About Norby
Norby is a Technology company based in New York (United States) founded in 2020 by Samantha Valentine, Steven Layne, and Nick Gerard. Norby has raised $12.2 million across 3 funding rounds from investors including Crosslink Capital, Gradient Ventures and BBG. Its chief executive, as recorded, is Nick Gerard. Its focus areas include Enterprise Applications, MarketingTech, Community Marketing and Online Community Management. Its legal entity is Magic Sauce Inc. Its competitors include Orbiit, UserVoice and Heartbeat; 3 of its 3 listed competitors have raised funding.
Company details
SaaS driven platform for marketing communication tools. Provides a communications platform that has tools driven by artificial intelligence to help build businesses and engage with audiences. It offers features like SMS and email marketing, landing sites, event management, and more. The platform is created for creative business owners to assist them in developing their brand and connections with their audience.
- Headquarters New York, United States
- Founders Samantha Valentine, Steven Layne, Nick Gerard
- SectorsTechnology
- Email••••••••
- Website withnorby.com
- Social LinkedIn X
- Legal Name Magic Sauce Inc.
- Total Equity Funding$12.2M (USD)
in 3 rounds
- Latest Funding Round$4.6M (USD), Seed
Apr 2022
- InvestorsCrosslink Capital
& 6 more
Funding Insights of Norby
Norby has successfully raised a total of $12.2M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $4.6 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.2M
- Total Rounds 3
- Last Round Seed — $4.6M
- First Round $3.8M
(Jul 2021)
- Investors Count 7
All 3 funding rounds of Norby with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | $4.6M | Seed | – | Crosslink Capital | |
| Jul 2021 | $3.8M | Seed | – | Gradient Ventures | |
| Jul 2021 | $3.8M | Seed | – | – | – |
7 investors in total: 7 institutional.
Investors in Norby
Norby has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Crosslink Capital, Gradient Ventures and BBG.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in various sectors by Crosslink Capital. | crosslinkcapital.com | San Francisco, United States | ||
Venture capital arm of Alphabet Inc. investing in AI | gradient.com | Mountain View, United States | ||
Early-stage investments are directed toward female-founded startups by BBG Ventures. | bbgventures.com | New York, United States | ||
Venture capital investments are directed toward startups by the firm. | charge.vc | Brooklyn, United States | ||
Pre-seed investments are provided to tech startups by Notation. | notation.vc | Brooklyn, United States | ||
| bbgindia.com | ||||
Bungalow Capital is focused on pre-seed software investments. | bungalow.vc | New York City, USA |
Investor details for Norby
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Norby
3 people are tracked at Norby (3 in leadership).
| Name | Role | Group |
|---|---|---|
Samantha Valentine | Co-Founder | Leadership |
Steven Layne | Co-Founder | Leadership |
Nick Gerard | Co-Founder & CEO | Leadership |
Complete people profiles for Norby
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Norby
3 dated milestones of Norby across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Norby is founded.
- Funding First funding round of $3.8M.
- Funding Latest funding round, Seed, of $4.6M.
Competitors of Norby
Norby has 3 listed competitors in our database, 3 of them funded. They include Orbiit, UserVoice and Heartbeat.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| orbiit.ai | 2018 | New York, United States | $2.7M | Community marketing software solutions are provided for businesses. | ||
| uservoice.com | 2006 | San Francisco, United States | $1.8M | 46 | Customer feedback is collected, analyzed, and prioritized by UserVoice's software. | |
| heartbeat.chat | 2020 | Atlanta, United States | $3.02M | Cloud-based community platform is provided to enterprises for engagement. |
Detailed competitors of Norby
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Norby
The website of Norby (withnorby.com) receives about 2.4K visits a month.
- Monthly visits2.4K
▲ 2.4% vs previous month
Top companies in MarketingTech
3 companies that operate in the same segment as Norby (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Norby
Norby was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Norby is headquartered in New York, United States. It is registered at New York, New York, United States.
Nick Gerard is the CEO of Norby, as recorded in our data. They have also founded this company.
Norby is a funded company, having raised a total of $12.2M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3.8M, raised on Jul 2021.
SaaS driven platform for marketing communication tools. Provides a communications platform that has tools driven by artificial intelligence to help build businesses and engage with audiences. It offers features like SMS and email marketing, landing sites, event management, and more. The platform is created for creative business owners to assist them in developing their brand and connections with their audience.
Norby has 7 investors. Key investors include Crosslink Capital, Gradient Ventures, BBG, Bungalow Capital, and BBG Ventures.
Norby operates through Magic Sauce Inc..