About Yellow Pencil
Yellow Pencil is a Business Services company based in Edmonton (Canada) founded in 1996, and was acquired by Northern in May 2024. Digital agency offering content strategy, web design, and other services. The company has 54 employees. Yellow Pencil offers products and services including OnPoint Suite, Web Design, Content Strategy, and Cloud Hosting. Its focus areas include Marketing Services and Full Service Marketing Agency.
Company details
Yellow Pencil was established in 1996 as a digital agency in Edmonton, Canada. Operations focus on the development of internet solutions through client collaboration. Services include content strategy, web design, and related digital tools. Research-based approaches are utilized to support robust online platforms for various sectors. The agency has maintained a presence in Western Canada since its founding.
- Headquarters Edmonton, Canada
- Employees 54
- Stage Acquired
- SectorsBusiness Services
- Website yellowpencil.com
- Acquired by Northern (May 2024)
Products & Services of Yellow Pencil
Yellow Pencil offers a comprehensive portfolio of products and services, including OnPoint Suite, Web Design, Content Strategy, and Cloud Hosting.
Platform for digital government services using open source tools.
Design and development of websites for public agencies.
Strategy for managing and optimizing content operations.
Managed cloud services for government digital needs.
Investors in Yellow Pencil
Yellow Pencil has secured backing from 1 investor. Prominent investors backing the company include Northern.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of web development and digital marketing services | 2010 | northern.co | Toronto, Canada |
Investor details for Yellow Pencil
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Yellow Pencil
6 people are tracked at Yellow Pencil (6 in team); the tracked headcount is 54.
| Name | Role | Group |
|---|---|---|
Mikaela Gordey - Parenteau | Project Manager | Team |
Lindsay McEwen | Content Strategist | Team |
Liv Jaehn | Designer | Team |
Jennie Orton | Proposal Manager | Team |
Jyoti Khabra | Quality Assurance Analyst | Team |
Edward Hsung | UX Strategist | Team |
Complete people profiles for Yellow Pencil
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Timeline of Yellow Pencil
2 dated milestones of Yellow Pencil across 28 years, from founding to its latest funding, stage changes and deals.
- Founded Yellow Pencil is founded.
- Exit Acquired by Northern.
Web traffic of Yellow Pencil
Websites that share an audience with Yellow Pencil (yellowpencil.com).
Websites whose visitors overlap most with Yellow Pencil. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mediashaker.com | mediashaker.com | 100% | #3,437,312 | – | |
| twitter.com | 70% | View details | |||
marketweb.ca | marketweb.ca | 65% | – | ||
| sosmediacorp.com | 60% | #5,066,919 | View details | ||
raisedeyebrow.com | raisedeyebrow.com | 60% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Yellow Pencil
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- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Yellow Pencil
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Frequently Asked Questions about Yellow Pencil
Yellow Pencil was founded in 1996.
Yellow Pencil is headquartered in Edmonton, Canada. It is registered at Edmonton, Alberta, Canada.
Yellow Pencil has 54 employees.
Yellow Pencil was established in 1996 as a digital agency in Edmonton, Canada. Operations focus on the development of internet solutions through client collaboration. Services include content strategy, web design, and related digital tools. Research-based approaches are utilized to support robust online platforms for various sectors. The agency has maintained a presence in Western Canada since its founding.
Yellow Pencil offers OnPoint Suite, Web Design, Content Strategy, and Cloud Hosting.
Yellow Pencil has 1 investor. Key investors include Northern.
Yes. Yellow Pencil was acquired by Northern in May 2024.