About Nolo
Nolo is a Professional & Legal Services company based in Berkeley (United States) founded in 1971, and was acquired by Internet Brands in May 2011. Legal information is provided for consumers and small businesses. The company has 113 employees. Its website nolo.com draws about 1.1 million monthly visits. Nolo offers products and services including Quicken WillMaker, Legal Books, and Lawyer Directory. Its focus areas include Enterprise Applications, Legal Tech and Listing Platforms. Its legal entity is MH Sub I, LLC. Its competitors include Avvo, FindLaw and Best Lawyers; 1 of its 3 listed competitors has raised funding.
Company details
Founded in 1971 in Berkeley, United States, Nolo operates in the legal information sector. Books, textbooks, forms, and software are published on topics such as retirement, taxes, real estate, divorce, and business operations. Content on legal, financial, and regulatory matters is delivered through websites, print, and electronic formats. Materials covering human resources, intellectual property, family law, and small business management are also offered to consumers, small businesses, and nonprofits.
- Headquarters Berkeley, United States
- Employees 113
- Stage Acquired
- SectorsProfessional & Legal Services
- Website category Law and Government · Legal
- Website nolo.com
- Social LinkedIn
- Acquired by Internet Brands (May 2011)
- Legal Name Mh Sub I, Llc
- Investors
- Employee Count113
- Acquired byInternet Brands
(May 2011)
Products & Services of Nolo
Nolo offers a comprehensive portfolio of products and services, including Quicken WillMaker, Legal Books, and Lawyer Directory.
Tool for creating wills, trusts, and estate plans.
Books covering topics like business formation and divorce.
Platform to find and connect with attorneys.
Investors in Nolo
Nolo has secured backing from 1 investor. Prominent investors backing the company include Internet Brands.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Internet media and client services company | 1998 | internetbrands.com | El Segundo, United States |
Investor details for Nolo
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Verified entity values are shown only after access is granted.
People of Nolo
10 people are tracked at Nolo (2 in leadership, 8 in team); the tracked headcount is 113.
| Name | Role | Group |
|---|---|---|
Bob Dubow | CEO | Leadership |
Jaleh Doane | Director Of Production And Design | Leadership |
Dale Sophiea | Voice Talent | Team |
Shayan Mojtabavi | Software Quality Assurance Engineer | Team |
James Medina | Customer Support Representative | Team |
Michele Nelson | Production Coordinator | Team |
Susan Putney | Senior Graphic Designer | Team |
Maxine David | Customer Service Lead | Team |
Rebecca B. | Production Coordinator | Team |
Dan O'Brien | Regional Manager | Team |
Complete people profiles for Nolo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Nolo
2 dated milestones of Nolo across 40 years, from founding to its latest funding, stage changes and deals.
- Founded Nolo is founded.
- Exit Acquired by Internet Brands.
Competitors of Nolo
Nolo has 3 listed competitors in our database, 1 of them funded. They include Avvo, FindLaw and Best Lawyers.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| avvo.com | 2006 | Seattle, United States | $132M | 317 | Legal marketplace, lawyer's directory, Q&A forum and legal marketing | |
| findlaw.com | 2001 | Minneapolis, United States | Online legal information and services for law firms are provided. | |||
| bestlawyers.com | 1981 | Jacksonville, United States | 56 | Online platform to find lawyers and law firms |
Detailed competitors of Nolo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Nolo
The website of Nolo (nolo.com) receives about 1.1M visits a month and ranks #66,613 among all websites worldwide, #2,223 in Legal.
- Monthly visits1.1M
▲ 11.5% vs previous month
- Unique visitors626.7K
per month
- Global rank#66,613
among all websites
- Category rank#2,223
Law and Government · Legal
- Bounce rate57%
- Pages per visit1.7
- Average visit1 min 03 sec
- DevicesDesktop 37% Β· Mobile 63%
Websites whose visitors overlap most with Nolo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| findlaw.com | 100% | 3.8M | #21,737 | View details | |
| legalzoom.com | 96% | 2.5M | #21,618 | View details | |
alllaw.com | alllaw.com | 90% | #761,983 | β | |
| avvo.com | 87% | 3.4M | #24,263 | View details | |
lawyers.com | lawyers.com | 79% | #66,169 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Nolo
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Legal Tech
3 companies that operate in the same segment as Nolo (Legal Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Contract lifecycle management software is developed using AI-powered intelligence. | 2016 | San Carlos, California, United States | USD 154.69 M | |||
AI-powered ediscovery platform streamlines investigations and workflows. | 2012 | Houston, Texas, United States | USD 194.03 M | USD 156.85 M | 561 |
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Related news about Nolo
Complete news archive for Nolo
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Frequently Asked Questions about Nolo
Nolo was founded in 1971.
Nolo is headquartered in Berkeley, United States. It is registered at Berkeley, California, United States.
Nolo has 113 employees.
Founded in 1971 in Berkeley, United States, Nolo operates in the legal information sector. Books, textbooks, forms, and software are published on topics such as retirement, taxes, real estate, divorce, and business operations. Content on legal, financial, and regulatory matters is delivered through websites, print, and electronic formats. Materials covering human resources, intellectual property, family law, and small business management are also offered to consumers, small businesses, and nonprofits.
Nolo's top competitors include Avvo, Best Lawyers and FindLaw.
Nolo offers Quicken WillMaker, Legal Books, and Lawyer Directory.
Nolo has 1 investor. Key investors include Internet Brands.
Nolo operates through Mh Sub I, Llc.
Yes. Nolo was acquired by Internet Brands in May 2011.
The website of Nolo receives about 1.1 million visits a month and ranks #66,613 among all websites worldwide.

