About NIANA
NIANA is a company based in Delhi (India) founded in 2011. It operates as a D2C. NIANA offers products and services including Soy Candles, Reed Diffusers, Sachets, Room Sprays, and Poofume. NIANA operates in a competitive market with competitors including Tara Global, Rad Living, Mineral Project, DOFT Candles and Yeast India Company, among others.
- Headquarter Delhi, India
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Sectors
Consumer
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Products & Services of NIANA
NIANA offers a comprehensive portfolio of products and services, including Soy Candles, Reed Diffusers, Sachets, Room Sprays, and Poofume. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Handcrafted candles offering luxurious scents for home environments.
Diffusers that release long-lasting aromas into living spaces.
Portable fragrance packets for drawers and closets.
Sprays that freshen rooms with various essential oil scents.
Toilet sprays that mask odors using citrus and musk blends.
Curated sets of fragrances for gifting and special occasions.
Funding Insights of NIANA
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by NIANA
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - NIANA
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Niana Comparisons
Competitors of NIANA
NIANA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tara Global, Rad Living, Mineral Project, DOFT Candles and Yeast India Company, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Offers handmade scented candles online for mood enhancement and home decor.
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| domain | founded_year | HQ Location |
Offers a brand of scented and soy wax candles for home enhancement.
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| domain | founded_year | HQ Location |
Offers a direct-to-consumer brand specializing in handcrafted scented candles.
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| domain | founded_year | HQ Location |
Sells handcrafted scented candles, diffusers, and fragrance products online.
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| domain | founded_year | HQ Location |
Offers multi-category handcrafted products.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about NIANA
When was NIANA founded?
NIANA was founded in 2011.
Where is NIANA located?
NIANA is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
What does NIANA do?
Niana is a company based in New Delhi, India, offering luxury home fragrances such as soy candles, reed diffusers, sachets, and room sprays. They operate an online shop with handcrafted products, providing discounts for bulk purchases and free shipping on all orders. Customers can explore various scents for home enhancement, including gift sets and bespoke collaborations, targeting individual consumers.
Who are the top competitors of NIANA?
NIANA's top competitors include Mineral Project, Tara Global and Rad Living.
What products or services does NIANA offer?
NIANA offers Soy Candles, Reed Diffusers, Sachets, Room Sprays, and 2 more products and services.