About NICHE-BEAUTY.COM
NICHE-BEAUTY.COM is a Healthcare company based in Hamburg (Germany) founded in 2008 by Sarah von Doetinchem and Laetitia von Hessen, and was acquired by Douglas in July 2019. Beauty and skincare products are retailed online by the company. Its website niche-beauty.com draws about 596 thousand monthly visits. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its legal entity is Niche-Beauty.COM GmbH. Its competitors include Flaconi, Parfumdreams and LUDWIG BECK.
Company details
NICHE BEAUTY is an online retailer offering beauty skincare products. The product catalog includes body care products, hair products, fragrances, makeup items, etc. Some of the brands associated with the company are Sunday Riley, Yeah, Sarah Champan many more. The company claims to offer free shipping over the purchase of a minimum amount.
- Headquarters Hamburg, Germany
- Founders Sarah von Doetinchem, Laetitia von Hessen
- Stage Acquired
- SectorsHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website niche-beauty.com/en-us
- Social LinkedIn Facebook Instagram
- Acquired by Douglas (Jul 2019)
- Legal Name Niche-Beauty.Com Gmbh
Apps and channels of NICHE-BEAUTY.COM
NICHE-BEAUTY.COM publishes 1 mobile app with over 1K+ downloads.
Investors in NICHE-BEAUTY.COM
NICHE-BEAUTY.COM has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Douglas.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Retailer offering wide array of perfumes | 1910 | douglas.de | Dusseldorf, Germany |
Investor details for NICHE-BEAUTY.COM
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People of NICHE-BEAUTY.COM
22 people are tracked at NICHE-BEAUTY.COM (9 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Sarah von Doetinchem | Founder & MD | Leadership |
Laetitia von Hessen | Founder & MD | Leadership |
Andreas Bechtolf | Managing Director | Leadership |
Susanne Weber-Euler | Creative Director | Leadership |
Anne Zimmermann | Managing Director | Leadership |
Caterina Colizzi | Director Buying | Leadership |
Laura Beth | Marketing & Brand Director | Leadership |
Viktoria Himmelreich | HR Business Partner & Project Manager | Leadership |
Emre Coskun | Director | Ecom, Operations & Finance | Leadership |
Marie Knauer | Category Lead Buying | Team |
Tanita Wall | Senior International Marketing Manager | Team |
Stella Sophie Brockstedt | Marketing & Brand Manager | Team |
Inga Raab | Marketing & Brand Manager | Team |
Anne-Sophie Lamprecht | Teamlead Brand Management (maternity Cover) | Team |
Kathrin Kaesemann | Senior Content & Social Media Manager | Team |
Kevin Merkel | Buying Manager | Team |
Maryam Firooz Pour | Finanzbuchhalterin | Team |
Katja Lips | Senior Copywriter | Team |
Nicola Ladstaetter | Buying Manager | Team |
Maike Dürbeck | Customer Relationship Manager | Team |
2 more people are available in the full profile.
Complete people profiles for NICHE-BEAUTY.COM
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Timeline of NICHE-BEAUTY.COM
2 dated milestones of NICHE-BEAUTY.COM across 11 years, from founding to its latest funding, stage changes and deals.
- Founded NICHE-BEAUTY.COM is founded.
- Exit Acquired by Douglas.
Competitors of NICHE-BEAUTY.COM
NICHE-BEAUTY.COM has 3 listed competitors in our database. They include Flaconi, Parfumdreams and LUDWIG BECK.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| flaconi.de | 2011 | Berlin, Germany | 377 | Premium perfumes, toiletries, and make-up are offered online across Europe. | ||
| parfumdreams.de | 2009 | Miltenberg, Germany | 385 | Personal care products including perfumes and cosmetics are retailed online. | ||
| ludwigbeck.de | 1861 | Munich, Germany | 441 | Retailer of beauty products, fashion apparel, accessories, and home goods |
Detailed competitors of NICHE-BEAUTY.COM
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Web traffic of NICHE-BEAUTY.COM
The website of NICHE-BEAUTY.COM (niche-beauty.com) receives about 596.5K visits a month and ranks #74,600 among all websites worldwide, #3,708 in Beauty and Cosmetics.
- Monthly visits596.5K
▲ 11.8% vs previous month
- Unique visitors250.2K
per month
- Global rank#74,600
among all websites
- Category rank#3,708
Lifestyle · Beauty and Cosmetics
- Bounce rate41%
- Pages per visit4.6
- Average visit2 min 11 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with NICHE-BEAUTY.COM. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
amazingy.com | amazingy.com | 100% | #1,126,206 | – | |
| nichebeautylab.com | 92% | 341.8K | #98,340 | View details | |
| douglas.de | 92% | 7.1M | #5,203 | View details | |
| flaconi.de | 90% | 3.9M | #8,032 | View details | |
lookfantastic.de | lookfantastic.de | 90% | #165,627 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for NICHE-BEAUTY.COM
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Related news about Niche-Beauty.Com
Complete news archive for NICHE-BEAUTY.COM
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Frequently Asked Questions about NICHE-BEAUTY.COM
NICHE-BEAUTY.COM was founded in 2008.
NICHE-BEAUTY.COM is headquartered in Hamburg, Germany. It is registered at Hamburg, Hamburg, Germany.
NICHE BEAUTY is an online retailer offering beauty skincare products. The product catalog includes body care products, hair products, fragrances, makeup items, etc. Some of the brands associated with the company are Sunday Riley, Yeah, Sarah Champan many more. The company claims to offer free shipping over the purchase of a minimum amount.
NICHE-BEAUTY.COM's top competitors include Flaconi, Parfumdreams and LUDWIG BECK.
NICHE-BEAUTY.COM has 1 investor. Key investors include Douglas.
NICHE-BEAUTY.COM operates through Niche-Beauty.Com Gmbh.
Yes. NICHE-BEAUTY.COM was acquired by Douglas in July 2019.
Yes. NICHE-BEAUTY.COM publishes Niche Beauty, with over 1,000 downloads.
The website of NICHE-BEAUTY.COM receives about 596 thousand visits a month and ranks #74,600 among all websites worldwide.