About Noetica
Noetica is a Financial Services company based in New York (United States) founded in 2022 by Yoni Sebag, Tom Effland, and Daniel Wertman, and was acquired by Thomson Reuters in February 2026. AI-powered benchmarking for corporate transaction terms is offered. Noetica has raised $28 million across 4 funding rounds from investors including Thomson Reuters, Lightspeed Venture Partners and Thomson Reuters Ventures. Its chief executive, as recorded, is Daniel Wertman. Its website noetica.ai draws about 15 thousand monthly visits. Noetica offers products and services including Knowledge Graph Platform and Deal Benchmarking Tool. Its focus areas include FinTech, Alternative Lending, Business Debt Management and Analytics. Its legal entity is MAX WIRELESS INC. Its competitors include Aktos and Equabli; 2 of its 2 listed competitors have raised funding.
Company details
Noetica was founded in 2022 and is headquartered in New York, United States. AI-driven benchmarking services for corporate debt, securities, and MA transaction terms are provided through a knowledge graph that aggregates and indexes real-time data. Insights into market-standard deal terms are delivered to support data-informed decisions in complex transactions. The platform was developed by professionals from leading law firms and incorporates proprietary AI with elevated security protocols.
- Headquarters New York, United States
- Founders Yoni Sebag, Tom Effland, Daniel Wertman
- Stage Acquired
- SectorsFinancial Services
- Email••••••••
- Website noetica.ai
- Social LinkedIn
- Acquired by Thomson Reuters (Feb 2026)
- Legal Name Max Wireless Inc.
- Total Equity Funding$28M (USD)
in 4 rounds
- Latest Funding Round$22M (USD), Series A
Oct 2024
- InvestorsThomson Reuters
& 7 more
- Acquired byThomson Reuters
(Feb 2026)
Products & Services of Noetica
Noetica offers a comprehensive portfolio of products and services, including Knowledge Graph Platform and Deal Benchmarking Tool.
Analyzes corporate transaction terms for data-driven deal decisions.
Provides real-time aggregation of M&A and debt terms for trend spotting.
Funding Insights of Noetica
Noetica has successfully raised a total of $28M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $22 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $28M
- Total Rounds 4
- Last Round Series A — $22M
- Investors Count 7
All 4 funding rounds of Noetica with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2024 | $22M | Series A | – | Lightspeed Venture Partners | |
| Dec 2023 | $6M | Seed | – | Lightspeed Venture Partners | – |
| Jun 2023 | Seed | – | Divide by Zero | – | |
| Jun 2022 | Seed | – | Bling Capital | – |
8 investors in total: 8 institutional.
Investors in Noetica
Noetica has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Thomson Reuters, Lightspeed Venture Partners and Thomson Reuters Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Early-stage enterprise technology companies are targeted for investment. | trventures.com | Toronto, Canada | ||
Seed funding and product council are provided for early-stage companies. | blingcap.com | San Francisco, United States | ||
Early-stage tech startups are funded by Flybridge Capital Partners. | flybridge.com | New York, United States | ||
Early-stage investments in AI-driven startups are provided by the firm. | companyventures.com | New York, United States | ||
Multiple sectors are invested in by the venture capital firm. | divideby.com | San Francisco, United States | ||
| legaltech.com | ||||
Cloud-based legal management and data services are provided for businesses. | 2008 | thomsonreuters.com | Toronto, Canada |
Investor details for Noetica
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Noetica
3 people are tracked at Noetica (3 in leadership).
| Name | Role | Group |
|---|---|---|
Yoni Sebag | Co-Founder | Leadership |
Tom Effland | Co-Founder | Leadership |
Daniel Wertman | Co-Founder & CEO | Leadership |
Complete people profiles for Noetica
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Noetica
4 dated milestones of Noetica across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Noetica is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $22.0M.
- Exit Acquired by Thomson Reuters.
Competitors of Noetica
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| getaktos.com | 2022 | New York, United States | $9.81M | Aktos is recognized as an AI-powered debt collection platform. | ||
| equabli.com | 2020 | Austin, United States | $5.35M | Provider of cloud-based debt collection and recovery solutions |
Detailed competitors of Noetica
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Noetica
The website of Noetica (noetica.ai) receives about 14.7K visits a month.
- Monthly visits14.7K
▲ 30.7% vs previous month
Top companies in Alternative Lending
3 companies that operate in the same segment as Noetica (Alternative Lending) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | 1,487 |
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Related news about Noetica
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Frequently Asked Questions about Noetica
Noetica was founded in 2022.
Noetica is headquartered in New York, United States. It is registered at New York, New York, United States.
Daniel Wertman is the CEO of Noetica, as recorded in our data. They have also founded this company.
Noetica is a funded company, having raised a total of $28M across 4 funding rounds to date.
Noetica was founded in 2022 and is headquartered in New York, United States. AI-driven benchmarking services for corporate debt, securities, and MA transaction terms are provided through a knowledge graph that aggregates and indexes real-time data. Insights into market-standard deal terms are delivered to support data-informed decisions in complex transactions. The platform was developed by professionals from leading law firms and incorporates proprietary AI with elevated security protocols.
Noetica offers Knowledge Graph Platform and Deal Benchmarking Tool.
Noetica has 8 investors. Key investors include Thomson Reuters, Lightspeed Venture Partners, Thomson Reuters Ventures, Bling Capital, and Flybridge Capital Partners.
Noetica operates through Max Wireless Inc..
Yes. Noetica was acquired by Thomson Reuters in February 2026.