private Limited.
The legal entities of NewGen currently have 5 directors, including Girija Sudhakar Ram, Shankar Narayanan Madhava Menon, Harihara Shankar and others.