About noon
noon is a Retail company based in Dubai (United Arab Emirates) founded in 2016 by Mohamed Ali Alabbar and Sam Shirazi Maqam. Multi-category consumer products are sold via an online marketplace platform. The company has 598 employees. noon has completed 2 acquisitions, including Namshi and SIVVI.COM. Its chief executive, as recorded, is Faraz Khalid. Its website noon.com draws about 30.1 million monthly visits. Its Indian entity Noon E-Commerce India Private Limited reported revenue of ₹159 Cr. Its focus areas include Horizontal E-Commerce and Marketplace. Its competitors include Wadi, Yallamarket and Phygicart; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2016 and headquartered in Dubai, United Arab Emirates, the company operates as an e-commerce platform. A wide range of consumer goods is provided, spanning categories such as beauty, health, fashion, home essentials, kitchen items, groceries, baby products, automotive supplies, pet needs, office materials, and sports equipment. The platform is accessible through mobile applications on iOS and Android devices, facilitating online shopping across the region.
Associated legal entities of noon
noon operates through Noon E-Commerce India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Noon E-Commerce India Private Limited CIN U72900DL2017PTC319422 | Active | 20 Jun 2017 | New Delhi, Delhi | ₹159 Cr | 598 | 2 | View details |
Apps and channels of noon
noon publishes 4 mobile apps with over 20M+ downloads.
Funding Insights of noon
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of noon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2017 | Series A | – | Alshaya | – |
1 investors in total: 1 institutional.
Investors in noon
noon has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Alshaya.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Delivers comprehensive e-commerce support services for businesses. | 1980 | alshaya.com | Kuwait City, Kuwait |
Investor details for noon
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Noon E-Commerce India Private Limited (noon)
Noon E-Commerce India Private Limited is the primary company behind noon. The board of Noon E-Commerce India Private Limited currently have 2 directors; the longest-serving is Prashant Maheshwari, appointed in 2023. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Prashant Maheshwari DIN 10255352 | Director | 27 Jul 2023 | 3 yrs 2 mo | Noon E-Commerce India Private Limited |
| Saurabh Singh DIN 10729293 | Director | 30 Aug 2024 | 2 yrs 1 mo | Noon E-Commerce India Private Limited |
People of noon
368 people are tracked at noon (78 in leadership, 290 in team); the tracked headcount is 598.
| Name | Role | Group |
|---|---|---|
Mohamed Ali Alabbar | Co-Founder | Leadership |
Sam Shirazi Maqam | Co-Founder | Leadership |
| CEO | Leadership | |
Hisham Zarka | CTO | Leadership |
Samer Chami | VP Of Learning And Development, Customer Experience | Leadership |
Ramzi Taybah | Vice President | Leadership |
Bal Krishna | Vp, Growth | Leadership |
Anmol Jain | Vp, Head Of Growth | Leadership |
Ahmed Yahia | Vice President Of Product Management | Leadership |
Waqas Khalid | Head Of Technology (logistics) | Leadership |
Ahmed Samy | Head Of Sales | Leadership |
Tejaswi Pawar | Director, Operations | Leadership |
Ayten al-Qersh | Vp, Commercial | Leadership |
| Vice President Customer Experience | Leadership | |
Ali Umar | Associate Vice President - Strategy, Product And Analytics | Leadership |
| VP - Analytics | Leadership | |
Tapan Patnaik | Associate Vice President | Leadership |
Muneeb Ahmed | Head Of Engineering | Leadership |
Gouri Nawathe | Vp, Growth & Product | Leadership |
Shahzaib Maqbool | Associate Vice President | Leadership |
348 more people are available in the full profile.
Complete people profiles for noon
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of noon
Figures of Noon E-Commerce India Private Limited, the primary company behind noon, for FY 2025. Revenue was ₹159 Cr (+53% year on year). Net profit was ₹14.65 Cr (9% margin). EBITDA was ₹27.71 Cr (17% margin). Revenue has grown at a compounded annual rate of +20% over three years and +27% over five years.
- ₹159 CrRevenue · FY 2025 · +53% YoY
- ₹14.65 CrNet profit · 9% margin
- ₹27.71 CrEBITDA · 17% margin
- ₹1 LakhPaid-up capital
- 598Employees (provident fund records)
- +20%Revenue CAGR, 3 years
- +27%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Noon E-Commerce India Private Limited are on its company page.
Detailed financial statements for noon
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by noon
noon has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Namshi and SIVVI.COM.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online retailer of multi-category fashion products for men, women & kids | namshi.com | Dubai, United Arab Emirates | 2011 | Aug 2022 | $335.2M | |
Multi-category fashion products are retailed online across the Middle East. | sivvi.com | Dubai, United Arab Emirates | 2014 | Jun 2018 | •••• |
Complete acquisition details for noon
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Competitors of noon
noon has 3 listed competitors in our database, 3 of them funded. They include Wadi, Yallamarket and Phygicart.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wadi.com | 2015 | Dubai, United Arab Emirates | $97M | Online horizontal marketplace is operated for Middle Eastern countries. | ||
| yalla-market.com | 2021 | Dubai, United Arab Emirates | $10.5M | Multi-category grocery products are offered via an online platform. | ||
| phygicart.com | 2016 | Dubai, United Arab Emirates | $14.5M | 40 | Multi-category products are sold via an online marketplace. |
Detailed competitors of noon
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of noon
The website of noon (noon.com) receives about 30.1M visits a month.
- Monthly visits30.1M
▼ 4% vs previous month
Websites whose visitors overlap most with noon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
 amazon.ae | amazon.ae | 100% | #1,244 | – | |
 amazon.sa | amazon.sa | 88% | #396 | – | |
carrefouruae.com | carrefouruae.com | 85% | #20,194 | – | |
 amazon.eg | amazon.eg | 82% | #1,764 | – | |
| amazon.com | 77% | 2.7B | #9 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for noon
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketplaces & General E-Commerce
2 companies that operate in the same segment as noon (Marketplaces & General E-Commerce) in United Arab Emirates, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | 6,360 | ||
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | 4,683 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Noon
Complete news archive for noon
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about noon
noon was founded in 2016 and raised its 1st funding round 1 year after it was founded.
noon is headquartered in Dubai, United Arab Emirates. It is registered at Dubai, Dubai, United Arab Emirates.
Faraz Khalid is the CEO of noon, as recorded in our data.
noon has 598 employees.
The primary company behind noon, Noon E-Commerce India Private Limited, reported revenue of ₹159 Cr for FY 2025, up 53% year on year.
Founded in 2016 and headquartered in Dubai, United Arab Emirates, the company operates as an e-commerce platform. A wide range of consumer goods is provided, spanning categories such as beauty, health, fashion, home essentials, kitchen items, groceries, baby products, automotive supplies, pet needs, office materials, and sports equipment. The platform is accessible through mobile applications on iOS and Android devices, facilitating online shopping across the region.
noon's top competitors include Wadi, Phygicart and Yallamarket.
noon has 1 investor. Key investors include Alshaya.
noon operates through Noon E-Commerce India Private Limited.
The legal entities of noon currently have 2 directors, including Prashant Maheshwari, Saurabh Singh.
Yes. noon publishes noon Shopping, Food, Grocery and 3 more apps, with over 20 million downloads.