About Northern
Northern is a company based in Toronto (Canada) founded in 2010 by Michael Delorenzi. Northern has completed 1 acquisition, including Yellow Pencil. Northern offers products and services including Marketing Services, eCommerce Solutions, and Custom Application Development. Northern operates in a competitive market with competitors including Goodpatch, Townsquare Media, Tinuiti, AKQA and Prophet, among others.
- Headquarter Toronto, Canada
- Founders Michael Delorenzi
- SectorsBusiness ServicesRetail Technology
- Website northern.co
- Social LinkedIn X Facebook Instagram
- Legal Name Northern Commerce Inc.
- Investors
- Investments & Acquisitions
Products & Services of Northern
Northern offers a comprehensive portfolio of products and services, including Marketing Services, eCommerce Solutions, and Custom Application Development.
Delivers paid media, SEO, and email strategies for business promotion.
Develops platforms and integrations for online retail operations.
Creates tailored apps and ERP integrations for various industries.
Funding Insights of Northern
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Northern with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2024 | – | Private Equity Round | â | Beringer Capital | â |
1 investors in total: 1 institutional.
Investors in Northern
Northern has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Beringer Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Beringer Capital is engaged in investment and value creation. | 2002 | beringercapital.com | Toronto, Canada |
Investor details for Northern
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Northern
60 people are tracked at Northern (22 in leadership, 38 in team).
| Name | Role | Group |
|---|---|---|
Michael Delorenzi | Founder | Leadership |
Colton Hathaway | Vice President Of Technology | Leadership |
Gilberto Murcia | VP, Technology | Leadership |
Corey Dubeau | VP, Marketing | Leadership |
Chantal Hunter | Director, People & Culture | Leadership |
Victor Harris | Senior Director Of Growth | Leadership |
Amber Dean | Director Of Project Management | Leadership |
Brooke Bondy | Senior Director Of Marketing Services | Leadership |
Alison Spehar | Senior Director Marketing | Leadership |
Andrew Amos | Director Of Commerce Solutions | Leadership |
Erin Brinen | VP Revenue | Leadership |
Eric Bachmeier | Director Of Ecommerce Development | Leadership |
Nicholas Baer | Director Of Special Operations | Leadership |
Christina Nurse | Sr. Director Of Delivery Operations | Leadership |
Jason Menard | Director Of User Experience And Content Strategy | Leadership |
Brent Maxwell | Director Of Performance Strategy | Leadership |
Stephanie Locke | Project Director | Leadership |
Jen Brennan | Account Director | Leadership |
Lauren Dixon | Director Of Digital Advertising | Leadership |
Paige Davidson | Marketing Account Director | Leadership |
40 more people are available in the full profile.
Complete people profiles for Northern
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Northern
Northern has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Yellow Pencil.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Digital agency offering content strategy, web design, and other services | yellowpencil.com | Edmonton, Canada | 1996 | May 2024 | â˘â˘â˘â˘ |
Complete acquisition details for Northern
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Northern
3 dated milestones of Northern across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Northern is founded.
- Acquisition Acquires Yellow Pencil.
- Funding First funding round.
Competitors of Northern
Northern operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Goodpatch, Townsquare Media, Tinuiti, AKQA and Prophet, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| goodpatch.com | 2011 | Shibuya, Japan | $8.13M | – | UI design company and development based in Tokyo and Berlin | |
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| akqa.com | 1994 | Riyadh, Saudi Arabia | $8.74M | 648 | Integrated digital marketing campaigns are developed and executed across channels. | |
| prophet.com | 1992 | San Francisco, United States | $87.94M | – | Brand and marketing consulting solutions provider | |
| advantagesolutions.net | 1987 | Irvine, United States | – | 21 | Consumer packaged goods sales and digital marketing services are provided. | |
| interpublic.com | 1961 | New York, United States | – | 54,250 | Advertising and marketing services are delivered globally by Interpublic. | |
| s4capital.com | 2014 | London, United Kingdom | – | 8,772 | Digital advertising and content marketing services are provided globally. |
Detailed competitors of Northern
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Northern
The website of Northern (northern.co) receives about 18.8K visits a month.
- Monthly visits18.8K
▲ 32.7% vs previous month
Websites whose visitors overlap most with Northern. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| shockoe.com | 100% | – | #14,513,493 | View details | |
downloads.mailchimp.com | downloads.mailchimp.com | 94% | – | #15,325,887 | â |
| google.com | 62% | 85.8B | #1 | View details | |
| amazee.io | 61% | 38.9K | #706,837 | View details | |
| inogic.com | 59% | 62.9K | #609,476 | View details | |
| â˘â˘â˘â˘â˘â˘â˘â˘â˘â˘ | â˘â˘â˘â˘â˘â˘.com | â˘â˘% | â˘.â˘M | #â˘â˘â˘â˘â˘ | â |
All 6 similar websites and full traffic analytics for Northern
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Northern
Complete news archive for Northern
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Northern
10 companies that operate in the same segment as Northern (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 159 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about Northern
Northern was founded in 2010 and raised its 1st funding round 14 years after it was founded.
Northern is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Northern, led by Michael Delorenzi as Founder, specializes in providing business support, marketing services, and full service marketing agency. Provider of web development and digital marketing services. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
Northern's top competitors include Sâ´Capital, Townsquare Media and Tinuiti.
Northern offers Marketing Services, eCommerce Solutions, and Custom Application Development.
Northern has made 1 acquisition, including Yellow Pencil.
Northern has 1 investor. Key investors include Beringer Capital.
Northern operates through Northern Commerce Inc..